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This is a guest post by Horia, co-founder and CEO of Swipe – the better way to present and share information to anyone, anywhere – live.


Going from a weekend-baked idea to a working product and a running company is not easy and it should be the biggest goal after going through a Startup Weekend. You’re working with people you’ve only just met, you most likely all have jobs, and quitting work is not always an option.

In the case of Swipe, we happened to start in the world’s most expensive city, Oslo Norway – which comes with its own set of challenges. This is how we bootstrapped our way through our first eight months, a journey that took us from the glitz and glam of being on Europe’s biggest stage in Amsterdam, to living in a barn in the Norwegian countryside, to the heart of European tech in London.


When you’re starting a company, there’s never one right way to do it. I remember reading the advice of successful entrepreneurs telling you to quit it all, go for it one hundred percent if you want to have a chance, others saying to take it slow, don’t quit your day job – be careful. In our case, we chose to take the careful route, working part-time to pay the basic bills, cut out some of life’s luxuries, and work hard as time permits.

The careful part lasted about six months, when we decided to go all in and focus our full-time attention on Swipe. We couldn’t really afford to live the city life with no income (especially in Oslo) so we had to get a bit creative.


We left urban life and retreated to the countryside in the South-East of Norway with a simple mission: launch. Besides being a beautiful place in the summer and giving us much needed inspiration, it also gave us a lot of limitations – which is good. We had an empty barn, a place to sleep, a grill to cook on, a couple of bikes, and a weekly ride from our wonderful hosts to Sweden to buy cheaper food.


Our new home was galled “Galtebo”, literally translated to “Pig’s Den,” a very fitting name as it turned out.


We invested the equivalent of $250 in plywood, electrical equipment, and lighting. The plywood became three awesome desks – one big sitting desk, one standing desk, and one pretty incredible coffee table. We borrowed some chairs and a couch, and in 3 days we had a fully functional office – coffee station and all included.


We had porridge for breakfast, ham and cheese for lunch, and barbecue for dinner. We invented about fifty types of potato dishes and we just might dare to challenge Jamie Oliver to a barbecue-off and stand a chance of winning. The main goal was to keep the costs down, and with about $150 per week we could feed three people and get the occasional celebratory beer or wine.


Being secluded from urban life had its upsides too – there were no other people to hang out with and you waste no time commuting. We woke up, worked, played ping pong, worked, played football, worked, cooked, played some more ping pong, had some beers, slept, repeat. A free life, with just ourselves to account to and lots of work to be done.


We did that for about two months, which were the most crucial two months for our startup. We achieved a lot of what we wanted, got to know each other a lot better, and understood where we’re going with our company. We relocated to London shortly after, but I’ll always miss Galtebo and the peace and quiet in the countryside. We managed to bootstrap on a very tight budget in the world’s most expensive country, most of it in its most expensive city. But we couldn’t have done it without the help of lots of great people, without our part-time jobs, and without the encouragement of the thousands that declared their interest in our beta.


If you’ve just finished a Startup Weekend or you’re just starting your own company anywhere in the world – just know that with the right timing and the right amount of passion, you can bootstrap and survive – even if you’re in the world’s most expensive country and you have virtually no savings. An office can be anything, a home can be anywhere, and your food can always taste good.

You may not know someone that owns a barn, but find the equivalent in your country or your city – find that place that lets you focus and get things done. Be around people that keep you inspired and want the best for you and bring your team together. Keep it on a tight budget and dare to get creative, you have more time than you think. Don’t give up and never let go of any momentum you might have.

Check out more photos from our countryside barn office: http://swipe.to/2498

Read more: From a failed pitch to launching on Europe’s biggest stage – The Swipe story 

Swipe lets you create slide decks from any kind of media, share a link to anyone and control the presentation from any device live. When you swipe, the slides change for everyone who is tuned in. It’s been called the first real threat to the projector, the first two-way presentation tool, and the future of interactive media that can change the way crowds interact with content. Swipe was born at Startup Weekend in Oslo.


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  • Lars Willner

    Thanks for sharing your amazing story!

  • protagonisten

    Great story, great product and great people.

    But that font is the least readable I’ve seen this week.

  • Inspiring, thanks! Getting out of the city certainly helps one clear their head, I can only imagine the focus staying out there would bring. Love the closing paragraph! Cheers!

  • Horia

    Thanks a lot guys, really really appreciate the comments, hope it helps you out!

    • It surely does. Might not be in a direct sense, us setting up a new startup in a barn, but it surely – as the last paragraph learns – teaches that there are many new ways to be found to go about doing your thing, whatever that may be. Tight budgets are hard, but where others might have given up, you surely did not 😉 Somehow, I suppose it must’ve been awesome just sticking to your dedication and building it – no distracting at all. Found that you don’t only make awesome stuff, but are also very friendly and – well, yes – kindly human 🙂

      • Horia

        Thanks Jelmer!