Foodway wins Startup Weekend Madrid

Last weekend (17th – 19th April) took place in garAJE Madrid the third Startup Weekend Madrid thanks to BEEVA, Kairos Digital Solutions and AJE.

More than 80 participants came to the event in order to design, develop and create business models in record time of 54h.


Pictures from: @JorgeAguileraES, @hhkaos, @hhkaos 360º, @alihepburn

The result: 13 Startups were born. Assisted by mentors committed to the event and under the umbrella of the organizers, Startups finally gave presentations on Sunday afternoon. The jury: Rufo de la Rosa (from Google Campus), Paloma Castilian (from Wayra Madrid), Ignacio de Miguel Ximenez (from and Mario López de Ávila (from Startup Next) selected three finalists:

  1. Food Way:  Sharing economy platform that tries to connect people who cook at home with those who doesn’t know about cook or have no time to do it.
    Members: Diego Benítez, David García, Domingo Valls, Guillem Ruiz, Marta Rodríguez y Arunima Singh.

  2. Ikaria: sell your startup by pieces and recover part of your investment
    Members: Danis Salamanca, Rubén Dugo, Antonio Escobar, Ignacio Sánchez , Natalia Rodríguez, Álvaro O’Donnel

  3. Cercapp: Find local business and chat with them about the service or product. Connecting people with businesses.
    Members: Enrique Quero, Anddrea Usier, Jose Jiménez, Juan López and Jose Luis Mejías


Audience Award: bracelet for networking events that sends you the business card of the people you met at an event just after you left.
Members: N’Brace: Caroline White, Eduardo García, Hugo Monreal, Carlos Asensio, Jaime Baselga, Jaime Oliba.


The prizes were:

  • Food Way: two schollarships for next edition of Startup Next Madrid thanks to Mario López de Ávila, three tickets for and one year Blinkist subscriptions to all members.

  • Ikaria: two Ticket for Bitspiration Festival  and six months Blinkist subscriptions to all members.

  • Cercapp: three months Blinkist subscriptions to all members.

The chaotic and fun event encompassed numerous learning experiences that go through the validation of ideas, teamwork, marketing, creativity and potential exposure of visionary business.

Again, thanks to everyone who offer their time freely to help all participants during the event:

Do you want to know more about the projects?, read more on this article: 16 projects on the move.

16 projects on the move!

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Yesterday 25 from 100 people presented their ideas and here we have the 16 projects chosen:

  1. Handbe: Make payments with your hand.
  2. The dragon tourist: tourist platform based on big data to attract Chinese tourist to Spain.
  3. Startup 4 sale: A marketplace for startups! Recover your investment and see you baby come to life by the hands of the people who bought it.
  4. Cercapp: Find local business – chat with them and chat about the service or product. Cercapp connecting people with businesses. Chat with local businesses
  5. La designerie: Design incubator, student project to reality.
  6. You collect: Diecast collectors e-commerce platform exclusive for high end collectibles
  7. Outfly: first person perspective streaming
  8. Spiral3D: service 3D printing and connect designers with customers
  9. Food Way: Sharing economy platform that tries to connect people who cook at home with those who doesn’t know about cook or have no time to do it.
  10. Visual menu: an visual menu app for business
  11. ReToys: Rent for PACKAGES TOYS specific for required by age and activity stimulation. Design your playroom for your son. Renew Toys by age with LOWER cost and RECYCLING TOYS less Trash for the world.
  12. Skill up weekend: an event like startup weekend but with a different goal, improve your skills.
  13. All in one: Stop searching your different data in documents, emails, folders, etc. Now you have all your data in one! Copy, share, send your personal data in 2 seconds and go on!
  14. Kids @ School: a communication app that connect parents with teachers.
  15. This or that: Take two pictures and let the community helps you choose.
  16. Phi Investment Fund: Collaboration platform to do decide global, lean, fast and profitable investments

No talk, all action! 😀

Questions you may have before the Weekend

Is this event for me?

Startup Weekend attendees’ backgrounds are roughly 50% technical (developers, coders, designers) and 50% business (marketing, finance, law). What unites all attendees is a common interest in entrepreneurship: whether a serial entrepreneur or new to the startup scene, every attendee is interested in working with a like-minded, motivated and skilled team to develop a product or business in one weekend. If this sounds like you, this is the event for you!

