Startup Weekend Helsinki Food facts (part 2 -end)

The event metrics, winning teams, and a sincere thank you from us!

By Lien Cao & Bao Hoang


This is the 8th time that Startup Weekend Helsinki is organized, and the 10th time in Finland. This time, Startup Weekend Helsinki took a while to come back, and when we came back after 8 months, we brought along a special theme: Food and Agriculture! There are some metric facts you may want to know from us.

  • Startup Weekend Helsinki VIII happened from 27th to 29th January 2017, attracted 57 attendees, 19 mentors, and 9 sponsors.
  • It was organized and coordinated by 5 organizers, 2 volunteers, and 1 facilitator.
  • There were 17 ideas pitched, with 11 teams formed.

Our teams did their work extremely well during the weekend, and among them, there were 4 stand-out teams which were recognized by the judges.

I. The best pitch: Tofu Queen

Katja is pitching for the team Tofu Queen.


Tofu Queen is a small team of three, and interestingly enough: one of them doesn’t like tofu at all, or at least the type of tofu she had tried in Finland. Katja is her name, and she was the one who went to pitch for the team in the final presentation. “Why did you join a team about tofu when you don’t even like it?” Katja smiled, she liked the idea, and she wanted to try fresh tofu in Helsinki one day, so she decided to contribute to the team.

On Sunday, the pitch order list was kept as a secret from everybody, until the last minute before the presentations started. And surprisingly, Tofu Queen was the first name in the list! “We didn’t expect to be the first one at all.” – shared Viet Dung Nguyen – the idea owner. Despite feeling worried as the first team on stage, Katja stepped up and started a structured, straightforward presentation with a clear and loud voice. She had done a great job to point out all needed factors for the business idea, well kept within the time limit. Congratulations Tofu Queen! We hope you will continue to work on your startup idea after the event so we all can try the “fresh, soft and silky tofu” you promised in the presentation!

II. Runner-up 1: Caulizza

Caulizza team is passionate with their idea!

The first time you heard the name, you may be confused: “What is Caulizza? Why does it sound familiar, but yet so strange at the same time?”. Caulizza is the combination of “Cauliflower” and “Pizza”, which is a creative way to describe a pizza made with cauliflower instead of normal flour. Caulizza is a good option for people who are allergic to gluten, and who would love to enjoy pizza but want to skip the carbs. More than that, Caulizza is a convenient and tasty way to eat more vegetables. To prove its possibility, Caulizza team even made a sample of pizza base themselves and brought it to the presentation.

One concern for Caulizza came from the price of the product itself since normal pizza base made from flour is easily found everywhere with low prices, yet Caulizza’s pizza base made from cauliflower costs much higher. Moreover, being a vegetable makes cauliflower seasonally available, which raised up a question for its availability. In order to clear out these concerns, Caulizza went out to ask customers about how much they are willing to pay for the products, and the result was positive: the average price range is 8-10 euros per two pizza based. Potential customers considered Caulizza as a healthier substitute comparing to normal pizza, therefore they can pay much more for this product. About cauliflower availability, the team showed their confidence in finding the cauliflower supply all year round in warmer region of Europe with reasonable price.

Hopefully, in the near future, we shall have the chance to see Caulizza being sold firstly in Finland markets. Who knows, it can be the next trend of food in Finland after pulled-oats that everybody will talk about!

III. Runner-up 2: Forest Pig

Forest Pig team is confident about their farming experience!

Forest Pig idea owners are experienced farmers of a family who have long kept the agricultural tradition. They are passionate with a brilliant idea: an ecological and economical type of pork with a remarkable taste. Within the weekend, the Forest Pig team worked hard to create a pig breeding model which utilizes natural Finnish features. The pigs shall be raised for a longer time in a natural habitat, which helps to develop its meat texture and flavor.

Answering a concern from audiences about the effect to nature in their breeding model, team Forest Pig believes that with their experiences in farming, the model shall not damage the environment. With the market price around 18 euros per kg, their first target customer sector is restaurant industry. As a fact, high-end restaurants are willing to pay more money for a premium product with significant taste. After it, Forest Pig hopes to reach to other local markets.

Forest Pig’s expected product received a lot of love from the judges and audience, who all claimed to buy the products when released. Wish the team all the best in their business road to bring premium and ethical products to customers.

