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Google spent nothing—Sergey Brin just opened up the free graphics app Gimp. Same with Coca-Cola—though John Pemberton’s bookkeeper drew the logo’s Spencerian script by hand. Nike famously gave just $35 to a design student. Which used to be an impressively thrifty figure, until Twitter picked up their ubiquitous bird for a mere $15 on iStockPhoto. (via Fastcodesign, read more)

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