Can I attend without participating on a team?
Yes, you can buy a ticket to come to the Demo show for 6€. However, apart from Organizers, selected Coaches, Speakers, and press, everyone who attends the event is expected to participate on a team. This is important not only to preserve the ‘vibe’ of the weekend (“no talk, all action”) but also to minimize distractions/disruptions for working teams.

How do I register?
Check this site

Why do I pay?
The majority of your ticket price goes towards paying the 7 meals, snacks, and drinks that we provide over the weekend. In fact, ticket sales rarely cover even such basic bottom-line costs! We rely on local sponsorships to help keep ticket prices low while keeping the value of the event high.

What do the multiple ticket types mean?
As Organizers, we strive to maintain an event ratio of ‘Technical’ (i.e., those whose skill-sets include software development or coding, graphic design, etc.) and ‘Non-technical’ (i.e. those with backgrounds in business, marketing, finance, etc.) participants. One of our most consistent pieces of feedback is that this ratio is of the utmost importance to ensuring a high-quality event for everyone.Therefore, we ask that you only purchase tickets in the category which describes your background.

What should I bring?

  • Laptop
  • Power cord
  • Business cards
  • Camera – take pictures and video!
  • A second monitor, keyboard, etc…. set yourself up to be productive!
  • Lots of creative energy!

How do I prepare?
Do some research into startup tools and best practices to get ready to rock the weekend – start with our database of resources at Make sure you get lots of rest prior to the event, and finally – tell your friends!If you plan on pitching an idea:

  • Do as much research/preparation around your idea as you feel is necessary to give a persuasive pitch and attract a team.
  • Boil the idea down to the basics: with 60 seconds, you only really have time for a hook, so pull out the most attractive key points of the idea and forget the rest.
  • Practice your pitch using a timer!

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20 tools every entrepreneur should know

Next Tuesday 14th we will have an online event where we (me and Wilhelm Lappe) will show you some useful tools that you may know before start the startup weekend.

Do you want to join us? Stay tuned on Tuesday from 19:30 to 20:30 on Youtube. (Preview the slides)

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Barcelona SW Experience

From: Rubén Utrilla’s experience

Saturday, February 14. Valentine’s Day 2015. What shall we do? We usually go to a restaurant, have a fancy dinner, spend time with our couple… All that typical stuff we do on that special date. But not us, not us event lovers and entrepreneurs, we (and when I say “we” I’m referring to me and my two friends and partners Carlos Bermejo and Álvaro Pinot) decided to buy tickets to Barcelona Startup Weekend and let me say that it was a great decision.

We began our journey on Friday at 10:00 from Madrid and after a great six hours travel by car, while we discussed what we wanted to present in the one minute pitch, we arrived at Barcelona, tired and just in time to find the right place and begin to know the people that were already there. In about an hour I discovered that the event was in english and my pitch was made in spanish (I’m usually a bit clueless). In for a penny, in for a pound I asked to be the first pitch and was elected as one of the most voted idea (between about nineteen ideas).

One of the things I liked the most was the team we formed all around the idea. Besides the three of us, all technical profiles, we find a deutch managing partner of B&W, a marketing student really promising, a board games creator and a korean designer who has been travelling around the world participating in all Startup Weekends he could (about twelve by that time!)

Could you imagine how excited were we to talk between ourselves to think that we could come back to Madrid in that moment and we will still be glad about the experience? That were our final thoughts on Friday before the tiredness took us out in the hotel room.

Saturday was the hard working day. Carry on with our tasks, getting to know the team, beginning to formulate the final idea, exchanging contacts with the rest of the participants… One of the best moments was the visit of the mentors and coaches, as a matter of fact it was the birthday of one of them, and how they exposed their thoughts about our project. Some more directly, some with more patiently… But all of them really useful to continue improving the projects.

Sunday. Final day. Time to show the rest of the teams, and the jury, the results of our hard work during all weekend. Only five minutes pitching and another 4 to answer the questions of the jurors. All the projects were amazing and I could only imagine the big decisions the jury had to do to decide who were the winners of the Startup Weekend. Fortunately we were one of the winners!

