Se liga no Canvas!

Se liga no canvas - #swcuiaba
Se liga no Canvas – #swcuiaba

Entender a importância dos modelos de negócios é algo fundamental para todo o empreendedor. Num mundo em que a velocidade das mudanças é cada vez mais acelerada, assim como não controlamos os aspectos externos que afetam nossa empresa (macroeconomia, concorrentes, novos entrantes, oscilações do mercado, consumidor cada dia mais exigente…), torna-se imprescindível ter capacidade de entender / ajustar / adaptar / mudar / inovar no modelo de negócios para sobreviver e crescer.

Essa difícil tarefa se torna mais palatável se usarmos uma ferramenta visual que facilita esse processo de concepção / criação / mapeamento / repensar / reinventar o modelo. Desde 2010, com o lançamento do livro “Business Model Generation”, de Alex Osterwalder & Ives Pigneur, o Canvas (ou em português O Quadro) vem se afirmando como principal aliado do empreendedor que quer aperfeiçoar seu Modelo de Negócio.

O tema é extenso, apaixonante e abrangente (e vamos nos referir ainda muitas vezes ao Canvas nesse blog), por isso é importante conhecermos os nove blocos para entender como a combinação deles pode facilitar a criação de uma empresa única, que oferece um valor percebido para um ou mais segmentos de clientes:

1. Proposta de valor: Qual é a razão, o motivo pelo qual as pessoas adquirem seus produtos e serviços? Qual dor você está resolvendo? Qual o motivo que os clientes compram seus produtos e serviços?

2. Segmento de Clientes: Quem são os clientes? Possuem um perfil específico? Como estão agrupados? Onde estão localizados? Há uma necessidade comum a eles?

3. Canais: De que forma seus produtos ou serviços vão chegar até os clientes? Como eles encontrarão / vão interagir com seus produtos ou serviços?

4. Relacionamento com Clientes: como fazer para conquistar e manter uma boa relação com os clientes, para ampliar as vendas e para que eles não troquem o negócio por um concorrente ou substituto?

5. Receitas: quanto e como os clientes vão pagar pelo que vai ser oferecido.

6. Recursos Principais: quais os recursos necessários para realizar a proposta de valor, o que é preciso para fazer o negócio funcionar.

7. Atividades Principais: quais as ações necessárias para a realização da proposta de valor, ações importantes para realização do negócio.

8. Parceiros Principais: identificação dos fornecedores e outros atores que irão apoiar a realização da proposta de valor, aliados para otimizar e reduzir os riscos do negócio.

9. Estrutura de Custos: quanto vai ser gasto na realização da proposta de valor, quais os custos envolvidos para operação do negócio.

Os nove blocos possuem uma relação entre eles, sempre considerando a proposta de valor, que está localizada exatamente no meio do quadro. Há várias maneiras e características de usar esse quadro, e vamos ainda falar sobre isso por aqui.

Por enquanto, para quem está conhecendo pela primeira vez essa ferramenta, sugiro que acessem a cartilha que desenvolvi para o Sebrae Nacional e que detalha o uso do Quadro de Modelo de Negócio – Faça o download aqui da cartilha.

Ou ainda podem assistir ao vídeo que tenho no YouTube que gravei para o programa Alma do Negócio, onde explico passo a passo como construir um Canvas – https://youtu.be/Cjkq_jsuFTs. No CIC ESPM há um curso presencial que recomendo muito, sob a liderança da Guta Orofino e do Renato Nobre. Mais informações aqui.

Quem já conhece o Quadro, deve sempre usá-lo como aliado para criar novas hipóteses para diferenciar e inovar no modelo. Lembre-se que um Canvas na parede e uma mente aberta a novas ideias podem ser importantes passos para visualizar a inovação no seu negócio.

Por Marcelo Pimenta @menta90.
Publicado originalmente no Blog do Empreendedor do Estadão PME.

Marcelo Pimenta é jornalista, profissional de marketing na ESPM, consultor do Sebrae, criador do Laboratorium, estrategista, design thinker.
Mais informações em www.pimenta.com.br ou pelas redes sociais @menta90.








Business Model Canvas Workshop

Come join the Sacramento Startup Weekend community for our Business Model Canvas Workshop on Monday, November 2, 6:30 PM at The Trade Coffee and Coworking. Learn about the 9 building blocks to map, discuss, design, and invent a new business model for your next startup. Then, work with fellow innovators and entrepreneurial enthusiasts to dissect established companies before evaluating your own ventures. Hear from a local, successful entrepreneur and see his business on the canvas.

