The new publishing imprint will curate and publish breakout ideas from entrepreneurs, innovators and industry disruptors
Boulder, Colo. (January 16, 2020) – Techstars, the worldwide network that helps entrepreneurs succeed, today announces plans with John Wiley & Sons, Inc. (NYSE: JWA and JWB), a global leader in research and education, to launch a new publishing imprint, Techstars Press.
Techstars Press will serve as the premier publishing home for entrepreneurs, innovators, and industry disruptors, and will acquire, curate, and publish with the mission of providing indispensable resources for the startup community. In keeping with the Techstars spirit of stimulating innovation and positive social and economic change globally, Techstars Press will act as a platform to launch breakout ideas and industry expertise within the entrepreneurial and startup landscape.
“With Techstars Press, we will aim to create a better, more innovative, and more author- and audience-appropriate publishing experience for entrepreneurs and innovators,” said Jenny Lawton, Chief Innovation Officer, Techstars. “By bringing these books together under one imprint we will focus, amplify, and accelerate the success of each book, and help authors benefit from the power and support of the Techstars global network.
Through Techstars Press, Techstars and Wiley will be able to offer unique value to authors and readers, bringing to market rich content from talent that traditional publishing houses alone don’t have access to, and providing a flexible range of offerings in both product and promotion.
“Wiley has long been a proud publisher of some of the greatest thought leaders on business and technology,” said Matt Holt, SVP of Professional Development at Wiley. “We are excited to partner on Techstars Press, using our 200+ year-long publishing legacy to elevate the valuable insights from their well-respected entrepreneurial community.”
Techstars Press will publish its inaugural titles in 2020, including Yes, You Can Do This! How Women Start Up, Scale Up and Build The Life They Want by Techstars’ General Manager, Claudia Reuter, due to be published in February. Yes, You Can Do This! encourages women to “lean in” to entrepreneurship in order to create businesses with the rules they want and change the playing field for others all while making a significant impact in the world.
Techstars is the worldwide network that helps entrepreneurs succeed. Techstars founders connect with other entrepreneurs, experts, mentors, alumni, investors, community leaders, and corporations to grow their companies. Techstars operates three divisions: Techstars Startup Programs, Techstars Mentorship-Driven Accelerator Programs, and Techstars Corporate Innovation Partnerships. Techstars accelerator portfolio includes more than 1,900 companies with a market cap of more than $25 Billion. www.techstars.com
Wiley drives the world forward with research and education. Through publishing, platforms and services, we help students, researchers, universities, and corporations to achieve their goals in an ever-changing world. For more than 200 years, we have delivered consistent performance to all of our stakeholders. The Company’s website can be accessed at www.wiley.com.
Lauren Andrich (Wiley) + 1 201-748-5838
Michelle Zack (Techstars) +1 678-773-6163
YES, YOU CAN DO THIS! HOW WOMEN START UP,
SCALE UP, AND BUILD THE LIFE THEY WANT
YES, YOU CAN DO THIS! IS SET TO BE PUBLISHED BY TECHSTARS PRESS, A PARTNERSHIP BETWEEN TECHSTARS AND WILEY, ON FEBRUARY 19TH
Hoboken, NJ (January 16, 2020) – In the upcoming new book Yes, You Can Do This! author and General Manager Americas East for worldwide entrepreneurial network, Techstars, Claudia Reuter, has created a new manifesto for women in the workforce. Reuter shares her story of re-entering the workforce after raising her two young children and the unique path she forged to create the career and life she wanted. In Yes, You Can Do This! Reuter invites other women to explore and to consider entrepreneurship by weaving a fictional narrative with practical take-away resources, so they too can create businesses with the rules they want, combat many of the challenges women face along much more nuanced career journeys, and step into leadership positions of their choosing.
