Why Marketing and Business Folks Should Attend Startup Weekend

There are three basic groups of people who attend Startup Weekend—Business, Design, and Development. Personally, we’re not really into labeling people, but when you only have 54 hours to build a company (or at least an MVP) it’s useful to know what skills are out there.

Startup Weekend Sacramento: No talk, all action

We invite everybody to attend Startup Weekend on November 11, 2016, but in this post, we’ll share a few of the main reasons Business people attend, and what they get out of the weekend.

Ready? Let’s go.

Have an idea? Build it into something

This is probably the most common draw for business people—you have the idea, but you need a landing page, a prototype, a logo—whatever. This is the perfect time to share your idea with others and see if they want to help build your idea. You might be surprised what others with a different skill set than your own can add to your idea.

Note: If you are a business person, marketer, or hustler that doesn’t have an idea to pitch, you can still make valuable contributions to the ideas of others; you don’t need to pitch an idea. Support your team through customer acquisition strategy, project management, business modeling, and more—it’s up to you!

Practice Lean Startup

One way to think about startup weekend is a crash course in practical Lean Startup methodology. A lot of you have probably read the book and heard examples, but here’s an opportunity to build something quickly, test it, evaluate the feedback, make adjustments, and launch.

The ability to “create a new product or service under conditions of extreme uncertainty” is an invaluable skill in the startup world. Without Lean Startup, you risk burning through money, energy and time creating a product that nobody wants. Startup Weekend is an opportunity to take the theory and apply it to something that you care about.

The judges will be evaluating teams based on how they respond to market feedback, so it’s crucial to get out of your head and test your concepts with real folks through interviews, Internet feedback/response, etc.

Networking with other entrepreneurs

There’s nothing quite like the vibe inside a fast-moving startup, and it’s hard to find in the real world. The people who attend Startup Weekend are driven, ambitious, clever people with a passion for entrepreneurship. You’re going to meet some truly amazing people.

Additionally, the judges and coaches are some established, respected veterans of the Sacramento startup scene—you never know who you’ll impress!

Did we mention that this takes place on the 28th floor of the Renaissance Tower, a.k.a. the Darth Vadar building? Look at this view!

Startup Weekend Sacramento - view
Photo via Jeff Bennett

You will literally be working all weekend inside the office of a venture capital firm—how many people can say that?

Work hard, move fast, break things

Startup Weekend is all action. In order to succeed, you might have to step outside your comfort zone, learn new skills, and take a swing at something. You might just discover a part of yourself that you didn’t know existed, or that you’ve never had the chance to express before.

We’re not going to lie to you; it’s hard work. This is anything but a relaxing weekend, but that’s part of the appeal! You will be amazed at the amount you can get done in a very short time.

So what do you think—can we count you in? Sign up here.








No Monkey Business, Startup Weekend Alum Activity Jungle Gets Traction In Sacramento

One year later, Sac State students’ company launched at Startup Weekend still has traction

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You don’t have to win at Startup Weekend to come away as a winner. Just ask Clarisse Baca and John Meidinger, founders of Activity Jungle. Last November at Innogrove, Elk Grove’s new coworking space, Clarisse and John pitched their final presentation to a crowded room. Their pitch? An online marketplace for Sacramento families to search, contact, write and read reviews of high quality, local children’s activities in a simple, convenient way, including a local network of activity providers they personally work with to bring parents the best activities.

Clarice pitching at Startup Weekend in Elk Grove last November
Clarice pitching at Startup Weekend in Elk Grove last November

Activity Jungle wouldn’t go on to win or even place in that Startup Weekend but based on feedback from parents in attendance at the final pitches they knew they had a solid idea and market. After Startup Weekend, Clarice and John continued developing their startup, bootstrapping using their own funds. Last Fall they applied for and were accepted into Hacker Lab’s Startup Hustle program, an eight week bootcamp designed help entrepreneurs launch a new startup.

