The Creativity of Entrepreneurship: Community Leader Spotlight with João Marinelli

“If you don’t understand people, you don’t understand business.” —Simon Sinek

João Marinelli loves this Sinek quote about people and business because, as he says: “I love people and love working with them!” To João, entrepreneurship is all about people, and “our power to transform our realities and reinvent (in a positive way) the status quo.”

To João, the truly amazing thing about entrepreneurship is the way that it gives life to people’s creativity, and helps them use their creativity to change the world. “I think that’s why I dedicated almost six years of my life to studying entrepreneurship and being an entrepreneur,” João said. He’s currently working for Darwin Startups, a Brazilian accelerator—named the best accelerator in Brazil by Associação Brasileira de Startups—where he has “freedom to use my creativity and entrepreneurship to develop new products or approaches.”

People, Communities, and Leadership

“I love people, communities, and leadership,” João said, explaining his constant involvement in Techstars Startup Weekends. He attended his first as a participant in 2014, and then got involved with making more happen. He organized three Techstars Startup Weekends, in 2015, 2016, and 2017, growing his responsibilities over time, until in 2017 he became a Facilitator—and since then he’s already facilitated 17 events! “I love it!” João said.

In 2018, João worked with Techstars Brazil to redefine the Community Leader Academy (CLA), and together created a new program for training CLs. The first CLA of 2019 took place at Caxias do Sul/RS in the south of Brazil, in February. As João described, it had a “new model, new style, new ways to work, new dynamics, more people and more hands-on.”

By the end of the event, 16 cities had events planned for their communities for a whole year. “The impact was giant!” João said, with great satisfaction at seeing his hard work pay off. 

Every day, at work and as a Techstars Community Leader, João is “working hard to deliver the best experience for Brazilian ecosystems and entrepreneurs with great and good content and energy.”








Emmeline Lucena: Techstars Brazil Regional Manager, is selected as Facebook Community Leader

Nos dias 09 a 12 de Outubro, eu estive em San Francisco-CA USA, para viver uma das experiências mais inesquecíveis da minha vida, eu guardarei para sempre, mas gostaria de compartilhar com vocês também.

O FCLP é o primeiro programa voltado para líderes de comunidades, alinhado com a nova missão do Facebook, que é aproximar as pessoas e dar às pessoas o poder de construir comunidades.

Como uma pessoa que sempre busca conhecer mais sobre projetos, para entender sobre pessoas e processos, iniciativas como essa me brilhou os olhos quando recebi um convite da Vice Presidente do Startup Programs da Techstars, para aplicar e arriscar o nome da comunidade do Startup Weekend no Brasil. Era uma oportunidade maravilhosa, considerando que estou sempre buscando me conectar globalmente com iniciativas voltadas para o empreendedorismo, impacto social e inovação, porque faz parte do meu trabalho também.

Parte do time de community leaders latam selecionado

Fomos bem recebidos, desde o aeroporto, por um senhor americano muito simpático. Eu acabei dividindo o carro com mais 4 pessoas e 1 bebê, que lideram comunidades voltadas para jovens, outra para mães e a terceira para negros. Desde esse momento, eu percebi que estava fazendo parte de um projeto muito especial, para minorias.

Chegando no hotel, vários líderes no hall, esperando por seus quartos ou se alimentando, antes mesmo de partir para a sede do Facebook.

No local, descobri que foram mais de 6.000 aplicações em todo o mundo, incluindo outras pessoas da Techstars Startup Programs, mas 46 países presentes, 115 comunidades e 9 brasileiros representando o país tupiniquim.

Comunidades Latam

 

Estou ansiosa para começar a compartilhar mais informações com vocês, mas por enquanto é isso. #GiveFirst








Bootcamp Community Leaders Rio Grande do Sul

Foi realmente emocionante ver a energia vinda da nossa comunidade no sul do Brasil. Estava muito frio durante todo tempo no Gramado Expo Center (Gramado é conhecido por seu fluxo exclusivo de turismo de inverno), mas isso não impediu as pessoas de interagirem com a equipe do Techstars e líderes de comunidades. O Rio Grande do Sul é certamente um dos maiores centros de inovação e desenvolvimento tecnológico do Brasil e nossa comunidade está fortemente engajada no ecossistema.

