Jerome Sedyn: an insider's view on the Weekend – and what it's like to be an entrepreneur (in French)

Jerome Sedyn_web
  • Qui suis-je ?

Je m’appelle Jérôme Sedyn, je suis actif dans le secteur graphique et digital depuis plus de 8 ans. J’ai démarré comme webdesigner pour me spécialiser aujourd’hui dans l’expérience utilisateur orientée “mobile”. Depuis peu, je me suis également spécialisé dans le “product design” avec mon nouveau projet Inkut Lab.

  • Qu’as tu appris et ressenti durant ton premier SW?
J’ai été a mon premier Startup WE par curiosité. Michel (dont je tairai le nom de famille ;)) était un coach en lean startup à une formation que j’ai suivie et le concept du Startup WE dont nous avons discuté m’a intrigué. Je suis venu comme designer et je dois dire que l’effet a été assez bluffant: je n’avais jamais eu en si peu de temps autant de personnes qui me réclamaient pour mes compétences lors du fameux “pitch fire” !
C’est un peu perturbant mais super gratifiant aussi… Les personnes qui viennent défendre une idée cherchent a combiner des profils assez différents et à ce SW là il y avait très peu de designers… J’ai donc été sérieusement sollicité 😀 !
Le plus enrichissant a été l’aventure humaine: on rencontre des nouvelles personnes le vendredi soir et on travaille tous dans le même sens pour faire la meilleure présentation le dimanche soir, le business model le plus pertinent et avec chiffres a l’appui si possible. “Cherry on the cake” c’est d’arriver a boucler un prototype pour avoir un MVP complet. Cela c’est du challenge ! Mais quel kif !
  • A combien de SW as-tu déjà participé?
J’ai participé à deux SW comme participants et j’en ai co-organisé 3. Je viens de faire mon premier SW summit les 9,10 et 11 octobre à Madrid ! Was exciting ! Une drogue ? Non pas du tout, pourquoi… ?
  • Quel est l’impact que les SW ont eu sur ton développement professionnel (et personnel éventuellement)?
En vrac je dirais que ce sont les rencontres, l’apprentissage sur soi et sur les autres qui sont les éléments les plus enrichissants. J’ai rencontré des personnes supers qui souhaitent aller le plus loin possible avec leurs idées, j’ai vu des gens se planter mais toujours se relever. Un des piliers de ce que m’a appris le SW c’est de ne pas avoir peur de l’échec ! J’ai découvert les SW et sa communauté à peu près 6 mois après avoir été licencié. Le deuil n’était pas complètement fait mais ce que je dois à SW est ce coté “survivor”… Je ne serais probablement pas aussi serein dans mon statut d’indépendant (malgré la réalité du marché) si je n’avais pas eu des retours d’expériences de personnes qui sont passées au dessus des considérations d’égo vis a vis d’un patron, d’un extra sur ta fiche de salaire… Je vis aujourd’hui pour faire un métier que j’aime et avoir un maximum de plaisir quand je travaille.
D’ailleurs je ne considère pas que je travaille car c’est surtout du plaisir de partager une passion. Cet esprit “passion driven” est super important pour moi et s’il y a bien un truc que j’ai envie de partager c’est : fait un xxxxxx de metier que t’aimes !

Inspired to be the next Changemaker? Join the Startup Weekend Changemakers!

Tickets & details: http://www.eventbrite.com/e/startup-weekend-brussels-changemakers-1115-tickets-16358643142








Discover the inspiring testimonials of BEES Coop and Poseco

Enrico De Sanso from BEES Coop

Beescoop

Please tell us what you do in a few lines?
BEES coop is the first consumers’ cooperative in Brussels and it will be a real alternative to giant food retailers for people who care about sustainability, food quality, prices and social integration.

In fact, BEES coop will be more than a simple supermarket. We wish to broader the access to good quality products trough an innovative model of management, by creating short supply chains and making our shop a living place where all Brussels citizens could meet up and exchange. For BEES coop, commercial activity is one of the three pillars of the project: supporting local economy and organic products, integrating citizens and promoting another way of living together.

According to you, what does it take to be a Changemaker?
Courage, innovation, networking, team, spirit of observation and analysis, capacity to free creativity

What is the Change you would like to see happen in today’s world?
The big Change we want to see is a real transition of our economic system to a environment friendly system. We are part of the organisations who support the slogan “Change the System not the Planet”.

Logo-BEES coop-Pastille-RVB

BEES Coop just launched its new web site, check it out on bees-coop.be and support their crowd-funding campaign via Kiss Kiss Bank Bank.