Activity Jungle at the Startup Grind Summer Party at The Urban Hive
Activity Jungle at the Startup Grind Summer Party at The Urban Hive

In just a few short months since launching at Startup Weekend, Activity Jungle has gained respectable traction in the Sacramento startup community and enjoyed a modest degree of mainstream media coverage as well. Cathie Anderson of the Sacramento Bee reported on Activity Jungle recently in her article, ActivityJungle.org links Sacramento parents to activities for kids. They were also recently featured on Good Day Sacramento.

What’s next for Activity Jungle? You have a chance to find out directly from them this week. If you’d like to get a chance to hear them pitch live and talk with them, they’ll be one of two presentations at the inaugural 1 Million Cups Sacramento this Wednesday morning at 9:00am at Velocity Venture Capital’s offices on the 28th floor of the Renaissance Tower at 801 K. Street.

Do you want your own chance to test drive entrepreneurship? The next Startup Weekend Sacramento will take place November 11 – 13, also at Velocity Venture Capital’s offices on the 28th floor of the Renaissance Tower at 801 K. Street. Get your tickets now and take advantage of early bird pricing.








Save the Date: Startup Weekend Sacramento November 11 – 13

Entrepreneurship—take it for a spin

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Calling all Sacramento entrepreneurs! Startup Weekend is returning to Sacramento November 11 – 13. Startup Weekend Sacramento is your opportunity to test drive entrepreneurship risk-free. No need to worry about quitting your job or emptying your 401K. If you’ve ever wondered what it’s like to launch a business from just an idea, Startup Weekend is your chance to take the experience for a ride and see how it feels.

Do you have an idea you’d like to build out? Do you want to meet motivated, talented hustlers like yourself? Startup Weekend is the perfect circumstance to build a company—or at least as much as you can build in 54 hours!

Here are a few things you can ‘test drive’ during Startup Weekend:
1. The desire to become an entrepreneur—is it more than just a dream?
2. The idea—can you build it into a viable business?
3. The startup lifestyle—can you handle a high growth, low structured environment?

Nobody leaves a Startup Weekend empty handed, even if you don’t win. You’ll come away with new skills, new connections to motivated people like yourself, and perhaps, a startup business!

All Startup Weekend events follow the same basic model: pitch your startup idea and receive feedback from your peers. Teams organically form around the top ideas (as determined by popular vote) and then it’s a 54-hour frenzy of business model creation, coding, designing, and market validation. The weekend culminates with presentations in front of local entrepreneurial leaders with another opportunity for critical feedback. Startup Weekend is a global grassroots movement of active and empowered entrepreneurs of various skill sets who are learning the basics of founding startups and launching successful ventures.

Interested? Get your tickets, today!








Food to Fuel our Fledgling Founders

Startup Weekend Sacramento: Health Edition is this weekend! Participants can expect a full weekend of pitching, team-building, business model creation, designing, coding, and presentations. There’s a lot to do in a short span of 54 hours. To keep our participants fueled throughout the weekend our logistics team has lined up some great food vendors to bring in food throughout the weekend. Thanks to these fantastic businesses for helping to support Startup Weekend Sacramento by keeping our entrepreneurs fed and fueled through the weekend.

Food Jets – Dinner Friday evening

Insight Coffee – Coffee and rolls Saturday and Sunday mornings

Costco – pizza Saturday afternoon

Fats Catering – Dinner Saturday evening

Beach Hut Deli – Lunch Sunday

Hannibal’s – Dinner Sunday evening

For those already signed up, we’re looking forward to seeing you tomorrow evening. For those who haven’t yet signed up, there’s still time. Register for Startup Weekend Sacramento: Health Edition.

 








Sponsor Spotlight: Nivagen Pharmaceuticals

Startup Weekend Sacramento: Health Edition would not be possible without support and funding from our business community. Continuing our series of articles on our awesome sponsors today we’d like to shine the spotlight on Nivagen Pharmaceuticals.