With the weekend full of new people, business opportunities and such a great weekend behind our back we did not doubt when the Barcelona Organization team asked us if we wanted to be put in contact with our friends here in Madrid who were organizing the same experience in our city. Just for you to enjoy as much as we did!

So, if we were able to do twelve hours in car just to go to Barcelona Startup Weekend, why won’t you come to Madrid Startup Weekend the 17th of April? We will welcome you to one of the best weekend you could spend!

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Startup Weekend Madrid strikes back again on April'2015!!!

Madrid is well-known as an international hub between Europe and America, so we’d like to foster the english-speaken entrepreneurial community with an english-preferred Startup Weekend Madrid, April, 17-19th. You’ll find every detail in

As you may know, Startup Weekend is an 54-hour event for developers, designers, marketers and entrepreneurs to discover your own “way of the startup” (credits to Tetuan Valley) in some kind of emotional rollercoaster, all of this accompanied by a bunch of geeks-like-you and well-acknowledge coaches that will guide you in the discovering of problems, solutions, products and markets with that four words in your mind “NO TALK, ALL ACTION”. Maybe, after that, you’ll take a NEXT step with Mario and Manuel

Till then, we got inspired with the post 54-hours spent with entrepreneurial strangers: 10 lessons from Startup Weekend from Andrea Martins and her ten lessons from Startup Weekend:

  1. Stop telling yourself what you want to believe
  2. Get to the better idea, faster
  3. Facebook and Twitter would never have won a Startup Weekend
  4. Social Media won’t win it for you
  5. There’s a reason that teamwork includes the word “work”
  6. Expect Harold Holt, not Harry Houdini
  7. No two in-house mentors will agree
  8. Your local startup community needs you
  9. Don’t let a bad egg spoil your weekend
  10. It’s like a candy store for creative thinkers

At last, you will wonder how the hell you were working for the whole weekend with such an exploding energy… and by monday, you’ll miss that… ¿are we crazy?

¡We want you for Startup Weekend Madrid!

Thoughts and feelings about Startup Weekend Education


In October 2014 we organized the first Startup Weekend Education ever in Spain.

The organizing team was composed by Iván García, Mario López de Ávila and me. The facilitator was Jaime Aranda, one of the most active members of the community in Seville.

We kicked off the weekend on Friday night with 30 participants and 18 pitches, mostly targeted toward the K12 markets and higher ed, with some lifelong learners enthusiasts mixed in (more info). For the opening, we got Matthew Boland, Deputy Cultural Affairs Officer from the U.S. Embassy on stage. Great advice and first lesson to the attendees: help people to learn how to learn.

Jaime announced 8 ideas that had made it through the voting round and came out on top, but even as early as Friday close, these didn’t end up as the teams moving forward the next morning, just 5 succeeded.  The team formation process is complex. Maybe your idea is great, but you have to convince other people to spend their next 48 hours working on it. Second lesson: ideas are just that, ideas. Execution is everything.

Saturday morning is always a challenging time. People are still pumped from the night before but need to get things rolling.  To incentivize people to get started bright and early, we scheduled a light pitch session with mentors so they can identify the best way to help teams during the morning.

We also scheduled a couple of short chats given by great people in the local startup community who donated their time for free. Carmen Bermejo, from Tetuan Valley, talked about product validation and PMV, while Félix López, from the Young Entrepreneurs Association (AJE) explained how to sell your product when you’re a startup. Both taught participants things that they could put immediately into practice.

Saturday night was really busy and the teams worked until late trying to put in order all their work.

By Sunday morning, people started to get nervous thinking in pitches. To make it easier we organized another session with coaches as training. The good news was that they have improved a lot from what we have seen just 24h before. There were some “problems” though. One team come up with and presented a almost new idea. Other was struggling to keep the team together.

This is all about pivoting ideas and solutions, bringing order into chaos!

The time for the jury arrived on Sunday evening: Maruja Gutierrez-Diaz, a Senior education policy maker from the European Commission, Carlos Rodriguez, Senior Associate Axon Partner Group, and Ángel Blanco, Colegios y marketing co-founder, were there for the pitches.

As we got only five teams, we decided to have just one winner per category (jury/public). After the five presentations, both categories were clearly won by the same team: Competis.

Competis is an app and webpage, geared towards higher education which allows students to improve in their learning through on line competitions. At the same time, Universities and companies looking for talent could also benefit becoming the paying customers.