Thierry Vadebroek from Poseco

 thierry2

Please tell us what you do in a few lines?
Poseco, center for a positive economy, was created to stimulate entrepreneurs to put their societal values at the center of their economic activities. The aim is to support the individual commitments of the market participants so that their actions, products and services are directly beneficial to the collective.

According to you, what does it take to be a Changemaker?
A Changemaker is a utopian at the root which takes into account economic realities to carry out his idea. This is a person who believes in humanity because he knows that on its own, he won’t succeed.

What is the Change you would like to see happen in today’s world?
I would like to see a world where it’s possible to combine economic viability and strong societal impact, through socially innovative products and services. All based on deep and sincere human individual values.

poseco2

Learn more: www.poseco.org








Hungry of more inspirational stories? Here they are!

  • Lauriane Milis from Wear a story

Please tell us what you do in a few lines?

As a fashion designer I launched a brand called ‘Wear a story’ It is a new ready-to-wear clothing line offering items with a meaning to women looking for confort and style. The brand creates one-off pieces, made in Brussels upcycling ancient garments into modern cuts.

According to you, what does it take to be a Changemaker?

A vision of the world, an inspiring way of living and a pinch of obstinacy ! 

What is the Change you would like to see happen in today’s world?

That every person in the word working to make clothes gets decent life conditions through a rewarding and well paid job.

 

Learn more: www.wearastory.be www.facebook.com/wearastoryclothing

  montage jaune site web

 

  • Marc Jourdaine from Upcycly

Please tell us what you do in a few lines?

UpCycly has been created after two observations: there is a lack of vegetation in our urban environment; there are two many wastes that are just waiting to be reused.

UpCycly has been fostering, organizing and speeding up the implementation of local and collaborative workshops in order to promote urban biodiversity and responsible furniture making through the recovery of waste (mainly wood pallets).

Concretely, UpCycly brings waste, the tools and the know how and invite everybody to build their own furniture and structure for vegetation.

According to you, what does it take to be a Changemaker?

Stubbornness, be opportunistic, be clever.

What is the Change you would like to see happen in today’s world?

I would like to see a world that find back the balance between development and respect of nature and the environment.

 

Learn more:

http://upcycly.com/
www.facebook.com/UpCycly
www.twitter.com/UpCycly

OLYMPUS DIGITAL CAMERA

 

Inspired to be the next Changemaker? Join the Startup Weekend Changemakers!

Tickets & details: http://www.eventbrite.com/e/startup-weekend-brussels-changemakers-1115-tickets-16358643142








Changemakers: let them speak

  • Sebastien Morvan from Brussels Beer Project

What is the Brussels Beer Project?

Brussels Beer Project is about co-creation of atypical beers – we aim to find an all way to connect people with quality beers. To do so, we reach out to a community of beer lovers to that want to become part of our brewing project via crowdsourcing/crowdfunding and have a voice in what we do.

We also partner with other professional brewers from around the world to co-create beers that dare to be different.

What does it take to be a Changemaker?

It requires the realization that there is a difference to be made and the inner belief that you can participate in this journey.

What is the Change you would like to see happen in today’s world?

Clearer links in the food & beverage sector between producers & consumers.
This sector is dominated by faceless industries that push standardized tasteless products to the masses.

 

Learn more about Brussels Beer Project: http://facebook.com/brusselsbeerproject or
http://beerproject.be

 brewers 

 

  • Mathieu Jeanne-Beylot from Mutum

What is Mutum all about?

Mutum is a participative platform on the Internet allowing people to share their objects with their neighbours, for free.

The principle is simple: each time you register an object online and each time you lend an object, you can earn “mutums”. And then, those mutums will allow you to borrow whatever object you need, to someone located next to you.

According to you, what does it take to be a Changemaker?

Change might look frightening, but if you fear failure, you will never be able to innovate. There is no failure, only improvements.
A Changemaker knows when to dare and must have the courage to take a chance. Risk is the only way to success.

What is the Change you would like to see happen in today’s world?

We want people to share, to interact with each other, and create a community based on these values.
Instead of « producing, buying, using, throwing », we would like to encourage new responsible and sustainable ways of consumption by taking part in the circular economy model, changing to a « buying, using, reusing, recycling » way to think and act.

Try out Mutum: www.mutum.fr

mutum-logo

 

Inspired to be the next Changemaker? Join the Startup Weekend Changemakers!

Tickets & details: http://www.eventbrite.com/e/startup-weekend-brussels-changemakers-1115-tickets-16358643142








First things first: what is a changemaker?