IV. Winner team: Kitchen Hotel!

Kitchen Hotel is receiving gifts from Erica Liewendahl, Strategy Development Manager at Paulig.

You have been dreaming about your own catering services, but struggle to build a professional kitchen? What are you going to do when this limitation will just disappear, since you can rent a kitchen with reasonable prices to cover all your needs? Kitchen Hotel idea’s is building one large space where they can fit several kitchens, or in another words: a kitchen hotel. This shall help solve the problem with the lack of affordable kitchen space in cities and reduce the time and initial cost of establishing a catering restaurant (establishment cost approx. €85K and daily variable cost €300/day– according to research from the team). Nowadays, a new trend is emerging where a lot of restaurants do not have dining areas, which only do straight delivery from kitchen. So Kitchen Hotel targets customers which are catering businesses and new restaurant entrepreneurs but also current restaurants focused in take away and delivery food in Helsinki.

During the weekend, the team had troubles forming a solid and profitable business plan. However, with the help of several mentors and caterer businesses, they overcame it by totally flipping their rental strategy and opting for high utilization rate. They are aiming to establish one large kitchen facility with 6-10 kitchens in Helsinki city, and then expanding to more cities in Nordic area.

The team consists of Joonas Jämsä whose field is in property law services, Roope Karjalainen who has worked already several years in capacity optimization. Kasimir Kaitue, previously founder of a marketplace startup and experience in business development, innovations and future. With a balancing team. Kitchen Hotel is having a promising business future!

Thank you all for contributing to a successful Startup Weekend Helsinki Food! Wish you all the best with your startups and careers!

Startup Weekend Helsinki VIII – some random facts (part 1)

by Bao Hoang Quoc & Sheila Riikonen


Credit: Sheila Riikonen


[clickToTweet tweet=”Random facts about #SWHelsinkiFood part 1″ quote=”Some random facts to prove that at Startup Weekend Helsinki, we give you the tools to succeed in your entrepreneurial ambition and provide you the tools, networks, and platforms to achieve your goals.” theme=”style4″]

Continues with more info later! Stay tuned!

Startup Weekend Helsinki Food kickstarted at 4 pm on Friday, 27th Jan 2017. Big thanks to Paulig, Nordic Law, MTK, Sitra, Founder Institute Finland, StickerGiant, Valio, and EAFRD for sponsoring this event.

Learning from Paulig’s Clear Strategy and Vision

“Good ideas start with brainstorming. Great ideas start with Coffee.”

The first speaker of Friday 27th is Erica Liewendahl, the Manager, Group Strategy Development of Paulig Group. Erica has worked with Finance, Business development and M&A over 15 years in various industries in Finland, Sweden and Germany. During the past three years, she has been leading Paulig Group Strategy Development and has been involved in all acquisition and divestments in the Group – where the acquisition of Gold & Green is the latest one. She has been involved with setting a clear Strategy and Vision for the Group as well as creating supporting processes to enable implementation. As her passion is innovation for future growth and she likes to get her hands dirty, she has also been leading radical projects like Paulig Muki.

Legal counseling worth of 1000 e for the winner team from Nordic Law

Jon Hautamäki and Alexander Sundström are mentors from Nordic Law in Startup Weekend Helsinki. Jon is also a member of jury board on Sunday.

Our partner Nordic Law offers Quality-driven and affordable #legal services for #startups! Have you seen that our partner Nordic Law offers as a value promise fixed priced service packages Nordic Law in Helsinki, as a partner of Startup Weekend Helsinki edition VII

Our partner Nordic Law offers Quality-driven and affordable #legal services for #startups! Have you seen that our partner Nordic Law offers as a value promise fixed priced service packages Nordic Law in Helsinki, as a partner of Startup Weekend Helsinki edition VII offers lean and agile law firm providing extraordinary value for early- and growth-stage startups. Their philosophy regarding the legal advising of startups is based on specialized knowledge and fixed priced service packages.

Startup Weekend Helsinki mentors are industry leaders

Matti Copeland is listening to the pitches.

