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Jenny Lefcourt on Mastering the Pitch

Pitching to investors can be the make or break point for startups. The impression you make on them can be the difference between getting the funding you need to continue to the next stage of startup success, or finding your product, research, and ideas on the chopping block.

In this video short, Jenny Lefcourt teaches the science behind pitching: start big and broad and dive into specifics as the investor asks more involved questions. Treat investment meetings like a dialogue instead of a speech and hit the essentials before getting more granular.

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Piqued your interest? Watch more of Jenny’s free, 10-step lesson on mastering the pitch, at Zana.io. Zana is the leading source of resources for entrepreneurs, from the experts who helped build the companies you love.

Sara Sonnen Sara Sonnen
Sara is the Email Marketing Manager at Techstars. Previously, Sara was the Email Marketing Manager at UPGlobal before Techstars acquired the company in 2015. Sara graduated with a Bachelors of Arts in Journalism and Business Administration from Washington State University.