Meet the Marketing Mind of WOMENA- Dulce Lada!

Dulce Lada- The Debonair Woman in Black!

 

Dulce Lada is passionate about community building, fostering entrepreneurship, photography and a good cup of tea!

In one word, this woman is a ‘virtuoso’. She is our Co- Facilitator for the first ever Women Edition of  Techstars Global Startup Weekend Dubai. As the  Marketing Manager of  Womena, an investment and media platform focused on increasing diversity, female representation and equity,  which amplifies stories of ‘trailblazers’ like herself, and with the Womentum start-up accelerator of Womena , she is creating a niche in the Middle East and North Africa (MENA) entrepreneurship ecosystem.

Having facilitated, organized, mentored, and judged in several Startup Weekends in the past, this one is  her dream edition!  Amidst the frenzy of last-minute checks,  she still made it to have a chat with us and here’s sharing her insights. This one’s a MUST-READ!

Q1)  What is something startup enthusiasts with prior experience miss out during their preparation for pitches that you believe should be considered?

When pitching your idea, think about who your judges (or potential investors) are. Be prepared with a pitch that speaks their language. Don’t overwhelm them with buzzwords and jargon because you only have a few minutes to impress them. Practice. Practice.

Q2) What are some things that amateur candidates should know to gain an edge over experienced start-up applicants?

Every Startup Weekend event is unique, so even if you are new in the startup scene, you are on equal footing with others.

Be coach-able and ask for feedback. We have mentors coming over the weekend to help you validate, develop and test your startup idea. Don’t be afraid to pivot.

Q3)  What is your advice to all the women applicants who are not from the Business, Finance and Technology Sector,  but would love to experience this?

Just do it! Startup Weekend is not just for those who are in the business, finance and technology sectors; it is open to anyone who wants to solve a problem. Come and learn new things and be open to new opportunities.

Q4) Any myths about Start-up Competitions that you would like to bust?

“I don’t want to pitch my idea because someone might steal it.” I’ve heard this a lot from people who are new in the startup ecosystem. Little do they know that it’s not about the idea but it’s all about execution and Startup Weekend is an excellent place for you to validate those fresh ideas. 

Thanks so much, Dulce 🙂

TGSW Team loves your ever-radiant smile, altruistic spirit and joie de vivre!

 

Cheers to the Boss Ladies                                                                                                                                                                       

Techstars Global Startup Weekend Dubai-Women Edition                                                                                                                             

Media Team








The Hitchhiker’s Guide to the Startup Galaxy

 

 

Imagine walking into a room of 100 women , garbed in purple T-shirts which speak boldly, ‘#bossladies’, the chitter-chatter of creative ideas is sure to give you the heebie-jeebies. And by now, you probably have 15 tabs open that promise to give you tricks for How to make the most of  your Startup Weekend?’ ! We have Been There and Done That! So, Fear Not as we are bring to you a day-specific article  from the Techstars Startup Weekend Dubai Organisers themselves!

Reviewing DAY 1 and DAY 2(mid-day) guidelines, which is supposed to be the ‘break-the-ice’ moment.

1) Before you set out on a Headhunting Mission, Know YOURSELF!  Are you an Alpha-Leader or a Beta-Follower?

 

TypeAlpha:  You have a plan on how you will capitalize on time and people!  You have the panache to make people buy your story, the vision to turn thought to a proof-of-principle concept, have already  shelled out a few hours on  market trends and target audience, and above all, you have the charisma to direct the team, then go ahead, Ms.Alpha!

Type Beta: You have an idea, which is an epiphany at its best! You don’t know what social, economic or environmental problem it targets in depth, but you believe that once you find your ‘fit’, you can make their ideas outshine. You have the skillset so you can contribute, and you listen more, work hard  and speak less. Join the team who already has a plan  to which you think you can offer the most!

 2) Great Minds DON’T think alike!

Don’t just pair up with someone because you met them first! Network with people, understand their personalities, take cues from verbal and non-verbal gestures, and choose a member who is a ‘master of at least one of these skills’!

