Do you have a brilliant idea for a startup… but the fear of pitching it to an audience holding you back?
This used to be me. Today, I share with you the story of how I overcame my own fears and pitched my idea, and the five tips that will help you nail your pitch at Triangle Startup Weekend: Education.
Startup Weekend: Why I participated
In November 2013, I participated in Triangle Startup Weekend: UNC. At the time, I was looking for a chance to understand how a company is born and thought it would be a good chance to test the waters.
I’m not someone that others would call “shy,” but I’d never pitched an idea in front of an audience before. I’d arrived at the weekend with an idea—but couldn’t bring myself to pitch on Friday night. Instead, I became fascinated with an idea brought forward by Suja Thomas.
Suja’s idea, Mathamagix, sought to engage girls in mathematics through storytelling. We had an incredible team of five, built a great product, and I learned a lot about how a company is born. I fell in love with Startup Weekend.
(Photo: Team Mathamagix at Triangle Startup Weekend: UNC in November 2013. © Jen Riedel)
Five months later, I registered for Triangle Startup Weekend: Makers Edition. I was hooked, and determined to pitch an idea. Here’s how I did it.
Tip #1: Write it down
I had been mulling over an idea for a company for several weeks prior to the event—and I didn’t know if I would have the courage to pitch it.
The morning of the event, I sat at the bar of Cafe de los Muertos sipping on a coffee and scribbling down my pitch on a napkin. I then transferred my notes to my phone. I did all of this just in case the courage to share somehow manifested when I walked into the venue that night.
A few hours later, my feet walked into HQ Raleigh. I met a few folks, make a few great connections, and found a seat as pitches were starting. The line to pitch ideas grew to five, then ten, and then almost two dozen people.
I stopped being able to focus on the pitches on stage. My mind raced, and I began to argue with myself: should I pitch my idea, or not?
I won’t go deep into the process by which I settled on pitching… needless to say, it would have been fitting to have a flower full of petals to assist in making the decision.
So there I am, clutching my iPhone, wondering how I’d be able to fit the whole idea into just 60 seconds. And then I’m in line, and WHAM it’s my turn.
Have you ever had an out-of-body experience? That’s a bit like what I was experiencing. I watched myself take the microphone, look up and out at the crowd, down at my phone. Suddenly, magically, words start to flow out of my mouth.
It was probably the fastest 60 seconds of my life.
In the end, I’d overcome my fears merely by preparing what to say prior to walking on stage. For me, this step was essential. It helped me frame my idea and succinctly present it to the audience. Have an idea? Write it down—even an outline helps.
Tip #2: Tell a personal story
I finished the pitch, thanked the audience, and went to write down my idea on chart paper, and settled in to watch the rest of the participants pitch. A sense of pride and accomplishment accompanied my back to my seat—I’d conquered my fear, the pitch hadn’t flopped, and here I was, with an idea that people liked.
Or so I hoped. When pitches were complete, participants gather to discuss viable ideas. People kept coming up to me and telling me they liked my idea, and that they’d be interested in working on the project over the next 48 hours.
My team shared with me that one of the reasons they wanted to work on my idea was because of the brief story I told during my pitch. I’d shared a personal experience—and an idea on how to solve the challenges I’d faced.
We had a team! We worked incredibly hard to produce our Minimum Viable Product by Sunday afternoon when… I pitched again!
Tip #3: Practice, practice, practice, and then practice
It might seem that five minutes is not that much longer than one minute… but it is an eternity when you’re pitching to judges and an audience. It’s easy to get nervous, so the best thing that you can do is to go into the pitch with a solid plan: what are you communicating, why is your product important, and who is on the team behind the product.
Whether you’re a nervous wreck when speaking in public or not, practicing your pitch out loud will really help the delivery of your idea. I’ve practiced by talking to a wall, staring myself down in a mirror, practicing with a roommate, or sharing with my dog. They’re all great ways to understand how your written words and presentation will play to a live audience.
One of the best things about Startup Weekend is that there are always amazing volunteer coaches that help teams prepare to pitch their idea to the judges—and the audience. I strongly advise teams to schedule blocks of time with these wonderful coaches.
(You can still pitch to your dog, if you’d like!)
Tip #4: Be yourself
One of Startup Weekend’s co-organizers is notorious for “rocking” when speaking in public. It’s not just that he’s nervous, it’s also that he likes to move around. If you’d prefer to walk and talk rather than stand behind the podium, by all means, do it! Be yourself.
You don’t have to use GRE vocabulary or master the thousands of educational acronyms and hashtags that appear on Twitter in order to make a good impression on judges and the audience. No one will remember that you used forty-two four syllable words in your pitch… they’ll remember how passionately you presented your idea and product.