“Right now, fewer than 10 percent of Fortune 500 CEOs are women, less than 25 percent of corporate board directors are women, and only 17 percent of companies offer paid maternity leave,” Reuter notes. “While we’re making progress, at the current rate of change we’re still 100 years away from gender parity in the workforce. I wrote this book because I believe that if we can support more women who pursue entrepreneurship, we can change those stats more quickly, and level the playing field for others in the process.”
More than just a “how-to’ book, Yes, You Can Do This! provides clear examples and practical resources to help women
- Develop and share their vision
- Learn how to deal with stereotypes and unconscious bias
- Leverage perceived weaknesses and turn them into strengths
- Balance life and avoid burnout
- Cultivate the confidence to transform an idea to a company with the culture and rules they want
Yes, You Can Do This! is the first title to be published under the imprint Techstars Press, a new partnership between Wiley and Techstars, that will serve as the premier publishing home for entrepreneurs, innovators, and industry disruptors, and will acquire, curate, and publish with the mission of providing indispensable resources for the startup community.
In keeping with the Techstars spirit of stimulating innovation and positive social and economic change globally, Techstars Press will act as a platform to launch breakout ideas and industry expertise within the entrepreneurial and startup landscape. Through Techstars Press, Techstars and Wiley will be able to offer unique value to authors and readers, bringing to market rich content from talent that traditional publishing houses alone don’t have access to, and providing a flexible range of offerings in both product and promotion.
Yes, You Can Do This! is currently available for pre-order and will be available wherever books and ebooks are sold on February 19th.
About the author: Claudia Reuter (http://www.techstars.com / https://www.claudiareuter.com/) is a GM for Techstars, where she’s invested in several companies, a former Senior Vice President of Labs and Digital Services for Houghton Mifflin Harcourt, and the former CEO and co-founder of SchoolChapters (acquired by HMH). She currently serves on the Board of Directors at Lessonly and has been featured on leanin.org, quoted in Forbes and Entrepreneur, and recognized for her trailblazing work by the Boston Business Journal as a “Women to Watch in Technology” and as a “Changemaker” by HUBweek, for her focus on bringing technology to places it doesn’t exist. She is a member of the Editorial Advisory Board for Innovation Leader and she is the creator and host of the podcast “The 43 Percent” which debuted in March 2019 as a “New and Noteworthy” on Apple podcasts.
About the book: Yes, You Can Do This! How Women Start Up, Scale Up, and Build The Life They Want by Claudia Reuter (Techstars Press, February 2020, 224 Pages, $25.00, ISBN: 9781119625605). For more information please visit the book’s page on Wiley.com.
Media contact: For advance review copies of the book, interviews with the author, excerpt requests or any additional information, please contact: Amy Laudicano, Wiley – email@example.com.
Sell More Faster is the book that every early-stage startup needs to help it find product-market fit. Every startup, at any stage, needs to get—and keep—more customers. Read it once, then keep coming back as your startup grows: it will be your guide over months and years of building your company.
You know your startup needs to sell, sell, sell. Sell More Faster by Amos Schwartzfarb helps you do this by offering a data-driven map for how to find product-market fit, how to know when you’ve achieved it, and how to use it to build a powerhouse company. Sell More Faster is the ultimate guide for startups about how to find, and keep the customers who need what you are selling.
We talked with Amos about how he became the expert in startup sales, and what he hoped to achieve by writing Sell More Faster.
A Really Good Recipe Book
Amos likens Sell More Faster to a “really good recipe book.” In other words, he’s laid out the ingredients and instructions, and now it’s up to you to bake the cake: “I took my process and thought: how do I create a really simple-to-follow recipe for startup sales success?” The result is this simple-to-read, simple-to-understand, simple-to-implement text that lays out a meticulous series of steps for asking yourself hard questions and gathering actual data about your customers, in order to make them need you.
No magic tricks, no cult of personality, nothing impossible to replicate: if you follow the instructions in Sell More Faster, you will end up with customers who, in Amos’ words, “have a delightful and incredible experience and stay forever.”
