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This post by Michaela Brown (@michaela_brown), co-organizer of Startup Weekend Education Mountain View

“We have only one of the two crucial components of entrepreneurship. We have computers but no coffee,” a group of 12-year-olds told keynote speaker Andrew Sutherland, founder of Quizlet, at the first Startup Weekend for middle school students.

Okay, okay. We’ll take ownership of that oversight. Good on the iPads and Chromebooks for all, but next time enough coffee for 60 tweens for a full weekend. Noted.

In our defense, it was the first Startup Weekend Education for student entrepreneurs ages 11-13, the youngest age group in Startup Weekend history. Another ‘first’ was Startup Weekend’s appearance in Mountain View, California.

Not only do these Mountain View students have the developmental advantage of easy access to the most innovative businesses and resources, but many are children of parents who work for such companies. From an early age they are exposed to the latest technology and words like ‘Java’, ‘HTML’ and ‘CSS’.


Chris Chiang, lead organizer of the event, is a middle school history teacher, technologist and a school board trustee for the Mountain View Whisman School District. Last week he explained in an interview why middle school students need to be the center of Startup Weekend Education. He anticipated the experience being equally beneficial for the kids and adult helpers. He was right on target.

“It was a learning opportunity for all of us,” said Chloe Wood, former SWEDU participant in Oakland and mentor of the winning team, Notebook Check. “Startup Weekend facilitated the learning process for the kids, but we were learning from them too. They have so much conviction about their ideas and zero inhibitions. As adults grow older, we lose that. We lose it and then train ourselves to gain it back. Watching them dive in effortlessly is inspiring.”

Inspiring and infectious. We had a long and impressive list of mentors and coaches with edtech and education backgrounds who wanted ‘in’ on the inspiration and action. Saturday morning we asked the mentors to pick one startup team and stick with them for the weekend. Mentors chose their teams according to matched interests and areas of expertise.

The coaches arrived at set times on Saturday and Sunday to run one-hour workshops for business planning, coding and design. Some coaches rotated to each startup team to share their message and give students the opportunity to ask questions.

Parents were invited to hang out, but if they wanted to be more involved we asked them to either become a coach to all students or become a mentor to a team other than his/her son/daughter.

Saturday afternoon a student’s mother dropped by to watch for a couple hours. After she and I had been talking for a few minutes in the gym she said it smelled too heavily of Doritos, so we stepped outside to continue the conversation.

We sat down on a bench between the Crittenden Middle School gym and the library, where three of the teams were working. Co-facilitator Jessica Falkenthal exited the library, looking down at the ground as if in deep thought as she walked across the blacktop. She had a big grin on her face.

This was Jessica’s 17th Startup Weekend.

“I am just so happy to be here. These kids…everything is effortless. ‘You just coded that?’ (mimics a sassy/bored) ‘Yeah.’ And the quality of their work is even better than some adults’.”

The mother, Premika Ratuam, spoke up: “My son, I’ve never seen him so focused and organized. I can’t believe he is organizing a group. This morning he told me, ‘Everything is under control.’ I’ve never heard him say those words. And when he was on the microphone last night pitching his idea, his voice, it sounded so deep! It was a huge shock. I know their voices are supposed to change about now but that was the first time I’ve heard it on him. His voice…it really filled the whole room! I was wondering to myself, ‘Who is this?’”

The 24 pitches on Friday night and the eight final pitches on Sunday were the best Jessica had witnessed in 17 Startup Weekends. Typically adult participants have trouble refraining from going over the time limit during their pitches. At SWEDUMV we hardly had any kids incapable of selling their message within the allotted time. These kids had it all: charisma, humor, concise and simple presentation, and remarkable product demos. Most teams had even designated people to answer specific questions that they anticipated the judges to ask.

I was interested to see how the kids would navigate the ‘each team member must speak’ rule that Chris added. Some Startup Weekend alum and coaches believe the more speakers you add, the more complex and distracting the pitch can get. Yet once again, the middle school students handled the quest with poise. Nearly all students spoke on Sunday in front of a packed gymnasium, with the Doritos aroma ever so faint.

The general consensus was that the middle school students were brilliant, confident and worked well in teams. Chloe mentioned noticing the difference in the way the all-girls team interacted and problem-solved compared to the all-boys teams. “I feel like I’m an anthropologist, studying them!” she laughed. “I can’t help it – it’s so interesting.”