What’s your style? My style was to re-share my personal story, talk about my team, and show lots of visuals to assist. Oh – and we brought props. The audience didn’t remember exactly what I said, but we made sure they could summarize our idea into a Tweet, and that they knew how passionate we were about the concept.
Tip #5: Everyone will support you at Startup Weekend
One of the most inspiring facts about Startup Weekend is that everyone involved enthusiastically supports each other. Volunteers genuinely want to help you on your quest to build a viable product. Coaches take hours out of their weekends to advise you on business modeling, go-to-market strategy, software development, user design issues, and prototyping.
Organizers invest dozens of hours into ensuring that everyone is well fed, well caffeinated, and 100% supported to pursue a startup idea.
(Photo: The idea we pitched at TSW: Maker Edition in April 2014. © Jen Riedel)
Without pitching, I would have never been able to move the idea from just some far off fantasy to a baby step closer to reality. Now, I have pitched at several different entrepreneurship events and plan to share more ideas as they come along.
If you have an idea in the back of your head or scribbled down in a notebook, tucked away somewhere, I encourage you to dust the cobwebs off now and pitch it this weekend at Triangle Startup Weekend: Education.
You can do this. I’ll probably be in line behind you, working through my next great idea.
More resources from Jen on giving great pitches:
Capturing people’s attention is not an easy task, particularly in a very competitive environment as it is during the Startup Weekend. When surrounded by fierce entrepreneurs and disruptive innovators, you’ll have to stand out to gather the best team around you! Therefore, you need to prepare yourself to face the crowd and pitch your business idea. Here are three pieces of advice that will help you make a great first impression.
Be your brand
You have a great idea, you are an awesome entrepreneur, become your brand! Decide who you want to be seen as and become this person. Start with an eye-catching outfit or flyer or object that will help you get the crowd’s attention. Use a simple design that would give a clear vision of your project and helps to define your idea easily. On stage, you’ll begin your branding and lay the foundations for your logo, website and business card. And doing so you will help your audience form opinions about you and start building your reputation.
Get your story ready
Every company is based on a story, so write and use your own story to introduce your mission, core values and vision to your public. Storytelling isn’t making up facts! It is about bringing your business idea to life and explaining why it matters to you and others. Using a story is a clever way to package your message and explore different angles when addressing to different crowds. It is also a good way to create emotions and connect with your target group. Make sure to keep your story interesting and relevant and don’t forget to stay positive, remembering to highlight the benefits of your business or idea.
Pitch like a boss
Make sure you know who you are talking to (future employees, potential clients or investors) and how much they know about you, so that you can adapt your pitch. At the Startup Weekend, likely no-one knows you yet – the challenge is high! Be straight to the point, coherent and clear. Make your target audience know about you, your offer, your characteristics and interact with them to better understand their needs. Practice your speech beforehand so you can develop your story, values and solution in one minute. If you make it, you win!
In a nutshell, train yourself to make a short presentation of your business idea using stories and visual elements to support your speech. At 99designs, we help thousands of entrepreneurs everyday to build their brand identity. Find inspiration on 99designs today and get a free design consultation on your brand identity. We wish you a great first impression during the Startup Weekend and loads of fun!
One of the things that may be new our Startup Weekend participants, even some of those who are entrepreneurial veterans, is the pace of the Friday night Pitch Fire session. All you have is 60 seconds, a mic, your voice and you passion.
Startup Weekend operations manager Adam Stelle and the good folk at Startup Weekend Indy provide a great explanation of the Pitch Fire:
Pitches on Friday night be in a “pitch-fire” format, which means you will have just 60 seconds to get the audience interested in your idea. You will have no slides or props – just a microphone and a smile. You won’t have time to go over features, so just focus on the core of the idea and make your enthusiasm contagious. Here is the format for pitches that we recommend:
- Who are you and what is your background? (5-10 Seconds)
- What is the problem that you product is solving? Or, begin with a story (10-20 Seconds)
- Explain the product and how it solves the problem (10-20 seconds)
- Who do you need on your team (a developer, marketing, designer?) (5-10 seconds)
- Finally, make up a name for your startup so the facilitator can give it a title
Voting & Forming Teams
After pitches, you will have more time to mingle. If you pitched an idea, this is your time to start recruiting others that are interested in your idea. If you did not pitch, or if you are having trouble finding others to join your team, use this time to seek out those that pitched other ideas that you found interesting.
Next, the crowd votes on their favorite pitches. This is a simply a way to encourage quick team forming. This is by no means an exclusive process and if you pitch an idea and it is not voted as one of the top ideas, you are more than welcome to work on it if you find some other people who want to work on the idea with you. From there we will form teams and these are the startup ideas that will be worked on over the weekend.