4 great meetups in November!

Startup Weekend is a continuously changing event so it remains an impactful and valuable event for the city. A great community was formed over the last nine events. Students became entrepreneurs and entrepreneurs became students again. After all, we are here to make you think twice, challenge you, feed you with knowledge, and create an environment where you feel save to be who you are, make mistakes and launch a startup.

So why not have a launch party like every other year? Because we think we can do better. We wanted to have a valuable impact by organising multiple events that allow people to gain applicable knowledge and become familiar with what the startup eco-system of Groningen has to offer. Inspiring speakers and community leaders prepared workshops for you at several venues throughout Groningen. The selected venues play a vital role in the startup eco-system by facilitating entrepreneurship. So make sure you get to know them and their community.

During the workshops you will actively participate, learn, discuss and gain experience that you can apply while starting or running a startup. The whole month of November is full of events that will spark the entrepreneur in you. On 17/18/19th of november the 10th edition of Startup Weekend Groningen will take place. We kindly invite you to join the workshops and bring the acquired knowledge into practice during Startup Weekend Groningen. There are only 30 tickets available per workshop so make sure you make your reservation as soon as possible.

30 Okt – Small Budget, big impact
Speaker: Henk Jacobs
Subject: Low marketing budget, high impact
Location: Launch Cafe
Ticket price: Free

31 Okt – Reframing problems
Speaker: Auke Schotanus
Subject: Design thinking – Reframing a problem
Location: The Rock Office Spaces
Ticket price: Free

2 Nov – Business model canvas
Speaker: Jos van Essen
Subject: Applying the business model canvas
Location: Boterdiep Drie&Zestig
Ticket Price: Free

3 Nov – Identify customer needs
Speaker: Lotte Medema
Subject: Methodologies to identifying customer needs
Location: The Big Building
Ticket Available: 30
Ticket Price: Free

Don’t forget to sign up! Only 30 spots for every event. Without registration and a ticket you can’t get in.

Startup Weekend is all about learning new skills, meeting new people, build great products and launch startups.

In the last 9 editions Startup Weekend Groningen had more than 575 participants, pitching over 200 ideas, of which 65 were able to form a group that validated their ideas, created a business case and had a lot of fun throughout the weekend.

Do you have the next idea for the new Instagram, coffee machine or Github? Or do you want to develop new skills, meet new people and have a great time? You should definitely join the Startup Weekend Community.

Buy your ticket:
Startup Weekend Groningen
17-19 Nov – Startup Weekend Groningen
Location: Het Kwadraat
Tickets: Developers, makers, creators, designers, business experts, marketeers and anyone else interested in entrepreneurship.
Ticket Price: 85 euro
More info: swgro.nl

Say hi to the organizers of SWGRO!

Our team for the 10th edition is complete and you have to be honest, what a lot of beautiful people together. Let’s get ready to rumble! Let’s introduce the first 4 out of 8 faces. There are 4(!!) new faces in the organisation. Let’s begin to introduce two awesome ladies and two wonderful gentlemen.

Kristen Bos (new!)

What are you doing in your daily life? Let’s introduce myself. I love to organise all kind of events. I’m a snowboard teacher and love to surf. I have my bachelor Sport management for a month now and lived in Aruba for 6 months to organize Aruba Hi-winds (kite- and windsurf event for 300 surfers around the world).  My thesis was about organise a ski trip to Lofoten, Norway. I am supervisor at the outdoor and ski department of the Perry Sport at the moment. My main rol in the organisation for startup weekend is to deal with the social media.

Best Startup Weekend moment you had: The 10th edition will be my first edition. Very excited to do the organisation and have my first startup weekend experience at one.

Describe yourself in 3 words:
Sportive, enthusiastic, traveler

Maaike van der Post

What are you doing in your daily life?  I’m a creative at Kr8werk in Leeuwarden. I love to make the story of a company work for them. Visual and strategic. Next to that I have several personal projects. The one I focus on at the moment is ‘dinner stories’. This to encourage people to take the dinner moment more effectively. Take some quality time with yourself during the preparation and create great dinner stories with the ones close to you while eating it. In a time of digital addiction and pressure to succeed this is the best time you can get during the day to recharge, evaluate and plan your next steps to the future.

Best Startup Weekend moment you had: Getting over my fear of stage fright. In 2014 I finally dared to pitch in front of the crowd. Now a view years later I feel even more and more comfortable. Even enough to become an official facilitator for Techstars. I hope you as participant of SW will also find the courage to push your boundaries during the weekend. Let me know if I can help you.

