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#entrepreneurfail New Product Development

Is it feasible? Is it visionary? Can it be both?

In creating a new product, a founder has to grapple with the challenge: make something that no one has ever seen, or make something familiar into something better.  The best new products balance the possible and the impossible.

Some decisions that founders must make when creating a new product:

  • Identify the customer pain point and opportunity
  • Validate the idea with customers and strategy
  • Identify how the product will be built
  • Test and build the new product
  • Launch

It doesn’t matter if the entrepreneur is creating something brand new or improving upon something old, the update has to be enough to move customers from what they are currently doing. Many experts say adoption of new product requires it to be 10x better than the status quo.

Did you launch a new product? Was it both feasible yet visionary?

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