Moot Parachute: Jumping into a Startup (Comic)

#entrepreneurfail First Day at a Startup Parachute


I went skydiving about 5 years ago.  The experience was not too different from starting a company.

Firstly, the anticipation runs through your system. In advance of skydiving you prepare yourself mentally and physically in the plane, strapping on the harnesses, and wondering how it was going to feel to jump. Similarly the excitement and groundwork at the thought of starting a company is exciting and intimidating all at the same time.

Next is leaving the plane. Whether you close your eyes and jump, or quit your corporate job and start your company the next day, the only way to do it is to GO.  When a skydiver leaves the plane, the force on him is his own weight, and soon thereafter other forces completely out of the skydiver’s control.
And then it is a blur. Your stomach churns, and you realize you can’t focus on anything.  The drag force of the air resistance increases as you go faster and faster.
After the initial moments of free fall, your velocity is now constant and you feel you are in a wind tunnel. As the impact and the pressure keeps building, you anticipate the pull of your parachute. Make sure you have one! In a startup, sometimes there is nothing to stop the free fall to the finish.
And finally, the parachute opens and you can finally see the horizon. You are on a giant swing and able to revel in your experiences as you gently land.
Have you ever been skydiving? How does it match your startup experience? Let us know in the comments below?


Articheck: an innovative solution for conservators

We are delighted to announce that Annika Erikson, CEO of Articheck will be at Startup Weekend Art London. Find out more about her business idea and work so far. Follow Articheck on twitter, facebook, LinkedIn Art & Technology Group and Instagram.


Tell us about you and Articheck

I am the founder and CEO of Articheck, a distruptive startup targeting the art world.

Articheck takes the manual, labour intensive process of creating condition reports, detailing the condition of artwork at a given place and time for insurance and collection management purposes, and greatly streamlines it. Artwork moves around a lot, between exhibitions, art fairs and sales. Articheck provides a digital ‘passport for art’ that is stored centrally and can be accessed and stamped by each party while the work is in transit or being exhibited, rather than everyone making a new paper report all the time.


Who is it for?

Museums, galleries, conservators, Art Studios, Shippers, framers, Auction Houses, anyone dealing with these reports.


It sounds like condition reporting needed to move to the 21rst century!

Yes, our tech stack is not ground breaking, but the combination and specification to the industries needs are.

Our biggest competitor is a piece of paper so Articheck is very disruptive!

Here are some screen shots of our app showing some of the features available.

screenshot1 screenshot2 screenshot3

How did you come up with this idea?

I used to make thousands of these reports for Tate, and then later in the commercial world. I also used to be a collections cataloguer and work with the systems that Articheck will need to integrate with, so I had an ideal background for this (minus the MBA and tech knowledge of course!)


So you realised there was another, more productive and valuable way to do your job. How did you manage to turn your idea into a business?

First I could only afford interns and freelancers. It was difficult to trust random freelancers so I used people I knew.  I got people to fill gaps of knowledge and skill set as soon as possible, and then more people with art world expertise.  I had to choose between getting ‘sales’ people and getting ‘art world people’ who have done some sales but not SAAS. I choose the artworld people as I think that knowledge is more difficult to cultivate on the job.


It is always difficult to make people change the way they do things, but you made their life easier. What slowed down the take up of your app?

Not having iPads was an issue when we started a couple years ago, but less and less so and now not really mentioned.


What advice would you give to budding entrepreneurs?

Go for it but know what you are getting into! Long hours and constant push to the next goal, but also amazing growth and learning. Always listen to good advice from people with experience, but judge for yourself how far to take it.


What other issues could become a business idea?

A modular framework to help collections digitise their collections and share them with the public, including interesting ways of ‘telling the story’ of objects and sub-collections. They could use Articheck to take images and add some data, then export that to a ready-made website where they just make a few choices on how it is presented and the rest is quite automated. A bit like a combination of web-based software that allows easy importing wizards that identify your CSV columns and match to their template (like Mail Chimp), and website builders, but tailored for collections.


Apart from making a process much easier what good Articheck does to the arts world?

One of our plans is to use data analysis to help collections maintain their artwork, so our contribution is preserving collections for the future!

Inspired? We look forward to seeing you at the Startup Weekend Art London in October!