Two judges have confirmed their participation in SWEDU Rochester! Let me introduce you to Edward and Max from Kaizena.
Maxwell Brodie: I walk the fine line between the way things are and the way things should be, and use technology to scalably bridge the gap. Few gaps are greater than between the personalized experiences we enjoy as consumers and the prescribed experiences offered by the traditional school model; no gap has consumed a larger part of my life. Two years ago, I set out to bridge this gap with Kaizena (ImagineK12 W13). Our platform enables teachers to quickly provide differentiated feedback on student work, and is used by thousands of educators in over sixty countries. I have previously built my bridges in enterprise SaaS and wireless telecommunications, became one of Canada’s “Next 36” entrepreneurs, and am a licensed pyrotechnician.
Edward Sun: I started telling computers what to do in grade two, and the highlight of my middle school freelance career was remotely auditing a hospital’s patient database.They never knew. I wrote mobile apps at PwC when a smartphone was a BlackBerry and Chrome accessibility tools at Google. After founding an enterprise SaaS startup and becoming one of Canada’s “Next 36” entrepreneurs, I founded Kaizena (ImagineK12 W13) to personalize the learning experience for every student. Our platform enables teachers to quickly provide differentiated feedback on student work, and is used by thousands of educators in over sixty countries. I’m also an avid runner, swimmer, and proud foodie.
Have you ever had an idea for improving education? Here’s your opportunity…
Join us at SWEDU Rochester, November 21-23, 2014 for the opportunity to transform your education ideas into action in 54 hours. You will be able to connect to people with complementary skills & the passion to build an education product in one weekend. Design for learning, conduct user tests, receive coaching from experienced education designers & industry professionals and win prizes that will help take your idea to the next level!
How does it work?
Friday night: 60-second pitches that result in the formation of small teams around the best, most viable education concepts. Educators validate ideas, then all attendees vote. We hope you’ll pitch, but definitely not required!
Saturday and Sunday: Work days! Teams focus on user research, customer development, validating their ideas and building prototypes with the help of experienced coaches from the education and entrepreneurial world. You’re welcome to stay and work as long as the venue will allow!
Sunday evening: Teams demo their education products and receive valuable feedback from a panel of expert judges. Winning teams take home a grab bag of great tools to help launch their company!
Here are some examples of startups that have come out of Startup Weekend EDU:
- Qeyno – A career exploration game that helps inform students about possible STEM career options & offers guidance on how to achieve them.
- Vidcode – A video-coding app designed with girls in mind that is not only self-expressive, but paired with a hobby girls love – creating and sharing videos.
- Kidfit Academy– A nonprofit running interactive physical & health education curriculum that empowers students to take control of their health & wellness with fun technology.
Here’s some of the things you get from attending
- Delicious & healthy breakfast, lunch and dinner for the whole weekend
- Free tickets for ISTE Annual Conference in Philadelphia from June 28 – July 1
- A free .co domain name
- $500 of credit on Google App Engine
- $100 of AWS credit for hosting
- Awesome coaching by education startup industry leaders
- A network of new educator, developer, designer & entrepreneur friends that are also excited about improving education
- Plus other prizes – so check out the website!
All of the pitches on Friday and companies demoed on Sunday will be educator approved and designed to solve problems in the education space, broadly defined (not restricted to K-12 or other “formal” education).
We hope you join us!
Forming teams is an organic process. You can join any team that you want to join. If you like someone’s idea, talk to them and see how you can help the team.
Some ideas will attract more people to it. So the way you pitch your idea is important (https://blog.up.co/2014/08/31/pitching-idea-startup-weekend/). Some ideas will find it harder to build teams. You may have to go out and talk to people individually to get them to join your team. You have to sell people on your idea and tell them why they should be helping you with your idea. This part of the evening is most chaotic and it is designed to be this way. Its going to be a tough process to recruit people to join your team. So push on through and build your team.
We found a correlation between successful pitches and team building: the better the pitch, the easier to build the team.
All teams must have a minimum of 2 people and at most 8 people.
What if I am unable to build a team or my idea wasn’t picked.