Describe yourself in 3 words: Horse girl, foodlover, idealist

Bram van Houten (new!)

What are you doing in your daily life? I’m one of the founders of Op Scherp. A consultancy-firm that helps companies develop new services. We focus on developing the next step for a company so they become first choice for there customers in the future. Companies call us if they are facing a new market or want to become leader in the market they are operating in right now. We work mostly based on Design Thinking and get to talk with users a lot. Talking to our clients and their users is what I like the most about this.

Best Startup Weekend moment you had: My first startup weekend. The Monday afterwards I was completely exhausted but I still remember how many people I met in that one weekend, how great the food was and how long that startup inspiration lasted afterwards.

Describe yourself in 3 words: Lateral thinker, Food, Petrolhead

Ryco Wolbers (new!)

What are you doing in your daily life? In my day to day life I get

 to work on Op Scherp as one of the 3 co-founders. This means I get to bike to “work” with a smile on my face every morning. As the combination between client work and developing the company  makes  every day different from the one before and offers me the challenge I look for.

Best Startup Weekend moment you had: My most fun startup weekend moment must have been the Friday during my first event. Meeting such a fun and inspiring community was just the best. And when the (crazy) pitches started, I immediatly knew it was going to be an amazing weekend.

Describe yourself in 3 words: Designer,  energetic, competitive

Next time we introduce the rest of the team.
Follow us on facebook! And buy your tickets now!

Groningen enters #GSB2015

Hot news!

Some of you may have noticed that we shifted the date of the November event to be one week later than the traditional date. Our new event date places us at the beginning of Global Entrepreneurship Week 2015.

We’re now excited to announce that by doing so, we’re able to give the Groningen entrepreneurial community an even bigger opportunity. An opportunity for you to showcase your Startups on a global scale.

Many cities around the world have hosted their Startup Weekend at the beginning or end of Global Entrepreneurship Week, making it the busiest 10 days of the year for Startup Weekend. This year, more than 250 (!) events will take place during these two weekends.

With more than two hundred and fifty cities, all hosting Startup Weekend at the same time, we’re estimating about 3500 teams will created in a period of just 10 days. With these astonishing numbers, it only makes sense to go above and beyond the usual competition and make it truly global.

Welcome to the largest startup battle ever held – Global Startup Battle 2015 – a global celebration of innovation that gives you, your idea, your team, and your city a unique chance at startup success.

GSB 2015 will consist of six different tracks:

The champions track enables the winning three teams from each city to compete to be the best startup of their region and then the regional winners compete to find the best startup on the planet.

Four of the tracks are designed for teams that do not place in the top three places.

The final track is open to any startup, anywhere in the world.

More information will be given during the event itself, but all teams should prepare to make and submit  a short 90 second video, showcasing the startup, within 48 hours of the weekend finishing. We are currently working to ensure that there are facilities for you to do this at the end of Sunday, should you wish to do so.

You can read more about GSB2015 here: http://www.globalstartupbattle.co/overview

You can read more about the tracks and how to win here: http://www.globalstartupbattle.co/tracks

Wilbert, our food guru!


My name is Wilbert, and I tell stories about food. Most of the time, I do this under the name “eengarde”, which translates to “a whisk”. I like to stir things up, that’s why. Together with Renate, Matthijs and Joëlle, I organize this weekend.

Startup Weekend Groningen Food is a big opportunity to change our food system. The current system does not work so well in my opinion, and in order to change that, we need innovation and fresh ideas about food. With this weekend we can start changing the world of food. 

During the weekend, I will be open for questions 24/7. I know my way around food in the Netherlands: if you need contacts with product developers, manufacturers, farmers, fishermen or other people who work with food, make sure you ask me a question. I am part of the Youth Food Movement, which is part of an international movement – Slow Food Youth Network -, so there are literally no borders to the people I can contact for you. 

As mentioned before, I tell stories about food. But that is not where it ends: by doing that, I try to reconnect people to food. When people know more about where their food comes from, they start changing the way they eat. In the end, this reconnects people to each other as well. 

A lot of things are happening in food lately, but the startup scene needs to tap more into that. There are new concepts arising, like a package-free store. We even have one in Groningen. But there is room for way more innovation. We could make supermarkets dispensable by creating direct links between producers and consumers, but also create less waste by using different ways of packaging, like DSM is creating. Growing our food needs to be more innovative as well. Fertifill, one of our sponsors, is working on making production higher and more stable: a good cause! 