A presença da Techstars foi sentida durante todo o encontro. Muitas das startups expositoras na conferência vieram de membros da comunidade e de ex-participantes passados ​​do Startup Weekends. Um dos palcos do evento, foi conduzido por um dos nossos facilitadores mais ativos, Eduardo Pittol, e foi ótimo ver ele aplicar muitas de suas habilidades como facilitador do Startup Weekend no grande palco do Gramado Summit.

Um momento emocionante em nosso estande aconteceu quando dois líderes de comunidades do Chile veio até nós para falar sobre os SWs que estavam organizando em suas comunidades no Chile. Parece que o Startup Weekend teve um enorme impacto no Sul e continua crescendo. Para um estado grande com muitas cidades urbanizadas, foi incrível ver quão unida é a comunidade do Rio Grande do Sul e como estão sincronizadas ao colaborar em iniciativas de desenvolvimento de comunidade.

No sábado de manhã, nós participamos de mini bootcamp, realizado por um dos facilitadores do estado, Walter Cruz, com foco em educar e fornecer orientações para CLs atuais e futuros, onde muitas questões sobre a comunidade surgiram. Ter tempo face a face com muitos CL’s na mesma sala provou ser inestimável. O Gramado Summit certamente foi uma das melhores experiências que o time da Techstars Brasil pode viver e esperamos que nossa comunidade no Sul continue a crescer e fornecer um modelo para outras comunidades em todo o Brasil.

== AGENDA PARA O DIA ==

  • 8h30 ~ 9h: Seja bem vindo(a)!
  • 9h ~ 9h30: Conheça o time Techstars
  • 9h30 ~ 10h: AMA (Ask Me Anything) para Techstars
  • 10h15 ~ 10h30: Conheça a Bela Pagamentos
  • 10h30 ~ 11h: O papel de um (Community Leader
  • 11h ~ 11h30: Conectando o SW com a Jornada Empreendedora no RS
  • 11h30 ~ 12h: Cuidados na captação de recurso

Bootcamp CLs Rio Grande do Sul na Bela Pagamentos








Community Leader Academy Nordeste

A terceira e última edição do Community Leader Academy 2017, aconteceu nos dias 01 e 02 de Dezembro, na cidade de Recife.

Além de reconhecer e empoderar lideranças, esse CLA teve um sabor especial, ele reuniu mais de 10 cidades de uma única região do país, com o propósito de conectar, elevar e somar o nível de maturidade das comunidades empreendedoras do Nordeste.

Em dois dias imersivos, foi possível aprender mais com as práticas de comunidades fora de cidades específicas, ouvindo, construindo e interagindo com muita mão na massa, através de dinâmicas isoladas e em grupo com outros Community Leaders.

Tivemos 6 Estados representados: Maranhão, Piauí, Ceará, Rio Grande do Norte, Paraíba e Pernambuco. Além de facilitadores residentes em São Paulo e Florianópolis, agregando mais ainda a troca de experiência.

Como base do CLA, os princípios de comunidade apresentados pela Tese de Boulder — Brad Feld, estimulou os participantes a possibilidade de replicar conteúdo, como: Desenvolvimento de estratégias na comunidade, Suporte ao desenvolvimento de negócios e Iniciativas que promovam o amadurecimento de regiões, em seus estados.

Dos 55 presentes, contamos com a presença de líderes com idade entre 20 e 40 anos, com pouca ou muita experiência em desenvolvimento de negócios e apoio a ecossistemas, unidos pelo engajamento em suas comunidades. Todos colabores e realizadores de iniciativas junto a outros líderes que fecham essa cadeia.

“A maior lição aprendida que levamos do CLA Nordeste é que de Recife, nós conseguimos deixar um rico legado na jornada de tantos líderes. As conexões são os principais ativos que podemos usar para amadurecer o desenvolvimento de negócios na cidade que vivemos.Temos talentos e força de vontade, agora é só continuar fazendo mais pelas nossas comunidades, trocando experiências, promovendo o encontro de pessoas e pensando nas pontes entre leaders e feeders locais.” Luiz Gomes, Community Leader Recife.








Primeiro UP Regional Summit no Brasil (UP Brasil Summit)!