  • Number-crunching Devotee: can skim through stats like it’s a cakewalk, has the flair for data-interpretation , analysis and visualization. She is the biggest asset when working on your business model, profit maximization plans and is best at realistic estimates!
  • Designer(aka Front-end Developer): She has the skill for not just playing with graphics and colors ; but can  see through both the user’s and investor’s eyes. How does the user feel using the product? How easy is the GUI? With investors’ tired of seeing numbers , how can you  present data in creative ways? Tip: Don’t EVER waste a designer’s expertise for presentation design and basic infographics: DIY using Cava, Piktochart, Visme and Prezi!
  • Dauntless Speaker: with diplomacy and wit running in her genes, she can enrapture any audience with a story that speaks to emotions, she can think on her feet when judges ask tough questions. With that aura of confidence, she can make you believe anything!
  • Business Fanatic: Techstars, its powered by Google for ENTREPRENEURS, afterall ! You don’t want to be left behind, a finance or business or marketing background on a team is a mandate. No one understands investor jargon than she does. Enough said!
  • Techie(aka Back-end Developer): Sure, investors don’t care whether you begged, borrowed or stole the code. But the prototype needs to work! Speak limited tech jargon, existing technologies and services that everyone knows about , will be perfect!
  • The Critic: We bet you weren’t prepared for this one. With 54 hours to plan, implement, code and design, you will underestimate a critic’s power. Everyone thinks about the USP, well, someone needs to think of the loopholes. What are the technical, legislative and logistics constraints you need to compromise on? What future challenges does this pose? What are your alternative plans? Judges have an eye for flaws , and having someone who has ‘agreed to disagree’ can be a great way to prepare for questions and formulated answers.

3) Team Work Makes the Dream Work!

 

As one of the judges at University Edition pointed out, ‘Investors don’t always look for a ground-breaking product or service, many times, they invest in the people which make a great team to work with!’ Be compatible with each other. If you are the Alpha-type, then leave your ego and pride behind, if someone’s idea is more feasible, learn to compromise and work on it.

4) Carpe diem!

Take the opportunity to network with people, you are in a room full of big shots: Directors, CEOs and Tech Experts. Listen to their advice. Show your enthusiasm to know about their journey. Get to know what interests them in their industry, which is why ALWAYS read through their profiles.

But don’t just be ‘opportunistic’! Take  coffee breaks and have casual talk beyond ‘work’. You never know, you might be meeting someone who can be your personal life coach, career counsellor or a good friend. Make lasting relationships and beautiful memories!

5) Recharge your startup suitcase!

    You are going to embark on a 54-hour journey of creating something new , so be prepared. If you are planning to stay over, make sure you have comfy things: a cozy cabeu, a jacket, eye mask, toiletries, energy bars and definitely all your gadget accessories: power bank, pen drives, chargers and ear phones to avoid distractions!

    Phew! That was exhaustive.

    Head over to watch live interviews and  podcasts in the next sessions!

    Techstars Global Startup Weekend Dubai-Women Edition

    Media Team








    Thea C: The Boss Lady’s Story You Just CAN’T MISS!

    She has worked at the UN, a dream for many. She has spearheaded three start-ups, with TeachMeNow and GetBee being her greatest breakthroughs. An international speaker, the EXPO 2020 Global Innovator; this stalwart has way too many titles to her name. And guess what, she bagged success as a solo-preneur!

    With a strong background in International Relations, she kick-started  her career at EU. Little,  did she realise that discussing policies and solving politics, wasn’t helping her create the  impact, she wanted for the community. The spirit of ‘giving back’ sparked in her. So, without much thought, she started teaching Special Education Needs Students. And in the most unlikely pursuit, did she find her ‘Ahaa’ moment. And then she took the most daring decision, she quit the EU!

    Continue reading “Thea C: The Boss Lady’s Story You Just CAN’T MISS!”








    A final wrap up to SWUE 2018

    Blog Post Content








    3..2..1.. The countdown ends!

     

    Are you ready to Think Startup, Think Global and Think Purple?

    Every November, new waves of  entrepreneurship are felt in cities across the world at the same time, and DXB is all geared up to welcome the Wonder Women .  Over 100 trailblazers; coaches, mentors , participants  and volunteers have gathered at DTEC Silicon Oasis.  We are part of a Renaissance, albeit 21st century style. For those of you who couldn’t be here, stay tuned to this blog, our Facebook and Instagram Pages. Let’s celebrate the first- ever Women Edition in the Middle East of Techstars Global Startup Weekend!

    The energy is palpable. The networking has begun. The Ideas are brimming. As a warm-up, the facilitators, Aya Sadder and Dulce Lada took the audience by a storm with a word-association game, ‘Half-baked’, where participants randomly threw in words, formed teams and had to sell unbelievable ideas to have a good lough. Lovely warm-up! A fun practice at elevator pitches..

    Stay Tuned

    Cheers

    TGSW Media Team

     








    Frequently Asked Questions

    Who is Startup Weekend For?

    It doesn’t matter what you do or where you come from, Startup Weekend is designed as an inclusive event and program that brings all sorts of people together including…

    • aspiring & experienced entrepreneurs
    • developers and other tech-related professionals
    • designers of all types
    • non-technical talent (i.e. business, sales, finance, legal, etc.)
    • students from colleges, universities, and even high schools
    • professionals looking to switch careers or build new skills
    • passionate visionaries
      and many more!

