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Networking is one of the most crucial skills for entrepreneurs at any stage. It’s also one of the hardest to master–especially for women. Building meaningful relationships will distinguish you in a sea of constantly networking entrepreneurs and business cards.

It is not enough to simply produce the best work: you have to be engaged in discussions where decisions are being made. Rachel Braun Scherl walks you through maintaining focus and approaching each conversation, not as an opening through which to push yourself or your product, but as an opportunity to develop a genuine relationship with someone.

Want more? Rachel’s entire 10-step lesson is available for free at Zana.io. Zana is the leading source of resources for entrepreneurs, from the experts who helped build the companies you love.

Sara Sonnen Sara Sonnen
Sara is the Email Marketing Manager at Techstars. Previously, Sara was the Email Marketing Manager at UPGlobal before Techstars acquired the company in 2015. Sara graduated with a Bachelors of Arts in Journalism and Business Administration from Washington State University.