On Monday morning, you will definitely be hungover after our great afterparty with DJ Sebastiaan Hooft. What to eat then? Start with a nice beetroot-ginger-lemon juice, but be sure to take in some fatty, salty stuff as well. My suggestion would be the Groninger Friet from Friet van Piet. 

See you at the weekend! 

Get your ticket right now at: http://www.eventbrite.com/e/startup-weekend-groningen-0615-tickets-16343029441

These are the coaches!

We’ve selected a group of skilled people to help you during the weekend. Let’s introduce them so you know who to go to! We are happy to welcome some new and also some familiar faces.

Niels Grootenbroek

Niels works as marketeer for Hooghoudt, but also knows his way around in food startups. In fact, he has his own ice-cream manufacturer startup. He can learn you all about telling stories about a product and how that impacts – or is – marketing.

Krispijn van den Dries
Krispijn is a rural entrepreneur, which translates to farmer. Besides running a farm, he also knows how to sell his produce directly to consumers. He can learn you all about starting your own business in food and how to create maximum impact with campaigns.

Pol de Bruin
Pol has crowdfunded his own restaurant in Groningen – Midi -. Now one year open, this restaurant is quite the success. Pol can teach you how to open your own place, but also what it takes to live the life of a restaurant owner.

Sebastiaan Hooft
Sebastiaan is the founding partner of a number of organizations, and has been active on the advisory boards of all of them at some time. Last year he also started his DJ career and creates the most lovely smoothies.

Michel van Galen
Michel is one of the owners of the minor concepting at NHL Leeuwarden. This minor functions as a community of practice in which creative talents get the opportunity to develop innovative concepts delivering a conscious, valuable contribution to themselves, those around them and society at large. He really knows how to get the best out of a persons

Meet the jury

Behold, our jury for Startup Weekend Groningen FOOD! We took the time to carefully select a good jury. With different expertises and backgrounds we believe these are the right persons for our event.

Naresh Ramdjas
Naresh is a chef with a pinch of designership into his way of working. As a judge, he will focus on the design of the idea, but also on the gastronomic side of it.

Meet him on Facebook and Twitter.

Joszi Smeets
Joszi is a young woman, who wants to change the world with food. She is 26 years young, but already director of the Youth Food Movement. As a judge, she will focus on the sustainable side of the idea and the potential for impact it has.

Want to see what Youth Food movement is all about? Check their Facebook.

Niels Willems
Niels knows all about entrepreneurship. As a coach, he has worked for Ahold and Bol.com, so he knows all about business, but also knows how a lean startup should work.

You can already follow him on Twitter.

It's not all about food!

Wait? It’s not all about food? But it says Startup Weekend FOOD! You are 100% right, food may be the theme but it also is still all about creating startups. Lets take a look at all the possibilities our weekend offers you.

We don’t have to tell you how important design is. A product stands or falls on good design. You won’t be designing food. You are designing a product or a service in such way it is easy to use and people would understand what you are selling. Design is the backbone of everything. At the end of the weekend you have to have a product that looks nice to the public.

As a creator you are in a constant search of how to bring your product to life. Let’s take this awesome service for example: Jafflechutes. Great idea and a lot of things that need to be created in order to make it work, to make it real. How about the ordering system? Or the parachutes for the sandwiches. Without a creator the product remains just an idea.

You won’t be standing in a foodtruck all weekend (unless you pitched that idea and you really want to). Business is everything from selling and placing your product to understand who your target audience is. Marketing, user validation, the whole financial picture, picking out the right crowd.

It’s not all about food. But food is what it’s all about for you. Without you we will just have a Startup Weekend, you are bringing the food to SwGro FOOD.

What about me?
You cannot really relate to any of the tickets types above? No problem. We believe that startup weekend is for everyone, so we are 100% sure there is a place for you. Just e-mail us and we figure out what type suits you the best! There will no excuses for not joining us.

Convinced? Get your tickets right now!

8 food startups in Groningen

Groningen is a fertile ground for startups in Food. That is one of the reasons that we are organising a Startupweekend Food from June 5 through 7. These food startups are our favourites.

Cook-ing / cook-ing.nl
cook by ing
Cooking your own dinner is quite the hassle. If you don’t feel like shopping for groceries and waiting until your dinner is cooked, call Inge. She cooks your dinner and delivers it until your doorstep!