Admission is FREE for registered participants of Startup Weekend Sacramento: Elk Grove Edition! Please check your order confirmation for the promo code or email us (sacramento@startupweekend.org). The workshop is open to everyone else for only $4 to cover printed material cost. Light refreshments will be provided.

Register Now for Business Model Canvas Workshop

 








5 Herramientas online para llenar tu Business Canvas

1. BMFiddleScreen Shot 2015-05-25 at 3.14.14 PM

www.bmfiddle.com

@obmfiddle

BMFiddle es nuestra herramienta preferida. Es grátis, fácil de usar, no requiere que te registres y tiene mas de 8 canvas diferentes que puedes llenar. Además, puedes compartir tu canvas con otros usuarios y trabajar en equipo.

  • Grátis!
  • No requiere cuenta
  • Multiples canvas
  • Comparte con otros usuarios

2. Strategyzer

Screen Shot 2015-05-25 at 3.22.09 PM

www.strategyzer.com

@strategyzer

Facebook

Screen Shot 2015-05-25 at 3.49.08 PMStrategyzer es la plataforma oficial de Alex Osterwalder, creader del Business Model Canvas. Es probablemente una de las herramientas mas completas y versátiles de utilizar pero tiene un costo.

  • $299 por proyecto cada año
  • Videos con tutoriales
  • Canvas ilimitados
  • Chat interno para colaboración
  • Multi-disciplinario con equipos
2 (3)

3. Canvanizer


Screen Shot 2015-05-25 at 3.51.18 PMwww.canvanizer.com

@Canvanizer

Facebook

Canvanizer es una herramienta fundada a necesidad de diferentes Startup Weekends. Los fundadores en Alemania decidieron crear una herramienta que fuera más fácil de utilizar durante los eventos y ahora abrieron la plataforma al público.

  • No tiene costo…
  • +250,000 canvas utilizados en la herramienta
  • Fundadores de Alemania
  • +12 canvas diferentes (no solo business model canvas)

4. Lienzo

Screen Shot 2015-05-25 at 3.19.34 PM

www.lienzo.biz

@_Lienzo

Facebook

Lienzo es otra herramienta que te puede ayudar a llenar tu Business Canvas en línea. En ella podras colaborar no solo con tu equipo, pero trabajar con mentores, asesores u otras personas que necesites que te ayude durante este proceso.

  • $0 por el primer canvas. $5 al mes después de ese.
  • Multi-lenguaje
  • Colabora con tu equipo
  • Puedes incluir archivos a tu canvas

5. BM Canvas

Screen Shot 2015-05-25 at 3.18.30 PM

www.bmcanvas.com

BM Canvas es la quinta herramienta que puedes utilizar para llenar tu Business Model Canvas. Es probablemente la herramienta menos versátil y require un registro al accesar.

Estas 5 herramientas online para llenar tu Business Canvas te ayudarán a iterar y poder llenar tu canvas de una forma mas rápida e iterar en el camino. Te aconsejamos llenar tu canvas en físico de primero y después utilizar una de estas 5 herramientas.

Sígue a Splash Media en Facebook y Twitter, para más contenido online de emprendimiento.








How to Win at Startup Weekend – pt 2

In part 1 of this series, Steve Blank introduced us to the concept of Startup Weekend, and what to expect at the event. In part 2, Blank continues with some tools to help you at SW, including Agile Development, the Business Model Canvas, and Customer Development. Extremely valuable guidance.

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Tackling Business Models for EdTech Ventures

What business models work for edtech startups? Great question! Edtech entrepreneurs are on a constant search to identify new business models that work in education. This Monday, Startup Weekend Sacramento, in preparation for our EdTech Edition Startup Weekend May 15-17, is hosting a Business Models in Education workshop that will help you answer this question!

Our workshop will introduce you to current trends in education business models—from K-12 to college to life long learning. You’ll roll up your sleeves and work in a group on a business model canvas and see how innovation impacts all aspects of a business.

You’ll also have the opportunity to see an education entrepreneur’s business on the canvas –our special guest is Janine Yancey, founder and CEO of Emtrain, a successful Sacramento company that focuses on employee education. Janine founded Emtrain to give employees and managers direct access to expert HR and legal guidance and training. Their focus is to help companies develop the workplace skills and ethical decision-making needed to foster an awesome and respectful workplace.