Screen Shot 2015-06-25 at 17.06.15O escritório da UP Brasil foi aberto no começo de 2014 e tem feito um enorme trabalho na criação e fortalecimento de comunidades empreendedoras pelo Brasil. Crescemos de 22 eventos em 18 cidades em 2013 para 68 eventos em 43 cidades. E em 2015 esperamos ter em torno de 100 eventos em 60 cidades.

O primeiro UP Regional Summit no Brasil foi em Belo Horizonte e contou com 69 participantes de 29 cidades e 15 estados:

  • 50 líderes de comunidades;
  • 7 parceiros (Startup Farm, Estácio de Sá, Sebrae-PA, Sebrae-BA, Startup Brasil, Endeavor);
  • 5 patrocinadores/Apoiadores (Sebrae-MG, Sebrae Nacional, IBMEC-MG, Sympla);
  • 2 palestrantes (Yuri Gitahy e Felipe Matos);
  • 5 da equipe UP Global.
Screen Shot 2015-06-25 at 17.06.57

Objetivos do UP Brasil Summit:

  • Unir líderes de comunidades da UP Brasil;
  • Oferecer aos participantes a oportunidade de se conectar com pessoas de outras cidades que não tiveram a oportunidade de se conhecerem nos UP Global Summits (Rio de Janeiro e Las Vegas);
  • Workshops, oficinas e palestras para capacitar os líderes de comunidades;
  • Alinhamento e comunicação sobre a missão e programas da UP.
Screen Shot 2015-06-25 at 17.07.06

Sebrae-MG:

O Sebrae-MG foi um grande apoiador regional e com eles tivemos 2 atividades:

  • Painel Sebrae;
  • Jantar Sebrae.

Estas atividades foram importantes para discutir ações de como o Sebrae pode contribuir para nutrir as comunidades de startups.

Screen Shot 2015-06-25 at 17.06.32

Pontos Discutidos:

  • Impacto e Criação de Comunidades de Startups;
  • 5 Ingredientes Para “Fomentar Um Ecossistema Próspero de Startup;
  • Como desenvolver e criar novas lideranças em sua comunidade;
  • Como Promover Seu Evento;
  • Painel: Como o Sebrae pode contribuir para nutrir os ecossistemas regionais de Startups;
  • Como levantar recursos financeiros para sua comunidade;
  • A Psicologia da Facilitação: entenda melhor as técnicas e a cicência de criar experiências com significado em eventos. Apareça nesta sessão se você quer ser um melhor facilitador de eventos ou qualquer atividade em grupo;
  • Como construir parcerias para desenvolver a sua comunidade?
  • Como identificar e convidar bons mentores e jurados.
Screen Shot 2015-06-25 at 17.06.42

Diversão:

  • Happy Hour;
  • Campeonato de Poker;
  • City Tour.

Infográfico:

Screen Shot 2015-06-26 at 10.37.52






Community Leader Spotlight: Hiro Miyakawa

ef8433bfc04795583e98be0a3ab8fe2dHiro Miyakawa is half Japanese/half Brazilian. He is 24-years-old and believes curiosity and learning is the essence of humanity and love.

Miyakawa is a Startup Weekend Education Organizer and the Founder of Kotobá, a connector of  students to engaging Japanese language lessons.

Find him on Twitter: @hrxm
Using his favorite hashtag: #go
Or on the web: kotoba.com.brabout.me/hrxm

 

***Read about Miyakawa’s Startup Weekend Edu Youth Recife event. For the first time, outside the US, young people set up educational startups in 54 hours.

——

What do you like to do for fun?
Watch tv shows, read books, talk, and travel. Try and do exciting things: Cook, surf, play, standup comedy.

If you could have any teacher (dead or alive, real or fictional) who would it be and why?

Nelson Mandela. He engaged people to make a better country. The humbleness he had when he left the prison and thanked the guard, the determination he had to be against the values of that time…. I have many things to learn from him.

What’s your favorite edtech company and/or innovative school, and why?

Udemy. It’s simple, practical, and skill-focused learning.

How did you discover Education Entrepreneurs (EE)?

After my first Startup Weekend, I was hooked. I talked to Gerson about it and we started Organizing one in Recife.

What’s been your involvement in EE to date?

Organized SWEdu Recife and SWEdu Youth Recife, meetups and talks.

What’s the most challenging thing about being an Organizer (and/or Facilitator)?Finding Sponsors.