We best prize for our winners was the resources and support provided by organizers and one mentor to start their company. Competis team expects to have their product in market by the beginning of 2015.

However, despite significant incentives to win, I would say that the level of competition in SW Education is rather low with a strong emphasis on collaborative learning.  Perhaps the most valuable  takeaway for participants is the connections they form with each other. More than one noted that they were very happy to see that there is a real community of education entrepreneurs and people interested in education innovation in Madrid.

I like to think that that SW events help people realize their passions and interests or gives them the confirmation they needed that they can pursue them – it’s what sets SWEDU apart from a typical hackathon or business competition.  It’s the reason organizers and facilitators volunteer their time…they want to spread the magic!

I want to end with a big thank you to the organizing team, coaches, judges, and all of our participants who spent their weekend with us…and a call to action.

I was ecstatic to hear that people want to collaborate in the next Startup Weekend Edu in Madrid and also in other places of Spain. But there are still other ways to get involved, keep this community engaged, and open it up to new folks. Edupreneurs Madrid is a very active and growing group of education innovators where we have bootcamps, meetings and discussions about the 21st century education (you can read more about it here).

Competis, el equipo ganador del SW Edu de Madrid, será realidad en 2015

Startup Weekend Education Madrid
26 de Octubre, 2014


El proyecto educativo Competis fue el ganador absoluto (público y jurado) de la edición del certamen internacional Startup Weekend Education que se celebró en Madrid del 24 al 26 de octubre. Con la premisa “No Talk, All Action” se presentaron 18 propuestas empresariales en esta primera edición, resultando ganador el proyecto Competis, liderado por Mariona Borràs, que tiene como objetivo ayudar y motivar a los estudiantes a ser mejores en sus estudios a través de distintas competiciones on line.

En sólo 54 horas, Borràs junto con Luis Zarza, Carlos Helder y Santiago Ramos definieron un modelo de negocio en el que tanto estudiantes, como Universidades, y empresas en busca de nuevos talentos, podrán beneficiarse del proyecto. Además, fueron capaces de construir una demo y conseguir que los demás participantes del evento apostaran 1€ cada uno por su conocimiento sobre el emprendimiento, logrando crear una competición con premio económico para el ganador. Asimismo, el equipo también validó su modelo de negocio a través de la opinión de más de 100 estudiantes universitarios a quienes se contactó durante el sábado por la noche.

La visión internacional de Competis fue otro de los elementos destacados por los miembros del jurado, teniendo en cuenta el impacto positivo y la oportunidad de negocio que representa este proyecto educativo a escala mundial.

Según los miembros del equipo, “SW Education representa el punto de partida de un ambicioso proyecto empresarial que será una realidad a lo largo del primer semestre de 2015”.


Un buen taller sobre el Business Model Canvas para educadores

El pasado jueves organizamos un taller sobre el uso del Business Model Canvas para modelos de negocio en el mundo de la educación. Se hizo como parte de la actividad de Edupreneurs Madrid, un grupo cada vez más numeroso de personas interesadas por innovar en la educación y emprender el camino hacia la educación del siglo XXI. (Nota: emprender en este contexto no supone necesariamente poner en marcha empresas, sino acometer proyectos no exentos de dificultades).

El espacio y la cálida acogida corrieron a cargo de la gente de La Nave Nodriza (mil gracias, Isabel) y para hacer el netwoking final más ameno, la gente de KLAP aportó un piscolabis más que bienvenido después de 2 horas intensas.

Israel Gutiérrez ejerció de maestro de ceremonias, explicó en qué consiste el “famoso” Business Model Canvas e hizo trabajar a los asistentes en una modelización de negocio usando la universidad clásica como ejemplo. Puede sonar un poco extraño pero sí, la universidad también se puede analizar desde esta perspectiva. Fijaos en la foto y veréis el interés con el que se abordó la tarea 🙂

la foto 3

Después de imaginar el modelo “tradicional” de negocio de las universidades, Israel invitó a los participantes a innovar y proponer soluciones que ayudaran a las universidades a adaptarse mejor a las necesidades actuales. Ideas no faltaron:

 la foto 5

Para terminar la sesión, Tomás Martínez, fundador de KLAP, compartió sus motivaciones y experiencia como emprendedor y explicó cuáles, desde su experiencia, son los principales retos a los que se enfrenta un proyecto en el ámbito educativo.