Fileerlokaal ’t Ailand / ailand.nl
The fish we eat comes from far, far away. Pangasius, Tilapia: unedible stuff, according to the Goede Vissers. That is why they are crowdfunding for a filleting room, where they will teach people more about regional and sustainable fishies. Support them here: crowdaboutnow.com/tailand

Groentebuur / groentebuur.nl
We waste a lot of food. At farms, a lot of food stays behind. Groentebuur brings that food into the city and distributes it to consumers. Great idea, we say!

De Zwammerij / dezwammerij.nl
Mushrooms grow on used ground coffee. That is why de Zwammerij grows mushrooms on coffee. Based on the “Blue Economy” principle, they sell these mushrooms to restaurants.

Toentje / toentje.nl
Thanks to Toentje, people who get their food at Foodbank Groningen get fresher vegetables than people who shop at the supermarket. And many stuff besides that, go check it out!

Mout / proeflokaalmout.nl
There is no place in the Netherlands where you can only drink our regional beer produce. That is why Susan is crowdfunding for Mout now: a place that will solely serve Dutch beers. Delish! crowdaboutnow.nl/proeflokaalmout

Free Cafe / thefreecafe
A Free Café, entirely built out of recycled material, serving up food that has been rescued from being thrown away. Every wednesday and sunday, you can eat, cook and have fun at this place.

Opgeweckt Noord / opgewecktnoord.nl
Almost all of our food is packaged food. Utrecht won the first packagefree store, but with a very fast crowdfunding – raising 200 % in a very short time -, Opgeweckt overtook them and will open soon!

Let this be an inspiration for the event. We are very curious what kind of ideas you will be bringing to the Friday night pitches!

because nobody really likes breadsticks

Less than two weeks to go till Startup Weekend Groningen will kick off! Tickets are going fast and we are almost sold out. Things are coming together and the organizing team is very happy!

T-shirts are ready to be printed, volunteers are ready to get in action and the catering has been arranged, and we can tell you that it will be very tasty. The venue owners and the Startup Weekend organizing team have checked to make sure that everything will be ready during the weekend. There will be enough space with chairs, tables, light, electric points and of course working WiFi. Next to this, small things like pens, paper and drinking cups may also not be forgotten.

All these things are needed to let the teams work their butts of during the weekend. But to make sure teams get to relax and have fun too, we’ve arranged a ‘chill-corner’ again. Rumor has it there will be Fatboys, mini ping pong tables and some creative people from SAUS who will make the attendees weekend an even greater experience!

Lovely sponsors make all this possible! Without them we would be t-shirtless, unhappy and we’d be eating breadsticks (and let’s face it, nobody really likes breadsticks).

If you were planning on coming and you don’t have a ticket yet: get them while you still can!

Interview with Startup Weekend Alumnus: Wout Laban

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Wout Laban
Age: 24
Work: https://gibbon.co
Startup weekends attended: 5 (2 as an organiser)

When and where was your first Startup weekend?
In the beautiful city of Groningen, back then my home town. During my first startup weekend I was still a student and barely knew what a startup was, let alone how to start one. The weekend was full of surprises for me, a true roller coaster where I learned loads of stuff about words like; customer development, lean methodology and pitching. But also what networking actually meant.
The event was a true eye opener for me, I’d say it was my introduction to the wonderful world of startups!

What is the most important thing you learned during startup weekend?
Two things really stand out from my first Startup Weekend:
1. I already knew that you could do a lot in a short time, but to actually experience it was a amazing. To have an idea with a group of strangers and within two days turn that idea into something real (in our case really something, not just an app but a fully operating balcony farm.) 
2. My skill-set: I learned that I had certain talents that were a true value for the team, but I also learned that there we so many things I had never even knew existed. Something you can only learn by experiencing (and failing at) it.

What is your favourite SW-project?
I think it has to be one of my own projects. It was at Startup Weekend Cologne. I pitched an idea that I wanted a service that would send me: A Daily Reminder to Not Shave Your Beard. It was an instant hit! We had so much fun the whole weekend. Almost everybody at the event got involved with our project and through all the fun I connected with so many people, one of the true powers of Startup Weekend.

The best thing, I actually did not shave for 6 months and had a bad-ass beard!

If you have to convince someone to join #SwGro14 in a few words, how would you do that?
Your life will not get easier after attending a Startup Weekend, but it will get more awesome!

Anything else you want to say about Startup weekend?
Thank you!