This is a natural occurrence. Some ideas will not be able to put together a team before the night is over. It happens. The WORST thing to do is to just leave and not return on Saturday. Please dont do that. You came all the way to Startup Weekend to learn about building startups and to challenge yourself. If you leave now, you will miss out on the learning you can do over the weekend. And worst of all, you will miss out on building new friendships with all the people around you.
So if your idea wasn’t wasn’t picked or you are unable to to build a team, find a team/idea that you like and join it. You will learn so much that weekend so you can apply it to your own idea after the weekend is over.
Cool, I got a team! Now what?
The clock is ticking away! Get to work! Get to know your team. Exchange contact information with each other. Start to discuss your various backgrounds and expertise. Asses what each other can do and get yourself ready to hit the ground running on Saturday morning.
Each person will get 60 seconds to pitch their idea to the audience. Only 10-15 ideas will be selected to move into the weekend. Pitching an idea is not an easy task. It takes practice to sell your idea & vision in 60 seconds.
As a reminder, you can’t pitch your existing business/app. Startup Weekend is designed to be the most effective platform for growing new businesses from the ground up over the course of a weekend. A key facet of the weekend and a central value for participants is the spirit of complete collaboration, buy-in and ownership. We’ve found that having existing businesses in the mix undermines this spirit, in addition to creating an imbalance between those ideas that are truly ground-level.
If you have an idea and you have been doing some customer research, researching on the internet, designed some wireframes, talked to businesses to see if there is any demand, then great! Thats fine. We expect you folks to do your own due diligence before hand. As long as you havent launched, have customers or an MVP of the app.
In 60 seconds you need to:
5-10s Who are you?
10-20s What’s the problem? Use this time to set up the story. How did you discover this problem? How can we (the audience) relate to it? How many people are affected by this problem? Build that connection to the audience to capture their attention.
10-20s What’s your solution? Mobile? Web? Something physical?
5-10s Who do you need? Developers? Designers? Product folks?
Take the time and practice your pitch. Practice in front of your friends and see if you can convince them to vote for you.
(This blog post was co-written by Ingrid Spielman, a Startup Weekend NYC volunteer.)
This weekend, New York City hosted its first Startup Weekend Social Impact Edition. The event started with a bang as Andrew Young, a Startup Weekend facilitator, explained the rules of the 54-hour challenge. The competition criteria included not only the traditional judging categories (i.e. business model, customer validation, design, and execution), but also a fifth category that weighs how much an idea will make a positive impact on society.
While only one team will walk away from the event as the overall winner, the hope is that everyone leaves with a better understanding of what it takes to launch sustainable companies in the unique space known as “Social Impact.”
Three speakers from local, social impact companies kicked things off to inspire attendees, demonstrate the market opportunity, and provide actionable advice for entrepreneurs who are new to the social good space. Joy Hung, from charity: water, introduced “Pipeline” as an example of how technology is improving an existing social sector. Andy DiSimone, of Startup Health, highlighted the enormous market opportunity that exists for healthcare and wellness companies. Lastly, Jessica Feingold, from Kiva Zip, provided practical examples on how microfinancing can jumpstart an idea.
The takeaway from the speakers was clear: there is ample opportunity for disruption and it is easier than ever to start a business and gain access to capital. On Friday night, the attendees, however, seemed to lack a clear consensus on how similar or dissimilar social entrepreneurship is compared to launching any other type of startup idea.
Some attendees viewed social impact as a clearly differentiated business category. Hope Hou described a social enterprise as one that seeks not only to maximize profit but also to create a large outreach effect. Jed, team leader of Financial Fun Factor, said that it is about lasting presence: someone who does the job for profit versus someone who seeks to leave something behind. Eric, an attendee who pitched an idea called Voluntinder, said that “social impact is more about picking a social problem and solving it. It is not necessarily about making money. It’s about figuring a way to do things better for everyone.”
For others, starting a social impact company is similar to launching any other type of business. Tamara from team Voice Whisperer explained: “People have a grand idea of what a social impact company needs to be and it scares them away. It’s about helping the people around you. It doesn’t need to be a far and distant problem, you could be helping someone living next door or working in the next block. ” Paul, who pitched Foodie Scanner (later changed to Check my Label), described social impact as “Having some positive benefit to whomever it is you are targeting,” and explained how many for-profit forms have social impact as well (e.g. AirBnB).
