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This article is written by Erik Torenberg, CEO of Rapt.fm


Rapt.fm itself was born from a freestyle. I didn’t know, nine months ago, at Startup Weekend Ann Arbor, that I would even pitch the concept, let alone pursue it full time in Detroit.

I had the idea for over a year, and thought it was good, but wasn’t sure others would agree. Well, Why Not, I thought, and grabbed the mic. Rapt.fm now hosts live video rap competitions and cyphers, where you can rap, watch, and vote for who you like best.



Today, after the competition accomplishments, after the national press, after all the excitement and learning and even though we have not yet launched — not even begun — the experience has convinced me that—

Sometimes, you just have to freestyle. Even when people are listening.


It’s the morning of the Quicken Family Reunion, where CEOs from around the country have flown in to connect, contemplate, and collaborate.

Stevie, a Rapt.fm team member, and I are in the bathroom, in adjacent stalls. He busts out the beatbox. I reply with some rhymes.

After about three minutes, we suddenly hear a voice from the other stall.

“Hey—Go do that on stage” A man says as though he owns the place. “I’m serious. That’s amazing.”

In the next stall over, hearing us freestyle and beatbox, is none other than Dan Gilbert, Chairman of Quicken Loans, who does, in fact, own the place.

“Holy shit it’s Dan Gilbert” I gasp, playing it cool.

Stevie takes over, assuring Gilbert that we can “make it”, and, by way of a rap, pitch rapt.fm.

The crowd loves the unplanned performance. Our previously empty pockets flood with business cards, potential partnership ideas, and advice for rapt.fm. This only further convinces me—

Sometimes, you just have to freestyle. You never know who’s listening.

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  • Alan Gómez

    I found a Fast pitch app ! quickly.advisorproject.com/1/