    Your ticket includes:

    • Access to the full weekend-long event
    • Opportunity to pitch your idea on Thursday night @ Pitch Fire
    • Mentoring by all-stars from the startup community
    • Tasty meals all weekend
    • Collaboration with awesome professionals
    • All-star judges panel lead by startup leaders
    • A process for taking any idea from concept to creation in a matter of days, and
    • Over 75 awesome new friends!

    Do I need to come with an idea?

    If you have an idea for a startup, then great!  We hope you pitch for the weekend.  If you don’t have an idea, that’s quite all right!  Come and spend the weekend, listen to the ideas being pitched, and see if something strikes your interest!  The weekend is all about learning about the startup ideation process and from your peers.

    Why Should I Register?

    Learn Something New: Startup Weekends are all about learning through the act of creating. Don’t just listen to theory, build your own strategy and test it as you go.

    Networking: This isn’t just a happy-hour. Startup Weekend attracts the community’s best makers and do-ers.  And, we all know it’s not just about the idea – it’s about the team. Startup Weekend is hands down the best way to find someone you can actually work with.

    Mentoring:  Local leaders – business people, tech experts and entrepreneurs – participate in Startup Weekends as coaches and judges. You’ll get some one-on-one  and group time with local experts who can help you with your ideas.

    Learn A New Skill: Step outside of your comfort zone. With a whole weekend dedicated to letting your creative juices flow, Startup Weekends are perfect opportunities to work on a new platform, learn a new programming language, or just try something different.

    Launch a business: Over 36% of Startup Weekend startups are still going strong after 3 months. Roughly 80% of participants plan on continuing working with their team or startup after the weekend.
    Join the Startup Community: Join over 45,000 Startup Weekend alumni, all on a mission to change the world.

    I already have a business, is this event for me?  

    Yes! Startup Weekend if for everyone.  What you know is valuable and you’ll have the chance to share your skills and experiences with others who want to learn.

    I don’t have any ideas! 

    Technically, everyone has ideas.  What you probably mean is, I’m not sure if my idea is viable. This is the perfect opportunity to explore that idea. Not every idea is viable, but Startup Weekend will help you determine if your idea has legs…and if it doesn’t, that’s okay, you will join another team and help take someone else’s idea from prototype to pitch.

    Does my idea have to be an app or involve technology? 

    No, all ideas are welcome.  You might want to start a chain of coffee stores (remember, Starbucks was a startup, at some point), create a wedding business, develop a new gadget, or offer a service.  But, if you do have an app idea, that’s okay, we love those too.  The point is, you’re not limited to any specific area or type of idea.

    Is this event for experienced people only?

    No. We welcome all levels of experience. No matter what your background, you’ll learn a lot from your team, other participants, the coaches and judges!  Plus, we need experienced people to help build the teams and share lessons-learned.

    I’ve already participated in a Startup Weekend. 

    Great! You can participate in as many as you like!  Just because you’ve participated in the past doesn’t mean you shouldn’t participate again. Each weekend is unique because the ideas are different and there are so many different people to meet.








    How RAK Startup Weekend will blow your Mind

    The RAK Startup Weekend is not just another startup weekend by Techstars and RAK Incubation, its really a unique event with the support of multi-international Tech players and Local Business Community.

    The Startup Weekend in RAK will be a very rich event in terms of supporting your Idea to the maximum level with the help of experts in just 54 hours. Why? because speakers, mentors, and the jury are real industrial experts with proof tracking records.

    Ras Al Khaimah is speeding to build its  Entrepreneurship Unique Eco-System with cutting-edge solutions to enhance start-up culture and knowledge in the Emirate of Ras Al Khaimah. Several focused Startups initiative was designed to enable a powerful platform for entrepreneurs and startups, offering unique multiple advantages through its startup framework, specialized industrial centers, training and mentorship, access to investors and decision makers. 

    Startup Weekend in RAK will make a big difference for many people within our community, and it’s provided with the highest level of excellence. We ensure all details are simple, seamless and handled in a timely manner. 

    At RAK Startup Weekend you will have the opportunity to meet decision makers at Government and Semi Government Level who invests in Innovation and Technology. Learn and share with Educators, Academics, and Industrial Experts. Additionally, get the benefits of networking with Older Entrepreneurs who went through the 360 Learning Degree.

     

     

     








    10 reasons why you should attend

    Startup Weekend Ras Al Khaimah is an exciting event that all budding entrepreneurs should attend. We will be hosting the weekend from October 12-14, 2017. We are looking forward to having our top experts, designers and developers guide the participants this year to convert the best ideas to minimum viable products (mvp).

    Here are our TOP 10 reasons to come to Startup Weekend Ras Al Khaimah:

    Education: Startup Weekends are all about learning by doing, whether you’re learning a new skill or a new way of thinking.  Don’t just listen to theory, build your own strategy and test it as you go.