Matti Copeland is here again at #SW2017 #swhelsinkifood to be our judge and mentor throughout the event. Matti Copeland is a Growth Accelerator and a curious leader, currently working as an Executive Director of EY. He has worked for over 30 years in helping companies and teams grow and especially aligning their stories to match with investor demands. He has been assisting Startup Weekend in several events and it is such an honor to have his support here once more time.

Jernej is a reliable supporter of our startup teams.

We are also grateful to have Jernej Dekleva as a facilitator for the whole #SW2017 #StartupWeekendHelsinki. Jernej is originally from Slovenia and has been living in Copenhagen, Denmark for his last 5 years. He is a COO of Valuer – a marketplace with data driven and automatic matchmaking process between corporates/investors and validated early stage startups. He attended his first Startup Weekend in 2012 and he is an organizer of Startup Weekend Copenhagen since 2014. He flew all the way from Copenhagen to support and assist the organizing team for the whole weekend.

Some random facts to prove that at Startup Weekend Helsinki, we are able to fulfill all your food desires and provide you much more:

Food and agribusiness are the main themes of #swhelsinkifood this year and we have tried our best to deliver the most innovative and surprising food combinations to our participants. Throughout the 3 day event, our cooperated supplier has been providing much help and high-quality restaurant food to please all.


Nordic Law – A lean and startup-orientated law firm in the middle of Helsinki

Nordic Law is a proud partner of Startup Weekend Helsinki edition VII. We at Nordic Law are thrilled; that said, the opportunity has been offered to us as we are very active within the vibrant Finnish startup culture. Yes, you noticed correctly – we are talking about the vibrant Finnish startup culture – as a startup-orientated law firm we have during the last few years seen a rapid change in the Finnish startup scene, whereby we are of the view that a very exciting startup culture has emerged also in Finland – a country that has been labelled as the sick man of Europe due to the challenges its public economy is currently facing. We would, however, dare to say that Finland is more like the startup center of Northern Europe and the local startup scene is ever-blooming.

We at Nordic Law are also one of the few law firms in Finland with a special focus on early- and growth-stage startups with services ranging from assisting in the founding stage all the way to financing rounds, the expansion of the startup and the exit of the founding partners.

We have experienced a conscious shift during the last few years from the traditional SME clients to startup clients of all size, whereby our main goal is to provide extraordinary surplus value for startups by using innovative solutions combined with specialized knowledge and fixed priced service packages. Our aim is to assist startups during their whole life span, whereby we are always primarily seeking for long-term business relationships, in which the lawyer-client relationship is built slow and steady. We like to compare the business relationships with our startup clients to a marathon, not a 100 meter sprint.

Since the year 2014 Nordic Law has consciously started to focus more on startups as we see an enormous potential regarding the Finnish startup scene. However, we have unfortunately noticed that the legal services, which currently are offered to startups, do not go hand-in-hand with the emerging Finnish startup scene and digitalization, whereby there has not been a single startup-orientated law firm prior to Nordic Law. Besides us, the bigger law firms are naturally very interested in the Finnish startup scene, whereby said firms are offering legal services especially to growth-stage startups, but at what price? Bigger law firms offer legal services mainly based on the `oh-so´ traditional hourly fee without taking due consideration to the finite financial resources of startups, especially regarding early-stage startups.

We at Nordic Law on the other hand have taken the Finnish legal bull by its horns, whereby we have started to tackle the traditional legal invoicing structure which currently is offered to startups by the mainstream bigger law firms. Thus we have thrown aside the old-world invoicing structure where clients are invoiced per the hour, whereby instead we have taken a more agile and risk sharing approach to the invoicing structure regarding legal services offered to startups. Our decision is based on the fact that all startups, no matter of their size, should be entitled to all-encompassing legal services for a fixed and predictable price. Law firms should not select their startup clientele based on the development stage of the startup, but unfortunately many startups out there are either left without much needed legal service or they are offered legal services for a very hefty price. Hence there is an immense need for a disruption regarding the Finnish market for legal services and we at Nordic Law are very glad to act as a disruptor.

Taking into consideration all the above mentioned, it was a no-brainer for us to partner up with Startup Week Helsinki, where we get to take part in, and most important – be a part of, the dynamic Finnish startup ecosystem. For us the partnership with Startup Week Helsinki is not about getting new clients – the major factor for us is to connect and discuss with all the various Finnish startup players (if you will). If we end up getting new startup clients, it’s a complimentary, not a compulsory, addition.