Either that, or you’ll figure out quickly that you don’t have truly product-market fit, so you can address that problem now, rather than later, when it’s a much bigger problem. No matter where you are now, it’s always a much bigger problem later.
No Better Expert at Startup Selling
“There is no better expert at startup selling than Amos Schwartzfarb. Follow his advice.” —Aziz Gilani, Managing Director at Mercury Fund
If you look at Amos’ career, you can see how he ended up as an expert in startup sales.
“I’ve been doing customer research for this book for the past twenty years,” Amos said. Over those years he’s been responsible for sales or customer satisfaction at six startups—with a combined exit value of over $900 million—and then taken on the role of Managing Director for Techstars Austin for the past four years. He’s one of the most active early-stage investors in all of Texas.
At Techstars, Amos found that other MDs often asked him to come and do workshops or talk to the startups in their programs about sales issues. He discovered he was getting the same set of questions over and over again, so he started creating workshops and writing blog posts, hoping to scale his ability to share knowledge.
It’s About the Process
The problem with workshops and blog posts is that they’re too short. Startups need to develop a strong foundation and then build on it: it’s a process. Amos could describe the basic principles, but “there were always a lot of questions.” This is because what you need to do depends on where you’re at in the process, so it was difficult to create a workshop or a blog post that met everyone’s needs.
Sell More Faster preemptively answers the questions that Amos got time and time again giving live workshops, and describes the process in detail: “I want startup founders to understand the path they need to go down to put the principles into practice.”
That’s when Amos realized he had a book he needed to write.
The Opposite of Read It and Forget It
For one thing, while you can, and should, read the whole thing right away, be aware that the chapters build on each other: you won’t be able to take the actions in the later chapters until you’ve built the foundation described in the early chapters. Sell More Faster isn’t just a book you read—it’s a book you do.
The entire act of entrepreneurship can be understood as one grand exercise in experiential learning. Entrepreneurs must constantly be learning in order to keep their companies growing. What works today, at this stage and in this market, won’t work tomorrow—either because your company has changed or the market’s changed. (This is one reason why startup accelerators are so useful—they’re basically guided experiential learning, tailored to your company.)
Sell More Faster is a guide to experiential learning around one specific piece of the startup journey. As Amos puts it, “Sell More Faster doesn’t teach you how to sell. It teaches you who you can sell to and how to build a sales organization over time.”
Slow Down to Speed Up
At Techstars, one of our oft-repeated mantras is that you need to slow down in order to speed up. Yes, speed is essential to any startup—it’s one of the big advantages that startups have over big companies. But if you’re not going in the right direction, all that speed will get you nowhere.
Here are a few of Amos’ key points to help you slow down in order to speed up:
- You think you know who your customer is, but you don’t really know yet.
- You think you know what they’re buying from you, but you don’t really know yet.
- You think you know why they’re buying from you, but you don’t really know yet.
This who, what, and why are the W3 framework that Amos lays out—the “secret sauce” of Sell More Faster. Amos turns these insights into actionable instructions that get you to a point where you do know who your customer is, what they’re buying from you, and why.
Amos’ process helps you form a strong opinion of who your customer is and what they’re buying from you. “Until you have an opinion about this, you have nothing to test against,” Amos explained. The testing part is crucial because your first theories are probably not fully correct: “No one nails it on the first time.” And that first salesperson you hire? They’re actually a customer development person—and understanding the difference between these two things is deeply important.
Every step in the process laid out in Sell More Faster guides you to form theories and then helps you understand exactly how to test them. There are plenty of articles out there that will tell you to gather data and test your theories—but Sell More Faster explains how. This is the difference between unhelpful advice and required reading.
This all sounds great, but how does it work in practice? Companies that Amos has worked with, including Scalefactor, Showbotics, Storyfit, and Skipper, have all benefited from this process. You can read their stories in the book. And you can read the first chapter of Sell More Faster right now, and see for yourself whether the W3 Method makes sense to you. Then you can buy the book for the rest of the process.