It’s no surprise that Twitter poses a huge opportunity for small businesses. Its recent IPO valued the company at $24.9 billion. The company has also showed explosive growth since it started with 231.7 million active users.
As a small business owner, looking to take a step into the world of social media, you should take advantage of what this channel has to offer your company, and expand your business’s reach one 120-character message at a time.
Continue reading, we have a variety of tips to getting your business Twitter account on the right track!
Giving customers immediate support
Having a Twitter account for your business is great for customer support. The beauty behind tweeting is interactions are quick, brief and much more personal than automated message machines or emails. Where responding to inquiries via email can be time consuming with formalities or sometimes perceived as impersonal, Twitter’s 120-character limit keeps responses to the point.
Because such a short time is needed to send a tweet, your responses must be prompt. Think of it this way, it takes a customer a mere 90 seconds to write a complaint – if your response time takes more than 24 hours, you could be leaving money on the table. Also, keep in mind that Twitter is a public forum; therefore your responses, as well as those of your customers, are broadcasted to the entire Internet.
Work this to your advantage. Responding in a friendly, conversational manner will earn followers, boost your credibility and build stronger relationships with your prospects and current customers.
Sales, promotions and discounts
Having active followers is the key to successful Twitter traction. How do I gain these followers, you ask? To start, it’s important to note that no one willingly follows a company to be bombarded by unrewarding advertisements. Your company’s social media content must be interesting and beneficial to your users.
Try tweeting conversational notes and discussion points that are relevant but not necessarily directly related to your business.
A great way to promote your business is to periodically have contests where followers retweet (RT) to win a prize. Below is an example of a RT contest EA held – within an hour and a half, they had over 550 RTs, furthering their reach with just one click!
Keep up with the times
Maintaining followers is as important as attracting them. Keep your viewers on their toes by posting fresh, up-to-date content daily. Look for current events that relate to your business, and always look for new ways to relate to your audience.
A brilliant example of this was a post by Miller Lite following the TV show Breaking Bad’s series finale, which had a viewership of 10.3 million people. The tweet caters to a specific audience and maintains a friendly sentiment, thereby giving a personality and gently opinion to the brand.
As you can see, Twitter is a great way to support customers, connect with prospects and let your company’s personality shine. Once you’ve thought out how you want to approach your Twitter channel, be sure to add Twitter posts to your social media content calendar to ensure your company doesn’t go a day without a tweet. Now get out there and start tweeting!
Check out the original post on the GO.CO blog!
Twitter is an awesome way of generating leads and collecting emails for any business! You can go from 0 to 30, 60, 90+ leads a day. It’s a great channel you can leverage to fill the top of your funnel.
Whether you’re a fashion e-commerce brand, B2B SaaS, or even any service based agency, you can start collecting emails directly on Twitter in 5 minutes.
Here’s what a lead generation card looks like to your audience. All they need to do is click the blue “Learn more!” button and the email is automatically submitted.
Now you push them down your funnel as you would any other channels via email lists, custom audience targeting, sales pipelines, etc.
Feel free to go check out the card natively on Twitter here: https://twitter.com/SHERM8N/status/761722419962937345
Here’s a Step-by-Step Guide on Creating a Twitter Lead Generation Card
1. Login to https://ads.twitter.com. If you haven’t done so already, attach a credit card. Don’t worry, you don’t need to spend money on ads to generate leads. The credit card will activate lead generation cards for your account. (Thanks Michael catching this!)
2. Under the “Creatives” navigation menu, select cards, and click the “Create Lead Generation Card” button.
3. Give the card a short description, an image, a call-to-action, and save the card. See below for a quick example:
4. Now we need to go back to our list of created cards and create a new tweet by clicking the icon as circled. Use something to describe to your audience why they should give their email address over 🙂 Then tweet it out immediately.
5. Pin that tweet to your profile so that every one of your new followers will see the tweet that contains our lead generation card.
That’s it and now you’re off to the races in 5 easy steps. We previously talked about how to drive people to visit your profile, get them to become your follower, and now you can collect their email address!
My grandmother recently signed up for Facebook.
My niece who is 12 years old, frequents Tumblr. I recently hung out with a friend and we reminisced about how we first met: on Twitter. Many people can’t make a home purchase without consulting their stylist: Pinterest. My web developer relies on Instagram and Vine for inspiration. And finally, I only make a hire when my recruiter, LinkedIn, tells me to.
So if everyone is on social media, how do you choose where to focus marketing efforts? You could spend all your time tackling the large social media sites. Or you can use this list to help you find niche sites to target a specific market – sites focusing on segments such as from dance enthusiasts to design hobbyists.
If you’re still going after the Facebook crowd, for the large reach and segmentation, here are some some pointers to get you started. Many of the recommendations can be applied to any social media site.
- Every post has one of two purposes: Sharing or Generating. Know your goal!