Lastly, as a partner of Startup Weekend Helsinki, fellow Nordic Lawers may be found during the up-coming Startup Week Helsinki both on Saturday and Sunday. Nordic Law will also provide prizes for the three winning teams in terms of amount of hours of free legal counselling. The prizes are divided in 2.000 euro for the 1st team, 1.500 euro for the 2nd team and 1.000 euro for the 3rd team.

Without further ado, we look forward to meeting inspiring and fresh startups during the up-coming weekend. Please don’t hesitate to come and talk to our people at the event, remember we are there for you!

Jon Hautamäki, Nordic Law

The author of this blog post is a partner at Nordic Law and an avid disruptor of the Finnish legal market.

Behind the scenes of Startup Weekend Helsinki

Part of the global community

Startup Weekend Helsinki was initiated by great enthusiasts from Aalto University in 2013. Since then more than 10 organisers have been involved in running the events in Helsinki, Espoo and Vantaa. To date, 6 Startup Weekends have been hosted in the Greater Helsinki area biannually.

At Startup Weekend Helsinki we are part of the global community of over 150 countries and local chapters of volunteers. Currently we are the only team producing Startup Weekend in Finland but we hope there will be more local communities here in the future! If you have attended a Startup Weekend, you are eligible to join an organising team or start your own chapter 😉

What’s so special?

Startup Weekend is a volunteer movement that is run by an organisation headquartered in the US. It takes super excitement when attending a Startup Weekend + willingness to support your local entrepreneurial community to become an organiser. We have an awesome network of managers, facilitators and peer organisers to support our work.

We enjoy spending our free time on organising Startup Weekend immensely. It is fun, it is exciting, we meet lots of wonderful people. You can’t believe how rewarding it is to see people brainstorming and fighting for their ideas, believing in those and putting zealous effort, coming together in teams and working hard in just 54 hours. There hasn’t been a single Startup Weekend where we wouldn’t be overwhelmed with energy levels in the room!

Every time from scratch?

Every other Startup Weekend is different, of course and each time we start again with defining the topic, potential sponsors and supporters and the time frame. However, we never have to create any content from scratch since Startup Weekend gives its organisers an amazing database of resources which is used globally. That one makes our life much easier.

Organisers also communicate via global organisers Facebook group and Slack, any questions are welcome and there is always support from fellow cities.

General or topical?

A Startup Weekend can be general – participants can pitch any ideas – or topical, where the theme is set in advance. We’ve had both general and topical Startup Weekends encouraging participants to pitch ideas in the areas of sustainability, bioeconomy and health, for instance. It is completely up to us whether to have a topic or not. We base such decisions on global and national trends, cize of the city and time of the year.

It’s more than you think

For an attendee Startup Weekend is 54 hours of ultimate hard work and fun, for organisers – much more hours, a lot of stress but also fun 🙂 Since we spend our time outside of work, it takes us around 4-5 months to produce the 3 day event. A Startup Weekend in Helsinki is usually a collective effort of around 50 people – organising team, volunteers, coaches, judges, sponsors, supporters, speakers and community activists who come together to bring the best experience to the attendees.

Community around Startup Weekend is a core thing for any event – without great support we get from Helsinki’s startup and corporate scene and without the help of our volunteers we wouldn’t be able to host any Startup Weekends here so we take this opportunity to say thank you again and again to all people who have been supporting Startup Weekend Helsinki in many ways!

Get involved

If you’ve attended Startup Weekend before we welcome you to join as organiser or volunteer for our future events! Reach out to us at and let’s move! 🙂

The cold north has a warm startup community

wow, that's a lot of people working togehter

As the room swells with people and the Helsinki Startup Weekend GSB edition T-shirts go on, people start to discuss the meaning of their shirt color groupings.  As we make it past the introductions the tension starts to build.  Orange for organisers, volunteers and coaches, purple for engineers, red for developers, blue business, yellow for designers and green for do it alls/generalists.

My first observation is how enjoyable it is to see such a diverse mix of people – students, more seasoned veterans, and enthusiasts all gathered together under no pretext.  All the participants came to work hard this weekend, learn and build something. The event is accomplished through a grass roots volunteer effort and it is a truly whimsical environment. Catering was done by (Epic Foods).