What’s the most rewarding thing about being an Organizer (and/or Facilitator)?
Seeing that I’m part of change and making the world better place! People leave the event empowered and talking about next steps. That’s fantastic!

What’s the biggest piece of advice you would give to those trying to build an education innovation community?

Engage with schools, teachers, professors, policy makers. They often don’t feel part of the entrepreneur world as devs and designers do. We have to make educators comfortable and communicate that they are the key people that will making things happen.

What’s the biggest piece of advice you would give to people trying to create edtech products?

User experience is important. Engaging students to learn smoothly is the challenge in this mobile and internet world. It’s getting accessible, easy-learning, almost free, so the business model is challenging too.

You just launched the first ever SWEDU Youth Edition outside of the United States – congrats! Why did you decide to do it?

Youths are often excluded from entrepreneurship. “Too soon, too young” is the same excuse. We wanted to include them, hear them and challenge them to build educational solutions. There’s no convention that holds them back, and we wanted to see where all that creativity would take us.

What’s different about a SWEDU Youth Edition than a regular SWEDU?

In SWEDU Youth has step-by-step workshops. The kids don’t know pitches, costumer validation, etc. So we have to teach them in a practical way. Also, dedicated mentors make a huge difference. They act as godparents, guiding the kids through the whole weekend.

For those Organizers who may want to do a SWEDU Youth Edition in their community, what are the three biggest pieces of advice you’d give them?

  • The role of mentors is SUPER important. They stay together with the kids the whole time, they’ll be dedicated coaches.
  • Finding mentors that not only understand business and education but also is great with kids.
  • Having a consolidated school as partner is great to have trust from parents (and help approach the attendees’ parents)

What’s the legacy you want to leave in education?

Accessible and high-quality learning for everyone. We have technology to make it possible! I don’t wanna see a single person not taking a chance of his life because he didn’t have the opportunity to learn something.

Finish the sentence: In my dream world, education would ____
be fun and engaging for everyone.

What are the books, events, videos, etc. that you think anyone interested in innovating in education and/or building community should check out?

Books:
Lean Startup
Business Model Canvas
Startup Communities
The Little Prince

Events:
Meetups (organize one!)
TEDx

Videos:
TED Talk Sir Ken Robinson “School kills creativity”
TED Talk Jeff Skoll “My journey into movies that matters”
TED Talk Jane McGonigal “Gaming can make a better world”

Anything else you’d like to share?
I’m really happy to be part of the EE community and help things happen here in Brazil. Being an Organizer at Startup Weekend Education is really enriching, it’s an honor to help people feel empowered by entrepreneurship. It’s a huge learning each time. We have lots of challenges to overcome in education but one thing is sure, we’re not alone. Peace 🙂








Rua: The Brazilian answer to funding art and sport through direct donations or tax contributions

Alexandre is co-founder of Rua where he heads Product Management.

Alexandre Picture VI

He has worked in venture capital with Ion Ventures and with Visa International in the US and Europe leading its corporate venturing and innovation efforts.

He has also worked at UBS in Switzerland where he led product development for its financial information service. He has Expertise in venture investments and partnerships in the mobile payments, e-Commerce, micropayment and holds an MBA – University of Zurich

You can find out more about Rua on facebook and twitter.

VRN_LOGO_Mari

Crowdfunding is a very hot topic, what’s your take on it?

I head Product Management at Rua, which is a platform for the Brazilian culture, Sport, and social impact sector to crowdfund projects, build online communities and share content.

Rua enables project producers to fund exciting and viable campaigns across Brazil based on crowd selection. Uniquely, we integrate corporate social responsibility goals of major organizations with the platform to align with strategically important  cultural and impact projects.

 

Why do we need Rua?

The core problem Rua solves is the chronic under funding of the culture, sports, and impact sectors.  To achieve this, we have innovated around the following few areas:

–          Rua has automated underutilized tax incentives to allow individuals to easily invest in culture and sport projects – essentially unlocking latent ‘capital’ for people to contribute to projects (thus overcoming a key barrier for crowd funding adoption in emerging markets)

–          Our CSR application allows companies and its employees to use their collective tax incentives to invest in projects that are most important to them or meet strategic marketing goals

–          Our portal integrates crowd funding with strong content and community tools allowing a genuine place for sharing, collaborating and transacting based on customization – we strongly believe this moves users away from transaction apathy to deeper engagement for users

–          Rua has also leveraged digital tools and techniques to foster greater entrepreneurship among project producers – ultimately making them more attuned to the needs of their audiences

Rua’s platform offers a more efficient and automated funding process to artists and funders whether through direct donations or tax contributions and fundamentally democratizes access to the culture and sports sector at a time of rising citizen aspirations in Brazil.