    Co-Founder Dating: The people who come to Startup Weekend are serious about learning how to build and launch startups.  Create relationships that last long past the weekend.

    Have fun: During the weekend working alongside awesome people who share your ideas. Startup Weekend is meant to be fun and entertaining so enjoy it.

    Solve local problems with your ideas: Do you think that one of your idea can change your town or have a positive impact in your group of people? Bring your idea notebook with you and start making a positive change in your local community.

    Build Your Network: Startup Weekend works hard to encourage high quality, driven entrepreneurs- like you!

    Learn New Skills: With a whole weekend dedicated to letting your creative juices flow, Startup Weekends are perfect opportunities to work on a new platform, learn a new programming language, or give marketing a try.  With nothing to lose there’s no reason not to step outside your comfort zone.

    Learn How to Launch a Business (and Actually Do It!): Startup Weekend is the epitome of Lean Startup Methodology.

    Mentorship: Local tech and startup leaders participate in Startup Weekends and give feedback to participants. Interact with the movers and shakers in your community.

    Get Access to Valuable Startup Resources: By participating in Startup Weekend you are given instant access to great products and tools. No one leaves Startup Weekend empty handed!

    Save Money: Startup Weekends are affordable. Your ticket includes seven meals, snacks, and all the coffee you can drink.

    Interested in joining or have any questions, check out our website – www.swrak.ae. Reach out to us by sending us an email to: rasalkhaimah@startupweekend.org.








    Startup Weekend Comes to UAE

    It’s confirmed. Startup Weekend is coming to the UAE again, this time in the beautiful exciting emirate of Ras Al Khaimah. Starting on the October 12th,  the RAK Incubation and Accelerator is going to open its doors to this exciting event.

    We’re expecting a great group of techies, designers, entrepreneurs, marketers, and students and looking forward to seeing some great new startups come out of this weekend.

    Tickets are on sale at an early-bird price. Student tickets are at 50% office (Ah!What it takes to be a student again). Just click on the Register button up above to get your tickets.

    Stay tuned for more information on Startup Weekend Ras Al Khaimah.








    12 Reasons Why You Should Attend Startup Weekend FashTech

    Startup Weekend Dubai FashTech 2016 kicks off this year with a lot of exciting updates. We will be hosting the weekend from October 13-15, 2016. We are looking forward to having our top experts, designers and developers guide the participants this year to create the best MVP’s of their wearables, design and technology products. Keep reading till the end, we have a little surprise prepared for you if you are interested in being the next big idea in wearables!

    Here are our TOP 12:

    1. Education: Startup Weekends are all about learning by doing, whether you’re learning a new skill or a new way of thinking.  Don’t just listen to theory, build your own strategy and test it as you go.

    2. Co-Founder Dating: The people who come to Startup Weekend are serious about learning how to build and launch startups.  Create relationships that last long past the weekend.

    3. Have fun: During the weekend working alongside awesome people who share your ideas. Startup Weekend is meant to be fun and entertaining so enjoy it.

    4. Solve local problems with your ideas. Do you think that one of your idea can change your town or have a positive impact in your group of people? Bring your idea notebook with you and start making a positive change in your local community.

    5. Build Your Network: Startup Weekend works hard to recruit high quality, driven entrepreneurs- like you!

    6. Learn New Skills: With a whole weekend dedicated to letting your creative juices flow, Startup Weekends are perfect opportunities to work on a new platform, learn a new programming language, or give marketing a try.  With nothing to lose there’s no reason not to step outside your comfort zone.

    7. Learn How to Launch a Business (and Actually Do It!): Startup Weekend is the epitome of Lean Startup Methodology.

    8. Mentorship: Local tech and startup leaders participate in Startup Weekends and give feedback to participants. Interact with the movers and shakers in your community.

    9. Get Access to Valuable Startup Resources: By participating in Startup Weekend you are given instant access to great products and tools. No one leaves Startup Weekend empty handed! Click here to learn more about some of the offers our Global Sponsors provide during the event.

    10. Save Money: Startup Weekends are affordable (typically $99, only $50 for students). Your ticket includes seven meals, snacks, and all the coffee you can drink.

    11. Wearables: It’s about bringing style, utility and the Internet of things (IoT) to the masses and its arguably the hottest market at the moment blending in 3D printing with web APIs, exciting mobile apps and sexy web portals incorporating the best in social media interactivity.

    12. Prizes: Winners get the chance to go to NEW YORK CITY ALL EXPENSES COVERED! We will be flying in the lucky winners of the competition to present their ideas to a panel of experts that will help them take their ideas to the NEXT LEVEL!

    Interested in joining or have any questions, check out our website. Reach out to us by sending us an email to: dubai@startupweekend.org.