5 hand-picked articles from across the Startup Digest Reading Lists. Sign up to receive great weekly content on various topics from our expert curators.
1. Designing The New Customer Experience: What Happens After Checkout?
By Tommy Walker – Shopify
Digest: Retail Tech & Ecommerce
Curator: Kyle Kelly
Paying attention to all the little details that happen immediately after a person buys is what’s known as the first-run customer experience. Read More
More from this reading list: http://us1.campaign-archive1.com/?u=92be899ef5a892c60b4a6cd97&id=cbda5c8786
2. What Is Ray Kurzweil Up To At Google? Writing Your Emails
By Tom Simonite – Wired
Digest: Artificial Intelligence
Curators: Aashay Mody, Bjorn Larsen
Ray Kurzweil, known for popularizing the idea of the singularity, leads a team of about 35 people at Google whose code helps you write emails. His group powers Smart Reply, the feature on the Gmail mobile app that offers three suggested email replies for you to select with a tap. This is just the first visible part of the group’s main project: a system for understanding the meaning of language. Codenamed Kona, the effort is aiming for nothing less than creating software as linguistically fluent as you or me. Read More
More from this reading list: http://mailchi.mp/3b4603479568/8ynel63xpe
3. Tesla Shows How Traditional Business Metrics Are Outdated
By Eddie Yoon – Harvard Business Review
Digest: Corporate Innovation
Curators: Carie Davis, Jose Iglesias
Classic metrics like market penetration and market share, which many leaders are measured on, are the very things causing us to miss market opportunities and threats. Someone like Musk is a category creator — someone who doesn’t rely on incremental innovation but instead changes the rules of the road entirely by creating a new category. In that landscape, our established modes of measurement just don’t work. Read More
More from this reading list: http://mailchi.mp/startupdigest/startup-digest-corporate-innovation-agility-shifters-august-11th
4. 30+ Case Studies that will Teach You How to Build Online Community for Your Business
Curator: Shuonan Chen
Building a thriving community takes a lot of inspiration and creativity. But sometimes it’s hard to find new ideas through your community structure. This is true whether you’re considering adding badges or launching a community member contest. We often just need an outsider’s perspective to ensure we’re on the right track. Read More
More from this reading list: http://mailchi.mp/7ddd3e6fb8a0/9dh6e3xlpq
5. Uber Adds In-App Messaging Between Riders and Drivers
By Darrell Etherington – TechCrunch
Curator: Edith Yeung
Drivers wanted more visibility into whether or not their messages were actually being received and read by either party. That’s something they could easily offer in-app, to add clarity to the flow of text communication and reassure both parties involved. Read More
More from this reading list: http://mailchi.mp/c9400171248b/znyxr5wxhy
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