 

Who can use it and what for?

Rua’s customers fall into three key categories:

–          Project producers with exciting projects seeking funding – whether they are emerging artists, engaged in sports, or social entrepreneurs seeking impact

–          Organizations seeking to link CSR or sustainability goals with aligned projects across the digital sphere  – and possibly in conjunction with their employees

–          Individuals looking to support projects or communities important to them  – with an option to financially support projects through donations or tax incentives

 

How does it work?

Rua aggregates multiple funding sources from people and companies to invest in exciting projects across Brazil. Through linking donations and automated tax incentives, Rua unlocks latent capital to fund projects, which reduces a key market barrier to CF adoption in emerging markets like Brazil.  However, our vision is to link this capacity to unlock capital with a strong UX on the portal through what we term the ‘3C’ model – crowdfunding, community, and content as we believe crowdfunding needs to move beyond a transaction site.  The automation, coupled with the 3C model is the basis of our differentiation and will hopefully make Rua the portal of choice for users, organizations and project producers in the Brazilian culture, sports, and social impact sectors.

We have intelligently embedded the fundamentals of crowd funding architecture into a highly differentiated portal for the Brazilian marketplace, and extended this into a rules-based system to enable organizations to customize around their CSR and marketing objectives. Our proprietary data analytics and predictive tools were built in-house following the analysis of over many similar projects over the past few decades.  Crucially, we leverage well adopted social media tools and content management applications to customize for our customers.

We haven’t launched yet, but this is how it will look like:

rua3rua2

What drove you and your team to create Rua?

Passion will get you where you want.  The interesting dynamic within Rua is the combined team skills – with an average age of circa 40 we bring a wealth of truly global experience from arts, technology, social impact, strategic consulting, and innovation, and an eclectic mix of interests ranging from philosophy, logic, language acquisition, photography, to sailing and singing! This bizarre mix of life experiences has given birth to a common vision for Rua.

Like many founding teams with strong networks we selected our talent pool based on them sharing a common vision of making Rua a market leader.  We spent an equal amount of time on assessing technical skills as ensuring people believe in our vision and can strengthen it.  Today we are 9 and with plans to expand the team in Q4/2014.

 

What’s next in the world of crowd funding?

As outlined, we would love to see crowd funding move beyond a transaction platform towards a strong UX around content and community.  Right now we’re seeing more crowd funding sites focusing on multi-currency multi-language sites which we also see as crucial to drive greater liquidity for projects conversions.  Whilst nascent, linking crowd funding with equity-based models will over time become more common subject to national financial regulations – but we believe once accustomed to donations and rewards-based crowd funding, users will also want to co-own the ideas and projects they back with their money.

 

What advice would you give to budding entrepreneurs?

Be focused and pragmatic. Follow your passion.

 

Inspired? We look forward to seeing you at the Startup Weekend Art London in October!








LearnFest Brings Startup Weekend EDU to Brazil

swedu logo dec 5

On January 30, Startup Weekend EDU is coming to São Paulo, Brazil for the first time. Even better news is that it’s coming as part of LearnFest: a festival creating a dialogue about the most pressing challenges and promising opportunities for innovation in learning.

Secretaries, Ministers of Education, NGO leaders for business and founders of technology startups, including Andres Moreno, CEO of Open English will be sharing their expertise as speakers, panelists and coaches of teams participating in Startup Weekend EDU.

Startup Weekend EDU is a global initiative that brings people together over the course of 54 hours to launch startups that have the ability to drastically improve the educational experience for various types of learners. Only two years old, SWEDU has already expanded to 16 cities across the world, and now São Paulo!

LearnFest will be happening in the context of Campus Party, a week long, 24-hours-a-day technology festival where thousands of hackers, developers, gamers and technophiles immerse themselves in a truly unique environment.  LearnFest along with Startup Weekend EDU will be bringing educators into the mix.

To learn more and register for this huge event, visit http://saopauloedu.startupweekend.org/.