The main takeaway for Leilei Wu, Community Manager at Pop, was feeling good about the real-world exposure for the kids. “All the technical stuff you can learn from a book,” Leilei said. “You can learn everything by yourself these days. You need curiosity and you need to know what people really want. Kids have that. But how to think logically about how things work – that is from experience. Adults gain that over time, but think where they could be now if they had started earlier. That’s why it’s important for the kids to be jumping in at this stage.”

Part of the mission of the SWEDU Mountain View organizers and facilitators was giving the kids opportunities to learn how to problem-solve with a team and effectively communicate an idea. With these objectives in mind we designed a curriculum with a unique instructional component that does not exist in the adult Startup Weekend program. We walked them through the various stages of startup development via brief instructions followed by educational activities. This approach came very naturally to our co-facilitators, Jess and John Baldo, both former educators.

Our other goal for the weekend was to generate interest in entrepreneurship and technology. Chris explained, “At the adult events, this would be assumed; it’s why they sign up. For kids, we offer activities to build this passion.”

Or, as in the case of the Mountain View middle school students who attended, the passion for entrepreneurship may already exist, but perhaps only second-hand passion inherited from a parent or their environment.

It was hardly a challenge in Mountain View to build student interest in technology. On opening night when we asked the students who knew how to code, about a quarter of them raised their hands. When we asked who was a designer, about a third of the hands rose. And they were hungry for more – the SWEDUMV developer and designer coaching workshops were overflowing and buzzing throughout the weekend.

Their prototypes were especially impressive considering they had less than 12 hours to work on them on-site. We cut the program duration of the standard 54 hours in half, reasoning that 11-13 year olds have less endurance than adults. Adult Startup Weekend participants have more than double the time to create their prototypes at the venue site. In addition to that valuable face-time, adults also have the freedom to continue working together elsewhere when the venue closes.


The stricter time constraint the kids faced had no effect on the quality of the apps, websites and the one physical model they built. With the help of Pop, an app that turns hand-drawn wireframes to interactive prototypes, and the superstar mentors and coaches, again, the student entrepreneurs exceeded expectations.

It was pretty special to watch middle school students bravely walk up to the mic on Friday night to share their ideas for solving the biggest problems in education today. The audience was engaged, chuckling as they followed along from the perceived education problem to explaining why people should care, for example, “all the stuff students carry in middle school is the reason Americans have back problems later in life,” and the earnestness with which it was presented.

In between the laughs I couldn’t help but think about all the students around the world who would give anything for this opportunity.

On Friday night Premika’s son, Geoffrey Glass (13) and his neighbor Varun (13), pitched two of their six ideas, which were brainstormed in the backseat of Premika’s minivan while riding to the event.

“Ask adults how long they’ve been thinking of the ideas they pitch at Startup Weekend and they’ll say three years, 10 years, 17 years,” Jessica said. “There is no fear with these kids; it’s incredible.”

It’s clear that the middle school students at Startup Weekend Education Mountain View have mastered the art of showing passion for an idea while also being able to shrug and move on if things didn’t go their way – caring a lot without caring too much. It would be difficult to measure if that skill existed in them before SWEDUMV, but we do know they were flexing that important muscle often over the weekend, and the adult volunteers and audience fed off that aptitude and energy.

Our next move is providing more environments and support around the world through Startup Weekend to foster those raw skills early and often. If you want to join the revolution of training and building confidence in young entrepreneurs, contact Startup Weekend Education (swedu@up.co) for more info. Words of advice: Don’t underestimate on the coffee.

If you are interested in organizing an event for youth entrepreneurship and education innovation in your region, feel free to contact swedu@up.co 


John Baldo

  • StartupWeekendEDU MV

    4min video recap of the middle schooler Startup Weekend EDU

  • Just FYI, I’m not quite so sure this was the “youngest age group in Startup Weekend history.” There was a Startup Weekend Education in Shoreline, WA (outside of Seattle) in October 2012 at The Evergreen School, and middle school students were involved. I was a judge at that event, and it was great, too. However, adults were also allowed to compete and that may be the difference.

  • Michaela Brown

    Hi Frank, thanks for pointing out that middle school students have been involved in the past. This Mountain View SWEDU was marketed by UP Global/Startup Weekend as the first SWEDU with no adult involvement besides coaching/mentoring/judging, so we took it as that. 🙂 Very cool that you were able to judge at such an inspiring event!

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