Epic Foods is a startup that was initiated during one of the previous Startup Weekends in Helsinki. For this event all participants and volunteers are lucky to have Mario Di Florio, Ekaterina Perfilyeva, Steve Peltonen and Armand Dupuis – the four who run the community in Finland.

Mario is a self-proclaimed everyman. His enthusiasm exudes as he smiles and delegates responsibilities to members of his team.  When asked how it feels to be in charge of the event his reply is: “No one is in charge, we are a team.” This man’s energy is enough to get the whole crowd to their feet.

Ekaterina is like a general in command – she is soft spoken and handles problems and challenges as gracefully as a Russian figure skater doing a triple axle. Steve is a true professional – very diplomatic and not afraid to get his hands dirty.  Armand is very busy and hard to pin down as he gives all of the participant’s hands on personal service.

First up one of the sponsors – Zervant. Tanya Lindner, their online marketing manager, was very motivational. Her talk let people understand how quickly things can happen in this industry. She spoke about growth models and about how small media budgets can make a big impact. Her info on blogs, delivering the right content at the right time was encouraging and she informed the crowd to speak and get their message out there. “If we can blog about online invoicing software, you can do it. Blogging is a great center piece for your online presence”.

Faraday – winners of the last Startup Weekend Helsinki June 2015 – is a car sharing service; where someone can put a car into the system and get paid, as well as paying for use of a car. The team spoke about their successes and challenges coupled with the up and downs they went through in the last 6 months. They spoke about their time using Aalto Startup Center and Biz Spark. They were very excited for their product alpha testing which is coming up in the next month.

Next Up Toni Perämäki from Microsoft BizSpark, who gave quite a directed and indispensable presentation – no holds bared, right to the point. “I’m with the new Microsoft and we are here to help. The team of ten is here for you anytime in anyway. This is what you get – BizSpark – this is how long you can use it, and I am running to another event, good luck. I will be seeing the winning team very soon.”

Next up Victoria Stoyanova – she is the facilitator from London sent from Startup Weekend Europe.  First engagement – she started speaking, and from the first word she controlled the energy and pace of the event.  Breaking the groups into teams, giving encouragement before the pitches, and generally creating an environment where this group of people could work hard and grow into a community.  The plan is for this new community to enter with a warm welcome as the next entrants into the Helsinki startup ecosystem.


By: K.Andrew Thomas

Why designers should attend Startup Weekend?

Q: How does a designer feel in a hackathon dominated by people from business and tech fields?

It’s going to be challenging but you have a lot to contribute because you’re definitely needed. That also makes it easier to find a team that you’re interested in.

Q: In Startup Weekend what’s particularly interesting for a designer?

For me Startup Weekend is about trying ideas, some of them might breakthrough and become something that you may continue working on.

Most designers that I know are into creating something new and thinking about the user and customer side to make the best service, experience or product. I think all of the teams need to think about the triangle of feasibility, desirability and durability and they need people like designers to think about the desirability.

Q: What do you love about Startup Weekend apart from the great food?

I think the best part; the most rewarding part is that your network is expanding. You start working with people and you get to know them much better in a very short time. It’s not just sitting somewhere and talking, you’re actually working together intensely for two days.

Q: What sets Startup Weekend apart from other hackathons?

Startup Weekend is very open, people can come there and you can choose from a pool of various ideas. It’s very different and there are many different fields represented. I’ve been involved with medical startups, apps, games, social impact projects and services for companies. If you have time during the weekend there’s a lot that you can try, see and get inspired from.

Q: Would you and why would you encourage other designers to participate in Startup Weekend?

Because I know they can do a lot. Designers can help a team put their project into a tangible form that people can make sense out of after two days when you’re presenting it.

Q: What can a designer expect from an event like Startup Weekend?

Inspiration, networking, learning, getting to know more people and getting opportunities. You can get to know valuable people that you might need later on or they might contact you afterwards. You might find an interesting partner that you continue with afterwards which has happened many times for me.

Q: Has Startup Weekend ever helped your professional career?

