In the first month of starting a business, the most important task is to validate your customer problems and find a paying customer.
For the wantrepreneur, however, the first task is usually something more fun like, logo design. What’s in a logo? Some entrepreneurs have carefully selected their logos, and some have just used simple clip art. Others carefully craft their brand strategy before the logo, and some just choose their favorite colors. And yet others claim their logo is the reason for their business success.
As a new entrepreneur, it is best to find a very simple logo design, as it may change as your product evolves. Some of our favorite logo tips can be found here. 99designs and fiverr are fast and inexpensive ways to get a logo created so you can focus on the most important parts of the business.
It was great to have him touch on an important part of the Startup Weekend experience – Branding.
LogoGrab chief executive Luca Boschin and chief technical officer Alessandro Prest
Q. Can you share tips on coming up with a brand name for an idea/product?
Regardless if you are a tech company or selling cupcakes your first stop is domaintyper.com. If you ever want to scale forget of any name for which .com is not available (some businesses could get away with other extensions such as .io). If you really wanna use a name anyhow at least be sure that no big player is using it and you’ll have the chance to buy the .com one day or the other.
It is also important to base your brand name on something that is relavant to your business – your actual product, a feature of it, your creativity, or anything that shares in a way or the other what you do or who you are. Finally, keep it simple, and make it as easy to remember as possible.
Q. To what level should [prospective] consumers be involved in brand development?
When you come up with a name / logo design you can make some simple polls to be sure prospective consumers would like/understand the name.
An easy way to do it? Prepare and copy/paste a message to 50 friends or so via Facebook messenger asking if they like/understand the name/logo. Make it simple, so to drive them to a simple yes/no answer.
The answers should guide you to an educated choice if you wanna proceed with that name/logo or consider working on it a bit more. This is how we actually did it at LogoGrab when we redesigned our logo.
Q. How can a team at #SWDub decide on a branding in the shortest possible time?
Again, for your name brainstorm with the with team in front of domaintyper.com. Write a list of each name you like (or sort of like, it will help to keep going) and for which the domain name is available. Keep brainstorming for 10 minutes maximum and then choose your favorite candidate off the list. When we started LogoGrab we decided our name in 10 minutes or so.
However, it does get a little harder when it comes to logo but you can also think of / edit your logo at a later stage. At LogoGrab we re-designed our logo 1 year after launch. I wouldn’t be so concerned about a cool logo at this stage. One tip, regardless: come up with an icon that fits in a square, in case you ever have to do an app.
Many thanks to Luca for taking time out to share these branding tips. You can catch him on twitter at @LucaBoschin. He’d also be around mentoring and coaching teams at the Startup Weekend Dublin. Do share and stay tuned for the next post in the #SWDub Mentor Series.
Geheel volgens de traditie hebben we ook voor deze editie van Startup Weekend Eindhoven een nieuw logo bedacht. Na twee maanden intensief werk (lees: wekelijkse gezelligheid na de klok van vier in Usine, Café Allee of andere hotspots met koffie) is daar deze keer een mooie mashup van Eindhovense beelden.
Als eerste hebben we de kenmerkende poppetjes van Startup Weekend zelf. Uiteraard. Wat zou Eindhoven zijn zonder startups? En zonder de bekende gloeilamp van Philips, die natuurlijk ook staat voor alle innovatieve ideeën tijdens ‘t weekend. Als gloeidraad, de werkelijke bron van ‘t licht, het logo van Eindhoven zelf: de zigzag. En dat dan als luchtballon. We gaan de hoogte in deze editie! Ben jij er ook bij? Koop nu je ticket!
We proudly present: the logo for Startup Weekend Eindhoven 2014!
Following the tradition we’ve created a new logo for this edition of Startup Weekend Eindhoven. After two months of intensive work (read: weekly socializing after the clock of four in Usine, Café Allee or other hotspots with coffee) this beautiful mashup of Eindhoven images appeared.
First you can spot the typical dolls of Startup Weekend itself. Of course. What would Eindhoven be without startups? And without the familiar lightbulb of Philips, which also stands for all the innovative ideas during the weekend. If filament, the real source of the light, we’ve used the logo of Eindhoven itself: the zigzag. And that as a balloon. We will go high in this edition! Get your tickets now!