- Connect your other accounts to FB and others and cross promote
- Add the key words to the user name so it has a better chance of coming up when searching
- Put the website URL in your About section
- Create an editorial calendar and pre-schedule posts with Hootsuite
- Comment and like posts on other pages so others know your page
- Integrate your email subscription form into FB page (if you use MailChimp, here is how)
- Make the ratio of “selling” to “engaging info” 20%:80%
- Make a list of all the problems/challenges your super specific target customer is facing and compose posts accordingly
- Create offers only for FB fans (you can find code that hides posts from non-fans)
- Use video/infographics/cartoons/other fun and different visuals
- Create posts with questions to generate discussion
- Leverage calendar events and news events and post related to those
- Get personal: Include your photo in the FB profile (if not on the profile photo, somewhere on the photo stream
Though social media can be a huge distraction and often consume hours without any tangible returns, appropriate utilization can help build the targeted branding, recognition, and engagement to establish and grow your venture.
So how you do leverage social media for your business? Is it working in your favor? Let us know in the comments below.
This was originally created by Kriti Vichare for #entrepreneurfail: Startup Success.
Antes de la proliferación de las redes sociales y de la penetración del Internet, los medios tradicionales de comunicación eran la forma más fácil de mercadear un producto. Un simple anuncio en la televisión o en el radio, con información básica sobre los productos o servicios (dónde, cómo, por qué, y cuánto), era suficiente para captar la atención del público.
Hoy día esto ha cambiado. La saturación de anuncios en Facebook, Twitter, Instagram e inclusive los que se envían por email, han hecho que el consumidor pierda interés y no preste atención a la publicidad tradicional. Los consumidores ya están hartos de tanto anuncio. Piensa en cuanta publicidad dejas de ver en tu Facebook Newsfeed.
Lo importante ahora es contar historias.
El poder de las empresas reside en producir toda una historia alrededor de sus productos y servicios. Como explica el gran mercadólogo, Seth Godin, en su libro “All Marketers Are Liars”; el inventar y producir ya no son los motores del crecimiento de las compañías. Contar historias auténticas, transparentes, emotivas, empáticas y sobre todo excepcionales, es lo que motiva y atrae la atención del consumidor.
Cuando comenzó The ZFive se sabía que los productos no se iban a vender por si solos o con publicidad tradicional. A pesar de tener un producto de alta calidad, creativo y único en su diseño, sabían que lo que tenían que vender era un estilo de vida que atrajera la atención de nuestros clientes potenciales.
Dedicaron los primeros meses a crear contenido que generara simpatía con los consumidores. Diseñaron imágenes que atraparan la atención de esos consumidores.
¿Cuánto triatleta no se ha perdido en buscar su equipo entre un mar de bicicletas después de salir del agua? Esta imagen nos ayudó a generar tráfico a nuestra página sin vender el producto directamente.
El éxito de The ZFive dependerá de su habilidad para atraer a su mercado potencial y contar historias que capten su atención. Estas mundanidades tan simples con las que nuestros consumidores se identifican, generan interés en la marca. Esto se hace con el fin de incrementar tráfico en la página y vender sus productos.
Cuando quieras vender algo, piensa en quién es tu cliente y fabrica un historia que ellos puedan creer y compartir con su red de amigos. Esto te ayudará a crear una relación con tus clientes potenciales que con el tiempo generará ventas para tu compañía.
Beware of the gigantic social media time vortex.
15 tweets, 6 updates and 8 status messages later, you realize your whole day has disappeared! The lure of social media is hard to resist. Instant gratification, constant validation, and the illusion of productivity make the channel irresistible. It’s also so easy! So you can understand why many first-time entrepreneurs, even without a product or customer, turn to the social media first. I was definitely guilty of this: before I had a concrete business idea, a paying customer, or a vision, I created 3 twitter accounts supporting my future business endeavors! What a waste of time, in retrospect.
The irony is that clients and a real business comes from value, trust and relationships, not necessarily “twoots and tweets” on the new social media site of the week. (With so many new social media sites popping up, it’s now even hard to keep track of them!) Reliable business comes from opt-in loyalists who honestly love your business and your value proposition. Of course, don’t ignore social media, but spamming groups asking for likes with irrelevant content doesn’t make a sustainable business. Random fans, friends and followers who are not truly committed your brand will waste your time, and result in low engagement levels. And to spend so much time building a base on a third-party network can be dangerous as you can be a victim to their policies and fate. The popularity of current “hot” social media destination may be history before you even know it.
Nurture your fans instead of aiming for large social media numbers. Create some exclusive content and offers for them and show them some love. And (we’ve all been guilty of this), no need to post when there is nothing useful to say! Your loyal followers will understand. In the long run you’ll have more time to dedicate quality to those real customers who love your work.
Are you guilty of falling into the social media trap? Tell us about it in the comments below…
This post and comic were originally created for #entrepreneurfail: Startup Success
When employer-review website Glassdoor rated the top 50 places to work for, technology companies made up almost half the list. It’s clear that the IT sector does it better, with a focus on work-life balance and plenty of employee perks.