Yeah, I found people that I’m now working with, some of them turned into good friends. I also have been working on some of the projects afterwards. It has always been inspiring for me and at the end of every Startup Weekend I’ve always come out happily no matter what happened. I’ve never regretted spending my weekend at Startup Weekend.


Pouria is now leading a startup called Grib that works in 3D solutions, check them out!


Startup Weekend Helsinki is organising another event in November find out more here:

5 signs you are ready to join a startup: Check out a great summary about working for a startup written by Tanja Lindner from our great supporter, Zervant


Written by Tanja Lindner from Zervant

If you are a person who likes to follow rules and strict procedures, don’t even bother looking for a job in a startup. There’s nothing here for you my friend. Unless, of course, you want to see change and you want to thrive; both professionally and personally.

I’ve never intended to work for a startup.

When I moved from Austria to Finland 3 years ago, I didn’t know what I was going to do or where I wanted to work, but joining a startup was definitely low on my priority list.

As a ‘soon-to-graduate’, with work experience in the traditional ‘corporate world’, I didn’t know much about the startup-scene in the first place. But looking back, I have to say that I couldn’t be happier I’ve filled that gap in my knowledge.

I joined Zervant – a startup – 3 years ago. Zervant offers online invoicing and accounting software for sole traders and startups. We were purely running on investors’ money and had just started to see our first growth outside of the Finnish market.

We’re a tech-oriented, young and driven company that went within 2 years from 5 to 20 employees. And now we are even able to sponsor events like the Startup Weekend.

I tell you, it has been an exciting and fun ride so far.

What does it take to be part of a successful startup?

There is no secret formula to answer that. On second thoughts, there might be one actually.But before we jump to early conclusions, let’s have a look at these 5 ultimate signs you are ready to take that leap of faith and join a startup:

1.You have ideas. And you are not afraid to make them happen.

You want to create. You want to change. You want to see your ideas develop.Have you ever experienced that tingling sensation when an idea is coming up and you feel like your very being is filled with it in an instant? I know that feeling. And I love it.

When working in a startup, it’s much easier to express your ideas and to be taken seriously – after all, there are not many other people who can contribute to the success of the company. Another plus is the low hierarchy that enables you to start working on your ideas right away, before waiting to get approval from several layers of middle management.

However, it’s not all like a walk in the park. In the process of developing your dreams, you have to be ready to take on different tasks to the ones you were ‘hired’ to do. Flexibility is the key to success in any startup.

At the beginning of your startup-journey, there will be no marketing department, or customer service center – one day you’re the customer support person, the other day you’re the professional marketer pitching a deal.

The plus side is though, that while making your ideas happen, you can build your own processes and procedures too.This has been the most important aspect for me in my early professional life: Freedom to choose when and how I want to get things done.

2. You know what ignites your passion. And you simply do it.

I’m doing the marketing for invoicing and accounting software. I’m also blogging about entrepreneurship and related topics on our company’s blog. I get it, you might now be thinking: Accounting and invoicing, how boring is that? I’m not gonna lie. There are times when it gets boring. (Another article about how to do your taxes…seriously?)

However, I’m passionate about writing and marketing, so I find a way to make this topic more interesting to me. “Any topic, can be transformed into something exciting, if you have the freedom to define it yourself.” If I can transform a boring topic into something that interests me, so can you. Or even better, do it in such a way that you start loving it.

Your passion for the bigger thing, in my case it’s marketing, must be bigger than your discontent for the small steps that take you there.

Be a self-starter, be passionate and be willing to learn. That’s where the journey begins. Nobody is gonna tell you what to do or how you should do it, just do it in a way that helps you to start loving it.

3.You make mistakes. And you own them.

Are you afraid of failing? So is everyone else.

As soon as you start working on something that matters, fear will inevitably be there. And there’s no shame in admitting it.

Many times during my endless search to  do better marketing, I ‘thought’ I’d encountered the holy grail of customer acquisition. I felt that sensation (yes, that one I described earlier) and said to myself: “What an idea! This is groundbreaking!”. And many times it was indeed groundbreaking. Yes, when I hit rock bottom and realized that this “ain’t gonna work”, it shook the ground I was standing on.Hours of effort and energy gone to waste. And for what? To make it even better the next time.

“The truth is: Nobody knows how it should be done”.