That is, what is change? What does it mean to make change? And, above all, what does it take to be good at making change?
First, change can be defined as “a new and refreshingly different experience”. Change thus involves taking stock of what exists, and move forward with new, untried processes better suited to one’s needs in space and time.
In this respect, what really matters for you as a changemaker is the particular kind of change you want to bring and why. Innovate, think, believe. Pick up and identify a need for change that is close to your heart and for which you possess (or can quickly mobilize) skills and resources.
What does it take to be a good changemaker? Maybe the best way to answer this question is to let some changemakers speak for themselves. Have a look at their stories, pick up their tips and make your own idea of what drove their success. But three principles should help you be one of them: Faith, Focus and Friends.
Quote Changemaker brussels beer project v2

Inspired to be the next Changemaker? Join the Startup Weekend Changemakers!

Tickets & details: http://www.eventbrite.com/e/startup-weekend-brussels-changemakers-1115-tickets-16358643142








And the award goes to …

One important thing we say to every attendee (and that they also confirm) is that it’s really all about participating. Whether you have an idea or not, are able to work on your own idea or another, are one of the winners or not … the journey you go through during this weekend is just incredible. That’s why we really want to thank each and every one of you – participants, coaches, judges, etc. – for making Startup Weekend Ghent such a succes.

But we won’t keep you in suspense much longer. The judges have spoken and here is their feedback for the teams.

57-IMG_08601 / FirstSave (Best allround startup)

> A network of first responders to help people in need

The jury was really impressed with this idea overall. The first slide of their presentation was very powerful and conveyed the problem clearly. Added to this that they had a very simple solution – with a demo right there – meant that the jury had no questions about functionality. Also, the numbers they showed – even if they were optimistic – were very convincing. Meaning that it was a very close call with the second winner …

58-IMG_08632 / for George

> A peer-2-peer platform for lending books, coupled with local partners

The jury was very fond of this idea, even if there was no clear monetisation in it (the team had suggested 3 options which not all jury members believed could work). But the concept and story of the startup was interesting enough to convince the jury to give them the second place.

56-IMG_08563 / ERS (Leanest startup)

> Platform for recruiters to easily manage and screen incoming recruits

The jury liked how this idea was the only one that didn’t rely on a huge amount of people to join the platform. Alle they need is one business to buy the product (which they probably have already) and it’s up and running. The problem they’re solving is very common and they’ve brought a good solution. They received the ‘leanest startup’ award because they pivoted their idea completely during the weekend.

The other 4 teams were at a tie so there’s no more ranking here.

Healthy Plate

> Healthy, easy meals for students

The jury liked this idea; it combines healthy food with convenience for students, which is a real need. The way to tackle this probably needs a bit more thought and the jury even saw potential to take this wider than students.

Arti Mundus

> Bringing artisans and consumers closer together

This idea was presented really well, they didn’t lose time in showing that there is a real need here. But the jury was not convinced that people would buy artisan objects without seeing them.

Meet me for a cause

> Dating for charity

The jury liked the originality of linking dating with charity. And liked how startups can have a good cause in mind.

Meeting black box (Techiest startup)

> Improvings meeting by using the ‘internet of things’

The jury saw real potential in this startup, but felt that the idea was not yet finished. They would have liked to see what can follow after the analytics solution.

 

Many of the ideas have potential to really start up right-away, so we’re excited to see what will happen!

A big thank you goes out to all members of the jury for their honest feedback and just opinions. Of course, the teams were very well prepared for their pitches thanks to the coaches who helped them finetune their ideas over the weekend. And last, but not least, we couldn’t have set up this event without the help of our partners.

So thank you everyone for participating and helping out! We hope to see you all again next time! Keep in touch through Facebook & Twitter to find out about the next event.








The ideas

To give you a preview of what you can expect to see during the pitches on Sunday – you are joining us aren’t you? – we’ll give you a short introduction of what our teams have cooked up.

First save
This team is creating a network of first responders. If you have the app installed and are ever in trouble, you can click one button and a number of volunteers in your area will be warned that you need help.

Sign up on firstsave.org if you want to be part of their demo this Sunday (don’t worry, you don’t actually have to come to the rescue yet :-).

ERS

This service will provide a platform to enable recruiters to easily manage and screen incoming recruits. They will enable recruiters to do an automated video pre-screening of candidates allowing them to save time and effort in their busy schedules.

For George

An online community for booklovers where experiences around books are shared. They offer users a way to easily share books with friends, family and strangers. For George will also be partnering with local shops in order to set up a network of places where members can lend books.

Meet me 4 a cause

This is an online platform where people can challenge each other into playing online games. The credits you buy to play the game will of course go to a charity of your choosing.

