Written by Ivan Serrano, Tech Writer and Photographer, San Francisco
It wasn’t too long ago when people depended solely on landlines and snail mail to communicate. However, over the last decade smartphones have drastically changed the way people communicate and make purchases.
According to the infographic below, the number of smartphones will soon outnumber people. In fact, by 2015 more than half of the world’s mobile phone users will own a smartphone. As you can tell, smartphones are quickly taking over as the most popular tool for communication.
Not only have smartphones made it easier to communicate, but people are now using them to locate retail locations and perform their banking. Let’s take a closer look at how the smartphone revolution has impacted consumers and businesses.
Who uses smartphones?
There’s no doubt that Millennials and Generation X are the most avid smartphone users. According to the infographic, 81 percent 18 to 29 years old are likely to own a smartphone and 68 percent of 30 to 40 year olds are likely to own a smartphone.
How are smartphones used?
People use smartphones for a variety of reasons. More than 60 percent of smartphone users have downloaded an app and 50 percent have used their smartphone to find a retail location. Clearly, this presents a number of marketing opportunities for businesses looking to expand their mobile strategies.
Why should businesses care?
Businesses need to be aware of the smartphone revolution because it’s changing the way people discover brands. In fact, 75 percent of mobile device users are more likely to take action after seeing a location-specific advertising message. Not only that, but last year nearly a third of companies also implemented location-based marketing.
If you’re thinking about updating your current marketing strategy, it’d be a good idea to consider these smartphone trends. To learn how your business can adapt to the smartphone revolution, check out the infographic below: