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This post originally appeared on blog.startupdigest.com.

The following is a guest post by Market Inspector, a B2B digital marketplace that offers the opportunity to compare quotes and offers from quality suppliers. You can follow their blog here.

Colors play a major role in how customers perceive and connect with a brand. They influence the purchase decision of a customer. Marketers understand the psychology of color before designing their brand or logo. Brand is a word that communicates the idea of a company, its products and offerings. An image is perceived much faster than a lot of words. This is where color and design of the brand plays a huge role.

Companies use their brand to send a message to their target market. For example, red and yellow are two colors that are known to stimulate appetite, and you can see many fast food brands using these colors to attract consumers.

On the other hand, blue is known to curb hunger, and is not used in many fast food brands. Blue is a color that builds a sense of trust. The major social media companies like Facebook, Twitter, and LinkedIn all use blue as their brand color.

The infographic, made by Market Inspector, has taken six colors and analyzed them based on their characteristics. It gives examples of different brands that use these colors and what they mean. The role of color is one of the most intriguing aspects of branding and marketing.

The Role of Color in Branding

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