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When starting a business, you often see your fair share of challenges. You want to bring in the best talent while, get an edge over the current competition, and so forth. So how can you do this and lead a successful business?

Below are a few seemingly small things that can make a big difference.

1) Get your elevator speech down pat.

An elevator speech is a short, effective explanation of what your company does. Having a quick and effective mantra means to explain to anyone you meet exactly what you do and what value it offers them allows you to take advantage of brief social encounters to spread the word and possibly get noticed by the right people. However, the most important reason to develop your elevator speech is for the mental clarity it will give you. It is a small investment that pays big dividends.

2) Know when to hire and when to do the job yourself.

In the early days, you may have to do most things yourself. However, you need to guard against being penny wise and pound foolish. Hire the job out when doing it yourself will cost you money or opportunities or when hiring an expert will grow your business. Some experts make sense to hire in the early days. A little of their expertise can be critical to making the business work.

3) Use your small size and ability to be nimble to your advantage.

Make sure you understand how your small size can be an asset. One way a small company has an advantage over a large, established company is speed. Your small company can resolve customer concerns swiftly or put projects and programs in place quickly, sometimes before a big company has even put it through their chain of command.

4) Work to acquire enough customers to weather change.

If you have a startup and you provide service for one or two large companies, you may have plenty of work to do and adequate revenue, but may have less security. If that company’s needs change and they stop using your services, you can be suddenly in big trouble. Consider how your business will be affected if one of your major customers leaves.

Starting a company is certainly a lot of work but good information and the right support can help lead you towards a successful business.