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Nivagen Pharmaceuticals is engaged in the development, acquisition and sales of generic prescription drugs and OTC products for the North American market. Nivagen is focused in three areas of product development: development/co-development, acquisition/in-licensing, and providing sales and marketing services.

Thank you Nivagen Pharmaceuticals for supporting entrepreneurship in Sacramento!

Want to be part of the Sacramento startup community? Sign up for Startup Weekend Sacramento: Health Edition.








Sponsor Spotlight: UC Davis Child Family Institute for Innovation and Entrepreneurship

Startup Weekend Sacramento: Health Edition would not be possible without support and funding from our business community. Continuing our series of articles on our awesome sponsors today we’d like to shine the spotlight on the UC Davis Child Family Institute for Innovation and Entrepreneurship.

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The Child Family Institute for Innovation and Entrepreneurship integrates science and business for social benefit. They bring together researchers in science and engineering with faculty, MBA students, UC Davis undergraduates, experienced entrepreneurs, investors and corporate leaders to support technology transfer and commercialization activities.

Their programs help researchers and students build the networks, knowledge and tools to communicate the value of their work, explore commercialization strategies, connect with industry partners, and design research programs that address and align with practical applications.

Thank you UC Davis Child Family Institute for Innovation and Entrepreneurship for supporting entrepreneurship in Sacramento!

Want to be part of the Sacramento startup community? Sign up for Startup Weekend Sacramento: Health Edition.








Sponsor Spotlight: UC Davis Health System

Startup Weekend Sacramento: Health Edition would not be possible without support and funding from our business community. Continuing our series of articles on our awesome sponsors today we’d like to shine the spotlight on UC Davis Health System.

UC-Davis-Health-System

UC Davis Health System is improving lives and transforming health care by providing excellent patient care, conducting groundbreaking research, fostering innovative, interprofessional education, and creating dynamic, productive partnerships with the community.

The health system is a major driver of economic prosperity in Sacramento region and Northern California. According to a 2010 study,, it generates more than $3.4 billion in annual economic output and more than 20,000 jobs. For every employee or dollar of output directly supported by health system operations, the Northern California economy gains an additional 1.1 jobs or $1.10 of output, respectively.

As the region’s only academic health center, UC Davis Health System is focused on discovering and sharing knowledge and providing the highest quality of care. The health system is a hub of innovation that encompasses UC Davis Medical Center, UC Davis School of Medicine, The Betty Irene Moore School of Nursing at UC Davis and UC Davis Medical Group. Read more about these entities below.

Thank you UC Davis Health System for supporting entrepreneurship in Sacramento!

Want to be part of the Sacramento startup community? Sign up for Startup Weekend Sacramento: Health Edition.








Sponsor Spotlight: Startup Grind Sacramento

Startup Weekend Sacramento: Health Edition would not be possible without support and funding from our business community. Continuing our series of articles on our awesome sponsors today we’d like to shine the spotlight on Startup Grind Sacramento.

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Startup Grind is a global startup community designed to educate, inspire, and connect entrepreneurs. Startup Grind Sacramento hosts monthly startup events to teach, inspire, and connect entrepreneurs.

Thank you Startup Grind Sacramento for supporting entrepreneurship in Sacramento!

Want to be part of the Sacramento startup community? Sign up for Startup Weekend Sacramento: Health Edition.








Guest post from Councilmember Jay Schenirer: Just What the Doctor Ordered

Startup Weekend Sacramento: Health Edition would not be possible without the support and funding from our sponsors. Today we are hosting a guest post from Councilmember Jay Schenirer, District 5, Founder and Advisory Board Chair of WayUp Sacramento. MedZone, a sponsor of Startup Weekend Sacramento: Health Edition  and one of Councilmember Schenirer’s WayUp initiatives, has as a mission to increase economic prosperity through successful medtech innovation. Sounds like MedZone and  Startup Weekend Sacramento: Health Edition have a lot in common, lets find out!

