Why Your Company Can Benefit From Having a Twitter Account

It’s no surprise that Twitter poses a huge opportunity for small businesses. Its recent IPO valued the company at $24.9 billion.  The company has also showed explosive growth since it started with 231.7 million active users.

As a small business owner, looking to take a step into the world of social media, you should take advantage of what this channel has to offer your company, and expand your business’s reach one 120-character message at a time.

Continue reading, we have a variety of tips to getting your business Twitter account on the right track!

Giving customers immediate support

Having a Twitter account for your business is great for customer support. The beauty behind tweeting is interactions are quick, brief and much more personal than automated message machines or emails. Where responding to inquiries via email can be time consuming with formalities or sometimes perceived as impersonal, Twitter’s 120-character limit keeps responses to the point.

Because such a short time is needed to send a tweet, your responses must be prompt. Think of it this way, it takes a customer a mere 90 seconds to write a complaint – if your response time takes more than 24 hours, you could be leaving money on the table. Also, keep in mind that Twitter is a public forum; therefore your responses, as well as those of your customers, are broadcasted to the entire Internet.

Work this to your advantage. Responding in a friendly, conversational manner will earn followers, boost your credibility and build stronger relationships with your prospects and current customers.

Sales, promotions and discounts

Having active followers is the key to successful Twitter traction. How do I gain these followers, you ask? To start, it’s important to note that no one willingly follows a company to be bombarded by unrewarding advertisements. Your company’s social media content must be interesting and beneficial to your users.

Try tweeting conversational notes and discussion points that are relevant but not necessarily directly related to your business.

A great way to promote your business is to periodically have contests where followers retweet (RT) to win a prize. Below is an example of a RT contest EA held – within an hour and a half, they had over 550 RTs, furthering their reach with just one click!TweetExample

Keep up with the times

Maintaining followers is as important as attracting them. Keep your viewers on their toes by posting fresh, up-to-date content daily. Look for current events that relate to your business, and always look for new ways to relate to your audience.

A brilliant example of this was a post by Miller Lite following the TV show Breaking Bad’s series finale, which had a viewership of 10.3 million people.  The tweet caters to a specific audience and maintains a friendly sentiment, thereby giving a personality and gently opinion to the brand.


As you can see, Twitter is a great way to support customers, connect with prospects and let your company’s personality shine. Once you’ve thought out how you want to approach your Twitter channel, be sure to add Twitter posts to your social media content calendar to ensure your company doesn’t go a day without a tweet. Now get out there and start tweeting!

Check out the original post on the GO.CO blog!

Networking efectivo: 7 tips para sacar lo mejor de un meetup

8014103405_47689f67b6_bFoto: Santiago Zavala

En la actualidad existen decenas de actividades dirigidas a fomentar el desarrollo e intercambio de redes de contactos donde se reúnen personas a compartir experiencias, charlar, identificar puntos de interés común y encuentro colectivo donde se detonen diferentes interacciones humanas con objetivos específicos. He sido testigo de un sinnúmero de eventos con formatos diferentes que pretenden lograr lo mismo: ser un punto de encuentro donde las personas con intereses comunes puedan conocerse y detonar el fenómeno que tanto auge tiene hoy en día: networking.

En estas sesiones he tenido la oportunidad de conocer a personas muy interesantes, he podido iniciar relaciones de negocio, he conocido buenos amigos, conocí a quien eventualmente me ayudó a estar trabajando donde hoy trabajo e, incluso he conocido chicas con quienes he salido. Sin embargo, no siempre he sido capaz de aprovechar al máximo esta oportunidad de conectar con personas que pueden abrir panoramas nuevos—tanto para fines profesionales como personales—porque, o bien no tengo ánimos, no me siento preparado para interactuar o simplemente mis pensamientos están puestos en otra cosa. Continue reading “Networking efectivo: 7 tips para sacar lo mejor de un meetup”

Face-to-Face vs. Virtual: Which Is Better for Acquiring and Retaining Customers? [Infographic]

Tech companies always tout the advantages of virtual meetings, but they rarely point to the disadvantages that could make it harder for businesses to retain current customers while attracting new buyers.

Virtual meetings obviously cost less money. A phone call hardly costs anything compared to a plane ticket. How much money you spend communicating with clients is only part of the equation, though. You also need to consider how much money you get back from them.

Face-to-Face Meetings Bring in More Money

Research shows that dollars spent on face-to-face meetings lead to larger revenues than dollars spent on virtual meetings. That means you lower your revenue stream when you slash your company’s travel budget. It’s tempting for any business to cut travel expenses, especially when a tech company introduces meeting platforms that cost so little that they are practically free.

Despite this temptation, companies need to look at the bigger picture. Do they want to save money now by putting future profits at risk? That’s a dangerous proposition in any competitive market.

Keeping Travel Expenses Affordable

Traveling to meet customers face-to-face can make your company more successful. That doesn’t mean you shouldn’t pay attention to how much money you spend on travel. For instance, being proactive by finding cheap flights and working remotely via a Lenovo tablet laptop is a great way to stay in touch with your office without compromising client service.

Look for ways to save money when you send a company representative to a conference or client meeting. In addition to booking cheaper flights, you can also bundle services such as hotel rooms, flights, and car rentals.

Lowering your travel expenses could keep partners and investors happy while you avoid the pitfalls of virtual meetings. It’s not just a matter of saving money in the short-term; it’s a matter of building a successful business by maintaining relationships with current customers while forging new relationships with prospective clients.