Muchas gracias a las 38 personas que partiparon activamente en el taller. Su valoración ha sido buena, lo que nos anima a seguir organizando este tipo de actividades que, seguro, irán a mejor con la colaboración de un grupo cada vez más motivado.

Nuestro siguiente evento es el Startup Weekend Educación de finales de Octubre, al que os animamos a participar. ¡Esperamos veros pronto!

Tu oportunidad para contribuir a la mejora de la educación


Startup Weekend Educación, Madrid
24 al 26 de Octubre de 2014

Convirtamos en en acción ideas sobre la mejora de la educación

SWEDU Madrid lo organizan personas vinculadas al mundo de la educación, la tecnología y el emprendimiento. El objetivo es identificar y proponer soluciones a los retos de la educación de hoy en día.

El evento irá más allá de un Startup Weekend tradicional, tratando de crear puentes entre el espíritu emprendedor “tradicional” y necesidades fundamentadas en la educación. Se desarrollará durante un intenso fin de semana y será una experiencia útil para que los participantes evalúen si sus ideas de negocio son viables, y llevarlas a cabo hasta su máximo potencial.

Un evento de 54 horas en el que tendrás la oportunidad de trabajar con personas de distintos perfiles (principalmente desarrolladores de software, diseñadores gráficos y personas con interés en los negocios), se reúnen en equipos alrededor de una idea para convertirla en realidad y crear una empresa.

¡No te pierdas esta experiencia inolvidable!

Si tienes una idea sobre cómo mejorar la educación en cualquiera de sus aspectos, crees que puede ser un negocio y quieres llevarla a cabo… o simplemente quieres participar en algo grande, aprender y hacer networking… ¡este es tu lugar!


¿Cómo funciona?

Empezando el viernes con el turno de “micro abierto”, los asistentes están invitados a poner presentar sus mejores ideas… en un intenso minuto y seducir a otros participantes a unirse a su equipo. Tras escuchar todas las ideas se realiza una votación entre los participantes para elegir las ideas más populares, y las personas que hayan presentado estas ideas tendrán la responsabilidad de formar un equipo con otros participantes dependiendo de las necesidades de su idea.

Durante el sábado y el domingo, los equipos diseñan y dan forma a su startup con la ayuda de mentores y facilitadores hasta desarrollar finalmente el plan de negocio.

El domingo por la tarde los equipos presentan sus prototipos ante un panel de jueces, en un pitch de 5 minutos, que les acabaran de enriquecer sus ideas y además elegirán al ganador del evento.

Lo más importante, no necesitas traer una idea. Puedes unirte al equipo que encuentres más atractivo para trabajar en ese proyecto.

¿Quiénes pueden participar?

Estos eventos están especialmente enfocados a interesados en recibir feedback y sugerencias acerca de su idea, en buscar un co-fundador o simplemente para aprender una nueva habilidad. Pero esto no cierra las puertas a quienes quieran probar las aguas empresariales para ser emprendedores o intraemprendedores. Los Startup Weekend son “aguas internacionales” libres de riesgo: sumérgete en el emocionante mundo de los startups. De forma específica esperamos que participen:

  • Estudiantes universitarios interesados en el hacking,el UX/UI design, emprender o mejorar la educación y que quieran colaborar en el desarrollo de soluciones únicas.
  • Profesores con ganas de compartir su visión y experiencia !Son esenciales para el éxito de un SWEDU!
  • Comunidad educativa: Gestores de centros educativos, personas de entidades sin ánimo de lucro vinculadas a la educación, profesionales trabajando en el desarrollo de servicios o manteriales educativos.
  • Desarrolladores: De aplicaciones móviles (IOS, IOS SDK, Android), programadores (JAVA, Objective C, CSS3, etc.) y “Web developers” (front end and back end)
  • Diseñadores: UX/UI designers (Adobe Suite Applications, Axure, iRise, Omnigraffle, etc.)
  • Emprendedores y personas del mundo de las empresas: Innovators, Thinkers, Business Strategists, Marketers, Finance Gurus, Project Managers, Philanthropists y demás personas interesadas en contribuir a la modelización de los proyectos que surjan.

Página oficial del evento