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Screen Shot 2015-02-11 at 5.37.26 PMAnswer provided by: Jamie Newth, Co-Founder and CEO of Soul Capital – an impact investment non-profit organization that invests in social enterprises and social businesses in New Zealand and abroad.

Previous Employment: Independent innovation & strategy consultant (10 years), lecturer (strategy, entrepreneurship & innovation), PhD candidate (current).


For me, entrepreneurship isn’t just about risk and reward, opportunity windows, or sexy new brands. It’s about change. Sometimes that change is dramatic, sometimes it’s subtle.

Entrepreneurs can change entire markets, industries, and institutions. By definition, to be an entrepreneur is to create something new instead of perpetuating the old. It means to push against the status quo.

My strongest source of motivation is my vision for the future. For myself, my family, and my community. The change I will make in the world is what gets me out of bed. 

I can’t ignore the enduring problems our society faces despite economic growth, like poverty and environmental degradation. When I realised I could use entrepreneurship to achieve the change I wanted to see in the world, that was all the purpose I needed.  Social entrepreneurship is my gig!

I’ve helped start Soul Capital because of the role innovative enterprise can play in social and environmental change. In disrupting the financial systems that perpetuate wicked problems of poverty and inequality. My co-founders and I are building a collective of investors and entrepreneurs that will help to create a sustainable and inclusive economy.  This is an economy that provides a fair distribution of opportunities to all people and protects the intrinsic value of our natural world.

Having a clear purpose is vital in getting me through the long hours, intimidating investors, challenging clients, setbacks, and disappointments. I also receive energy from the people I work with. There’s nothing like being surrounded by people who believe in your vision to help get you through the scary, frustrating, tiresome stages of launching a new venture. 

Jamie can be found on: Linkedin, TwitterSoulCapital.org. 

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