If you’re already registered to attend Startup Weekend EdTech May 15-17 or if you’re just thinking about it, you’ll find this workshop incredibly helpful! The workshop is FREE if you have already registered for Startup Weekend Sacramento EdTech Edition. Check your order confirmation for the promo code or email us. This workshop is open to everyone else for just $3 to cover the printed materials cost. We hope you can join us!

Details:
Business Models in Education
Wednesday April 27 from 6-8 pm
Location: Hacker Lab, 1715 I Street, Sacramento, CA 95811
Cost: $3, free to Startup Weekend registrants
Register Here

Bonus: US Dept of Education just published the Ed Tech Developer’s Guide– an incredible resource for developers and education entrepreneurs. You can download it here.








Startup Weekend Day by Day Breakdown: Saturday

Startup-Weekend-2013-1

 

Its Saturday morning. You are sipping on your coffee/tea while eating your bagel and wondering, “OMG WHAT DO I DO NOW?!?!?!”. Don’t worry! Here are some suggestions on where to go from here.

Business Model Canvas

The Business Model Canvas allows the startup to document the 9 key areas of a business model. Rather than writing long paragraphs, each of the boxes is filled in with short notes to document the hypotheses associated with the specific sections of the business model. This approach allows the initial business plan to be documented in a couple of hours rather than months. Here is a great breakdown and explanation of the canvas along with some examples: http://www.slideshare.net/esaife/business-model-canvas-101

You should have your first version completed by lunch time so you can move onto customer validation.

Customer Validation

As Steve Blanks says all the time, “GET OUT OF THE BUILDING”. Steve has a set of videos that really cover this topic well: http://vimeo.com/user2776234. It’s really important to talk to your potential customers. They may be in the same room/building, they may be across the street. They may be on Twitter/Facebook. Go find them and ask them the right questions so you can get the feedback that you need.  Some sample questions are:

  • Do you suffer from this problem? What apps/services do you use now?
  • Would you use this idea/product? No? Why not?
  • Would you pay $X.XX per month/year/one-time to use? No? What is an acceptable price?
  • What features would be most important for you?
  • Can get your email so we can keep you up to date with our product?

If you are collecting information via the Internet, you should create a form to collect your feedback. Google Docs allows you to create surveys on the fly: http://www.google.com/google-d-s/createforms.html

Take as much time as you need to work on your validation. You can’t accomplish everything you need in an afternoon.

Based on the feedback that you get, your assumptions will either be proven to be true or false and you will discover things you didn’t think about. Make sure to update your Business Model Canvas to reflect your new findings. (eg: “We discovered through our customer validation that our target audience is not really women, but men!” OR “Monthly subscription was too much. People preferred a pay-as-you-go model. )

Coaches/Mentors

The coaches and mentors will start to arrive at around 2PM. They will walk around the building and interact with all the teams. Feel free to chat with them see how they can help you. They were here to help you so make sure you take the time and chat with them. The mentors range from developers, designers, product, marketers, PR, founders and much more. There is bound to be someone that can help you with what you are trying to do.

For a full list of mentors/coaches: http://www.up.co/communities/usa/new-york-city/startup-weekend/4419

Startup working on your MVP (Minimal Viable Product)

Based on the feedback that you have gotten from customers, you should have an idea on what to build and what not to build. Here is a great article talking about different types of MVPs: http://scalemybusiness.com/the-ultimate-guide-to-minimum-viable-products/

If you have people on your team that can help start building it, then great! By all means, start laying your code. But if you don’t have the developers or designers that you need, don’t worry, you can still use plenty of tools out there to help you prototype your app/idea without laying out code.

http://proto.io/

http://www.justinmind.com/

https://moqups.com/

https://wireframe.cc/

https://www.fluidui.com/

http://www.hotgloo.com/

WARNING: If you decide to go and only make wireframes/mockups, they had better be the best mockups/wireframes that you can produce in a weekend. Don’t draw a box on a piece of paper and say its your mobile wireframe. Bring your “A” game this weekend.

You only have 54 hours. We don’t expect your app to be scaleable to 1MM users. It doesn’t need to hook into every social network platform out there. Your MVP needs to show us (the judges) that you put some thought and effort into app. They know you only had 54 hours to work on it, do the best that you possibly can.

-Andrew Young

Startup Weekend NYC
https://twitter.com/overworkedasian
https://twitter.com/nycsw