By Sunday night, the event culminated in 14 final team pitches that included ideas on connecting people (e.g. Tech Boomerang, Project without Borders, Sideskillz, Care Go Go), educating people (e.g. Spare Change, Foodie Scanner, Questionator), and empowering people (e.g. CityHero, Voice Whisperer, Pocket Activist, Fitness on Demand, Fair Agent).
The judging panel featured Daniel Gulati from Comcast Ventures, Robert Lee from charity: water, Natalia Oberti Noguera from Pipeline Fellowship, Jesse Levin from Brooklyn Boulders, and Carolina Huaranca from Girls Who Code.
Each team may have pitched a different way to make a difference in the world but the judges’ feedback was consistent: social entrepreneurship is a sustainable and desirable investment opportunity. Levin said that Artcycle Labs is an “amazing arbitrage opportunity. I can think of a million revenue models.” Huaranca lended her own experience to give helpful feedback on finding available financing options. Her advice to Voice Whisperer? “Go straight to district sales. The majority of funding is in special education and professional development for teachers.”
At the end of the night, the winning team was Voice Whisperer, a startup focused on creating a personalized audio book experience for autistic kids. Second place went to Artcycle Labs, a co-working concept that repurposes raw materials. Questionator, a Quora-like forum for kids, came in third. Additionally, TechBoomerang was given honorable mention for the team’s idea on teaching new technologies to the aging demographic. The winners received bright pink gifts from Lyft, Agua Enervia drinks, and valuable prizes from PurposeFuel, one of the event sponsors.
What did the winning teams all have in common? The team members brought their firsthand experiences to help validate and identify the problem they were trying to solve. Oberti Noguera said, “I love first-user founders because they are actually the ones experiencing the pain in the market. They are coming at it with the true sense of what the issues are.”
There is much to learn about the Social Impact space. However, the amount of passion shown by all of the speakers, attendees, volunteers, mentors, and judges who dedicated their time and expertise to deepen the conversation about social entrepreneurship is proof that there is no better time to launch ideas that will make the world a better place in an economically sustainable, and even profitable, way. In closing, Oberti Noguera shared a quote by Vanessa Hurst, CEO and founder of Codemontage, that was the perfect ending to weekend: “Shouldn’t doing good be the only way to make a profit?”
*Appendix: List of Sunday night team pitches at Startup Weekend NYC Social Impact (July 27)
Spare Change: Telling the stories of the homeless
Fair Agent: Simplify the process of apartment seekers who are working with brokers
Voice Whisperer: Personalized audiobooks for autistic kids.
Fitness on Demand: Access to fitness trainers and routines
Projects Without Borders: Matching mentors and mentees based upon specific projects and goals
Pocket Activist: Enabling online news consumers to become informed activists
Questionator: Curated content for kids by kids
ArtCycle Labs: Co-working space that repurposes raw and creative materials
Check My Label: Food scanning so that people know exactly what is in the food that you’re buying (ex: gluten, sugar, and cholesterol)
Sideskillz: Connecting college students to businesses for professional projects
Happy Heart Kid: A curated, Sesame Street meets Montessori Education activity kit
Care Go-Go: Sympathy gifting service and resource hub
CityHero: A gamified way to report problems to your local government
Tech boomerang: Helping baby boomers learn how to use technology
(this blog post was authored by Ingrid Spielman, a Startup Weekend NYC volunteer)
New York City will host its first Social Impact Edition on July 25-27. In anticipation for this event, a Startup Weekend NYC Social Impact Panel was held on June 26 at Google’s Chelsea Market location. The panel was moderated by Cyndi Knapic from the Startup Weekend NYC organizing team and featured four speakers including Vincent Polidoro from PublicStuff , Divya Kapasi from GoodList, Ryan Gist from BioLite, and Emma Schain from DonorsChoose.org.
During the panel, Cyndi and the audience asked some great questions. The discussion boiled down to three main topics: monetization, the social impact mission, and building a startup.