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Startup Weekend – Health Edition is just what the doctor ordered for the capital region’s growing med and health sectors. As the future home to many startups just now starting, or not even yet conceived MedZone is excited to be a part of the first-ever Startup Weekend – Health Edition!

What is this MedZone, you ask yourself? How can I, and my company, become part of it? Is it an actual place?

Well, it is, and it isn’t – yet. MedZone will create a hub or a “center of gravity” for companies in the region’s med- and health-sectors – right along Stockton Boulevard in Sacramento. By locating in the MedZone, companies of all sizes will collectively create scale, visibility, and build the region’s first tightly-clustered entrepreneurial ecosystem–an ecosystem which will include companies of all sizes, from startup to growth stage;talent and workforce at all levels; and suppliers and providers from up and down the industry’s value chain, from regulatory advisors (FDA and others), to product design, to financing, to sales and distribution.

Why Stockton Boulevard? And why this part of town? There are two reasons – one perhaps more obvious than the other. More obviously, the Stockton Boulevard corridor is central to the delivery of health care in our region. It is just down the street from Sutter Health, two miles from Mercy General Hospital, less than 10 miles from three major Kaiser Permanente facilities and (most obviously) just across the street from the UC Davis Medical Center. Such extent of clinical care delivery and hospital/health system operations creates rich possibilities for med- and health-related companies. Imagine easily partnering with doctors and other clinicians to reality-test your company’s newest product in the context of how they actually deliver care. Imagine the ability to understand hospitals’ and health systems’ needs for all of the products and services they routinely require. Imagine running clinical trials at a local health system, so you can easily check in on status and progress. Imagine accessing existing lab space on a short-term or even as-needed basis. This will all be a reality for companies located “in the MedZone.”

But the perhaps-less-obvious reason for the chosen location is that MedZone will be about more than “just” the companies and their employees. MedZone will activate the community as a whole through workforce development and community development initiatives. MedZone will help to grow the future workforce in employers’ needed skill areas, and bring economic growth and new opportunities for the neighborhood where that growth will be happening – Sacramento’s Oak Park, a community rich in culture and pride, but historically underserved.

As part of my WayUp Sacramento initiative, MedZone operates in concert with similar efforts in education and urban agriculture – WayUp’s Oak Park Smart and Center for Urban Agriculture. Oak Park Smart enhances the educational environment in the neighborhood via collaboration between all public, private, and charter schools, helping to support educational pathways to a wide range of careers, including med- and health-related occupations. The Center for Urban Agriculture is a physical urban farm designed to promote entrepreneurship, sustainability, and health and wellness making healthy, fresh foods more available than they are now.

Startup Weekend – Health Edition supports all of WayUp Sacramento’s objectives – motivating entrepreneurship and launching new startups to drive economic growth; highlighting pathways to innovative careers; and creating a focus on overall health, via both nutrition and clinical care. So although it’s MedZone that’s identified, it’s all of WayUp Sacramento that’s happy to support the energy and success of Startup Weekend – Health Edition.

http://wayupsacramento.org

http://wayupsacramento.org/wayup-initiatives/medzone/

@JaySchenirer

@WayUpSac

facebook.com/wayupsacramento








Pitching Your Idea at Startup Weekend

Bring community entrepreneurs together to perfect their pitches and get feedback from peers and mentors

Get ready for Startup Weekend Sacramento: Health Edition! If you want to know what Startup Weekend is about or you are planning to pitch an idea come to this awesome workshop. You will get the basics on how to make your 1-minute pitch effective so other participants at Startup Weekend Sacramento: Health Edition will want to join your team. As an entrepreneur learning how to effectively pitch your idea to investors and customers is key for success, and what you learn during this workshop you can later apply in future pitches.

Monday, April 25, 2016
Event starts at 6:30 pm

The Urban Hive
1931 H Street
Sacramento, CA

Register Now