Out of the box meetings

‘Out of the box meetings’ is developing a ‘6th sense Internet of Things’ solutions to improve group dynamics in meeting rooms for training and internal team meetings.

Healthy plate

To enable students to eat healthier, Healthy Plate will provide them with all the ingredients and recipes they need to eat food for a week. They will help them have fun with it by building a community around healthy food and encouraging friends to join in.

Arti Mundi

This team wil help artisans to sell their hand made creations by providing them with professional services such as photography, a story, an online presence and events. For the customers they provide an appealing way to discover handmade one-of-a-kind curated goods.








HOW TO MAKE A GREAT FIRST IMPRESSION DURING THE STARTUP WEEKEND!

Capturing people’s attention is not an easy task, particularly in a very competitive environment as it is during the Startup Weekend. When surrounded by fierce entrepreneurs and disruptive innovators, you’ll have to stand out to gather the best team around you! Therefore, you need to prepare yourself to face the crowd and pitch your business idea. Here are three pieces of advice that will help you make a great first impression.

 

 

Be your brand

You have a great idea, you are an awesome entrepreneur, become your brand! Decide who you want to be seen as and become this person. Start with an eye-catching outfit or flyer or object that will help you get the crowd’s attention. Use a simple design that would give a clear vision of your project and helps to define your idea easily. On stage, you’ll begin your branding and lay the foundations for your logo, website and business card. And doing so you will help your audience form opinions about you and start building your reputation.

 

Get your story ready

Every company is based on a story, so write and use your own story to introduce your mission, core values and vision to your public. Storytelling isn’t making up facts! It is about bringing your business idea to life and explaining why it matters to you and others. Using a story is a clever way to package your message and explore different angles when addressing to different crowds. It is also a good way to create emotions and connect with your target group. Make sure to keep your story interesting and relevant and don’t forget to stay positive, remembering to highlight the benefits of your business or idea.

 

Pitch like a boss

Make sure you know who you are talking to (future employees, potential clients or investors) and how much they know about you, so that you can adapt your pitch. At the Startup Weekend, likely no-one knows you yet – the challenge is high! Be straight to the point, coherent and clear. Make your target audience know about you, your offer, your characteristics and interact with them to better understand their needs. Practice your speech beforehand so you can develop your story, values and solution in one minute. If you make it, you win!

 

 

In a nutshell, train yourself to make a short presentation of your business idea using stories and visual elements to support your speech. At 99designs, we help thousands of entrepreneurs everyday to build their brand identity. Find inspiration on 99designs today and get a free design consultation on your brand identity. We wish you a great first impression during the Startup Weekend and loads of fun!

by:

Camille Franc | Marketing Manager France99Designs








Refine your idea online with the westartup community

PrintAt Startup Weekend Ghent you’ll pitch your idea to a crowd complete strangers. You’ll have to convince them that your idea is solid, well-researched, and that there’s future in executing it.

So you may want to run your idea past a few experienced entrepreneurs and fellow startup enthusiasts, see what they think and refine your idea (and the way you talk about it).

To help you with that, we’ve teamed up with the westartup community – over 3,600 startup enthusiasts from all over the world – who can check out your idea, ask hard questions and give insightful advice.

You might be concerned that someone would “steal your great business idea” the moment you reveal it. You shouldn’t be. Check out the opinion of Joren De Wachter, Belgium’s leading specialist in intellectual property rights and startups, and (among other things) investor in SparkCentral.

So, ready to share your idea and make it better?

Get feedback on your idea >>

And if you haven’t done so yet, get your ticket for the weekend here. Early bird tickets are available until mid November!








Announcing the 2nd Startup Weekend Ghent in December

It’s time for the 2nd edition of Startup Weekend Ghent, starting on Friday, December 5th. Just like last year, this event will be held in the iMinds offices and is sure to spark creativity in all participants.

banner_sw-ghent_300px-wh

Whether you have an idea or want to contribute in design, development, marketing or business … this is the moment where you build an amazing startup, all over the course of one weekend.

The weekend goes as follows: anyone is welcome to pitch their startup idea and receive feedback from their peers. Teams form around the top ideas (as determined by popular vote) and embark on a three-day frenzy of business model creation, coding, designing, and market validation. The weekend culminates with presentations in front of local entrepreneurial leaders with another opportunity for critical feedback!

We have an amazing set of coaches and jury members this year. Most of them entrepreneurs themselves and very capable to advise you on topics like business development, marketing, financing and ‘why you should just go for it!’.

Find out more about the coaches & how to get tickets on our event page >>