Here is a summary of some take home messages from the panel:
Money is always a big question for startups, especially those with the mission of social good – whether it is a question of obtaining funding, designating the company as a for-profit or non-profit, or deciding whether the final product should be distributed for free.
1. Making money validates your startup. Vincent Polidoro, CTO at PublicStuff – a company that helps citizens bring immediate awareness to local government of problems in their community, said that charging money for their app helped to get local governments in over 100 cities to put in the effort to learn to use the product.
2. Divya Kapasi from GoodList added that raising money is helpful for product traction. GoodList is a database of socially responsible companies, curated and maintained by Divya.
3. Making money allows for company growth, which in turn helps companies to address larger and substantial world problems. Ryan Gist from BioLite, a company that brings controlled cooking flames to places off the grid or with intermittent electricity, shared that the revenue that comes from selling their camping products helps fund and subsidize distribution of their products to emerging regions. As such, for-profit model can be viewed as a healthy, sustainable option that allows for scalability, growth, and continuous social impact.
4. Emma Schlain from DonorsChoose, a non-profit that connects public school teachers to donors interested in funding school supplies or projects, said that the company is is self-sustaining (through 15% overhead charges) and are able to fulfill 74% of the requests teachers make to fund projects and supplies. DonorsChoose attracts employees who are willing to work for a cause rather than the bells and whistles that often come with for-profit companies.
The Social Impact Mission
The classic chicken or the egg – which comes first, innovation or identifying the problem? Does a company start with their social impact idea or do they develop a product and later realize that it has the potential to do social good?
1. In the case of BioLite, the problem started out as a “first world problem”. The founders tried solving their own camping problems and in doing so, simultaneously developed a tool that with the right kind of follow-up and distribution system, will help meet the energy needs of people across the globe. (Biolite builds self-sustaining wood burning stoves).
2. In order to not distort the company mission, it is important to remain selective about resources and carefully choose board members with values and ideals that align with the company mission so that it does not become diluted.
3. It is often difficult to find people with the same vision to build up a company. While there is no substitute to building solid relationships with other entrepreneurs in order to find the right people to build a startup that solves real world problems, networking with like-minded people is a great place to start looking for your next team member.
Building a Startup (Prototypes, Customer Validation, and Pitching)
1. Two things: start early, iterate quickly.
2. Don’t be afraid to put something together that isn’t perfect. Divya started her Goodlist site using Squarespace. PublicStuff started out using screenshots of maps and only later (after many requests) developed a mobile app for their company.
3. Customer validation is key! Learn from colleagues, competitors, and your consumer. Tools and services built by startups need to fit into your consumers’ lives. Biolite aimed to create a product that families in developing countries would find easy to use and similar in concept to the cooking tools that were already familiar to them.
4. Networking and timing! First-to-market doesn’t guarantee success. Successful startups require the correct environment, support, and network. Finding evangelists who really “get it” or early adaptors willing to try out the product isn’t easy. Finding people to work on a high impact project is also difficult. However, one strategy is to pitch hard to graduating students and ask them to give up a few months before they start corporate positions to help bring a startup to life. This is especially helpful for startups with lean budgets and a compelling social cause.
5. Don’t reinvent the wheel and partner with companies that are already successful. DonorsChoose has collaborated with larger companies like Starbucks to reach out to teachers. Biolite uses distribution networks that are already built-in and sales models that have already been validated in order to bring their product to third world locations.
6. Pitch compelling arguments. Vincent frames PublicStuff as crowd sourcing data collection. “The easier it is to find potholes, the easier it is to allocate resources.” Emma says that for teachers, word of mouth is really powerful. It is really old fashioned but it can be the best way to let teachers know about DonorsChoose.
In closing, Cyndi asked, “What are some examples of your favorite social impact companies that you would encourage people in the audience to take a look at?”
The discussion panel was a great success and a great way to network. Hope to see you at the Startup Weekend NYC Social Impact Edition.
Ingrid Spielman is a biophysics microbiologist at Brooklyn college who studies how bacteria move. In her spare time she is learning how to code and is training for an Ironman next year.