You get a lot of hands-on experience and you are responsible for your actions: You do something great, you own the success. You do something not so great, you own the failure, learn from it, and move on.

Just like these guys here:

ARVE Error: id and provider shortcodes attributes are mandatory for old shortcodes. It is recommended to switch to new shortcodes that need only url

4. You actively learn. Every. Single. Day.

We all know that life is a never-ending learning process. No matter what you do, or don’t do for that matter, you learn something new every day.

But what I’m talking about here is intentional learning; a longing for knowledge, inspiration and change – that’s what the startup-spirit is all about.

Let’s have a look at these examples about problem-solving in the corporate sense and in the startup-world:

1 Corporate Charlie doesn’t know how to do something.

He will find someone to fix it for him. After all, there are so many people in his company – one of them surely knows how it’s done.The problem is solved and Corporate Charlie has learned: nothing. Or in fact, he has learned that if he’s in trouble, he will just delegate the task to someone else.

2 Startup Steve doesn’t know how to do something.

He’s still gonna do it himself. After all, there are only a handful of people working in this company, and everyone is struggling with their own challenges. He’s scouring the internet for more information on the topic, he’s experimenting with possibilities and in the end, he will tackle the problem by himself. And if not, he has learned something in the process anyway. This is how you conquer challenges in a startup.

What it means is that you think and try it yourself out, before you go and ask someone else. And it doesn’t mean that you can’t ask your colleagues for advice. Your co-workers will be happy to help you, if you have put some thought into it first.

5.You are true to yourself. And you are not afraid of experimenting.

I think it was Albert Einstein who said: “Creativity is intelligence having fun”. For me this is what working in a startup feels like.

A startup is a place for innovation, in other words, the place for those crazy ideas that the corporate world would be too afraid to pick up on.

Be true to yourself and say those ‘outer-space’ ideas out loud. They might not lead to immediate action, but they might lead to something bigger. The big plus of working in a startup is its flexibility, so changes are often happening fast. Fuel that train of change with your ideas. People are the most important asset in every company. You are the most important asset in a startup. Be self-confident and show what you’ve got.

In the end I have only one question left to answer:

What does it take to be part of a successful startup? It takes you to go and join one.

Zervant invoicing software is the proud sponsor of the Startup Weekend in Helsinki. I’ll be there too and I’ll be talking about how our company got more than 65.000 users within 5 years. I’m looking forward to talking about my experiences working in a Finnish startup.

If you have any questions that can’t wait until the startup weekend, simply drop me an email on .

Startup Weekend Vantaa Success Story: PramBag

It’s been 10 months since Startup Weekend Vantaa: Health & Wellbeing in October 2014 and this time we would like to share the story of PramBag, one of the winners of that edition, who have continued their work and have achieved a lot ever since.

PramBag solves the mobility problem of parents with babies by providing a superlight pram that can easily transform into a backpack. Sabyasachi Ghosh, the team leader, first identified the problem with strollers in India where he was a student at the time. Moving around with traditional heavy strollers created a lot of problems for parents and Sabyasachi and friends tried solving the problem by creating a modular solution, so the first prototype was made back in India. Sabyasachi then came to Finland and met Fabian Sepulveda, one of the coaches and organisers behind the previous editions of Startup Weekend in Helsinki, Espoo and Vantaa. Fabian suggested that a team needs to be formed first and Sabyasachi joined Startup Weekend in October.

As Sabyasachi was working on the idea and the business model on his own, the goal for Startup Weekend was to form a team and get new minds with fresh perspectives into the project. Startup Weekend attendees gave a lot of new directions and enthusiasm to the idea. Eventually, Team PramBag was one of the winners and got 3 month of co-working space and coaching from Aalto Startup Center as a prize. After Startup Weekend, the team continued for another two months. “It is a big commitment for a startup and a lot of us at that stage were not ready”, Sabyasachi comments. After several months the team was formed and now consists of four very committed and experienced individuals who drive it forward.

This summer PramBag was lucky to get into the Summer of Startups programme at Startup Sauna. They received a lot of coaching, one-on-one mentorship with Finland’s best entrepreneurs and most skilled mentors and presented successfully at demo day. Just as Team Froodly excels at validation, PramBag is mastering agile and lean startup methodologies by reiterating the process – they have managed to build and test four prototypes within the summer! In the next months the team has set to do more customer development and prototyping in the near future, get into a hardware accelerator and close initial funding rounds.