But which tech companies are leading the way?
1. Twitter: Microblogging Platform Outranks the Rest
Microblogging social media platform Twitter came out on top of the tech heap in Glassdoor’s 2014 rankings with an enviable rating of 4.6 out of 5. No wonder its employees are so happy; its San Francisco headquarters seems more like a luxury resort than an office space with its yoga studio, rooftop garden, and arcade parlour. It also doesn’t hurt that its software engineers are amongst the best paid in the United States. They typically make $142,863 annually, which is $50k more than the national average.
Twitter isn’t run by a faceless board either. Company chief executive officer Dick Costolo is particularly popular, with an approval rating of 96 percent.
“Twitter is an exceptionally transparent place,” one Twitter director told Glassdoor. “Senior team sets that bar very high. Also, we are charting our own course – not copying the playbook set out by other companies.”
2. Grafix Softech: Interactive Workplace Values Employee Contributions
Indian-born businessman Tej Kohli was an e-commerce pioneer when he founded his first company, Grafix Softech, in Costa Rica in 1998. Creating secure e-payment solutions continues to be the company’s focus, although it’s expanded its operations to provide more comprehensive business services including creative marketing campaigns and search engine optimization from its offices around the world.
Grafix Softech’s diverse interests present exciting challenges for its employees, but it’s Tej Kohli himself that makes working for this global tech company so appealing. Despite having many business interests, he continues to take an active role in his premiere company. He looks beyond credentials and evaluates potential employees on their personal strengths. He believes that nurturing his workforce’s talents is the secret to business success, so he takes the time to listen to his employees, communicate with them, and reward them for outstanding performance.
This personalized approach makes Grafix Softech workers feel more valued and happier than many others in the industry. No wonder the majority of Grafix Softech employees have worked for the company for at least a decade, much more than the average 5.4 years that most Americans spend in any one position.
3. Riot Games: Popular CEO Heads Leading Games Firm
If computer games are your passion, a position at Riot Games should be at the top of your wish list. Its standards are high, but if you can keep up you’ll embrace the opportunity to learn and grow under beloved CEO Brandon Beck. He is so well-regarded that he has a virtually unheard of approval rating of 100 percent.
Beck’s popularity may have something to do with the enviable workspace he’s created for his valued employees. It includes a fully stocked kitchen and bright office space to maximize productivity. Riot Games also strives to offer a good work-life balance to its employees who enjoy flexible working hours.
All these benefits led one employee to comment on Glassdoor, stating “Everyone here is immensely passionate about what they do, and if you aren’t learning something every day, you must be in the wrong office. The company takes ridiculously good care of us, and tries every step of the way to make sure we’re engaged culturally, intellectually and socially with the industry and each other. It’s by far the best place I’ve ever worked.”
4. Google: Setting the Standard
Google has always been regarded as one of the best tech companies to work for. The world’s largest Internet search engine and the creator of the Android mobile platform has featured prominently on Glassdoor’s list for the last six years. Business networking website LinkedIn also names Google the world’s most in demand employer.
The standards are high but employees who meet them are rewarded with plenty of perks. There are more than 15 cafes on the main campus in Mountain View alone, and all snacks, drinks, and meals are provided free of charge.
Workers also enjoy complimentary onsite haircuts and the use of laundry and gym facilities. If the stress of the job ever becomes too much, employees can unwind with video games, table soccer, and ping pong.
Anyone serious about their craft will appreciate the opportunities to learn at Google just as much as the enticing extras. “The older teams, such as infrastructure and apps have people who can teach you more in an hour than you learn many places in your entire tenure,” one Google software engineer posted at Glassdoor. Its innovative 20 percent time program also gives employees the chance to balance their regular tasks with fulfilling work on special pet projects.
5. Atlassian Software Systems: Paving the Way Down Under
Atlassian Software Systems might not be an international household name, but tech workers around the world hold this Australian company in high esteem. In 2013, leading Australian business magazine BRW named the local tech company the second best place to work in Oz. It was also the top information technology firm on the prestigious list.
The Atlassian team has developed software for some of the world’s leading companies including Facebook, Netflix, eBay, and Twitter. Workers at its Sydney, San Francisco, and Amsterdam offices are encouraged to “build with heart and balance” and “play as a team.” Those employees who go the extra mile are rewarded for their efforts with Kudos in the form of gift certificates to Amazon, iTunes, and local retailers.
All “Atlassians” enjoy plenty of perks including five paid days off a year for charity work, study programs, and a 20 percent pet project scheme similar to Google’s initiative. All Atlassian offices also offer on-site yoga classes, bike facilities, Xbox consoles and billiards tables, and fully stocked kitchens. A good work-life balance and a long-term commitment to the company is encouraged with employees receiving a paid trip, to the value of $3,000 for Aussies and Americans and 2,300 euro for Dutch employees, after five years’ service.
A career with one of these innovative, employee-focused tech companies will deliver the security you need with the job satisfaction you’ve always hoped for.