PramBag is a great example of how Startup Weekend can help you take your idea forward. When asked what kind of advice he would give to future attendees of Startup Weekend, Sabyasachi says, “Go to Startup Weekend with an open mind. Meet a lot of people. I can’t emphasize enough the importance of networking there. And, get to know people from not just your team but the other teams too”.

We are proud of what PramBag have achieved and we wish them luck! We hope that their story inspires you to get off the ground with your idea and bring it to the next Startup Weekend Helsinki!

Check out PramBag’s website and Facebook page.

SW Helsinki 2015 Winner Froodly: On a Mission To Reduce Foodwaste



It’s been almost two months since we’ve had Startup Weekend Helsinki shake the capital of Finland yet again. In this blog post we would like to share our pride in seeing one of the winning teams continuing working on their idea and taking some big steps towards creating a successful business. We’ve interviewed Brennan Clark from Team Froodly who are eliminating food waste through upselling discounted food at local supermarkets.

Organisers: How did it feel like at Startup Weekend Helsinki?

Brennan: It was my first experience at such kind of events. It was a blast, a lot of fun, a lot of hard work and I got to meet lots of different people, great mentors and coaches. There was a lot of validation – I got to test our idea by talking to real people, it was exciting, it felt like being thrown curve balls – we only had 2.5 days to figure out what to do with our idea. I came to Startup Weekend by myself and met Shahram who pitched the idea of what eventually became Froodly; we both had interest in that so it worked out very well for us.

Organisers: How far did you manage to progress on the original idea from pitching in the beginning of Startup Weekend to the end of the event?

Brennan: The progress was pretty amazing. The initial idea was actually a little different from what we ended up with. We tested some things with that just didn’t seem to work with potential users so we span the idea completely and came up with a new business model.

Organisers: How did you progress after Startup Weekend?

Brennan: After the academic year was over I got back to Helsinki and we’ve been working on the idea with Shahram ever since. We’ve started our first campaign, we’ve got some great contribution from users, we’ve set up our website. Now we’re testing with contributors and first users.

Organisers: Can you briefly describe the idea behind Froodly?

Brennan: Froodly has a dual business model: on one side there are contributors who create content about discounted food, on the other side there are environmentally- and price conscious users who are interested in that content. The contributors get green credits for sharing content that they can cash for green rewards such as planting trees, for example. Froodly is all about being environmentally friendly.

Organisers: What are your plans for the near future?

Brennan: First we are doing a lot of validation – we have already partnered with K-supermarket Kaisaniemi so we’re testing both user and contributor models right now. Once both are validated, we hope to get into an accelerator.

Team Froodly is a great example of how idea development and hard work can continue after Startup Weekend. As organisers, we especially love to see the team taking validation – a very essential part of Startup Weekend – to the next level and testing their model continuously.

We wish Team Froodly lots of luck and success with their idea! Check out their website and food rescue campaign to find out how they will bring positive impact to food waste challenge!

How a Saturday at Startup Weekend Helsinki looks like

SWHKI 2015 saturday

Yes, it’s been a crazy Saturday! After “a lot of” sleep, and possibly unhealthy doses of coffee, teams have gone through the crucial process of validation.

Changes have taken place in the last 24 hours as the teams have debated, researched, validated, pivoted and dealt with occasional drama and spouts of despair. They’ve all come a long way from “just an idea” on Friday night to something more concrete.
They are pushing towards building a real business with the help of customer feedbacks and the guidance of our awesome coaches.

As far as we can tell from all the late-nighters still working here, the teams are ready to rock our Sunday. Here is the lineup as they stand now:

  • Froodly – Social service for reducing food waste
  • Daily Greens – Makes growing your own food easier
  • Breeze – Community solution for big data
  • Thimble – fashion design production made simple 
  • Street Cred – Social media & e/commerce platform for artists
  • Faraday – Your everyday electric car sharing service
  • Karma – Connects people who are willing to work and those who are in need of small assistance 
  • Kido – A platform for children that provides analytics to parents and providers
  • Investor Eye – Social networking for private investors
 Stay tuned to find out the winner of @SWHelsinki tomorrow!