Techstars Includes Diverse LEADers is our series highlighting diverse members of the Techstars Network. Techstars is committed to having a meta-impact on diversity in the tech space by encouraging a new generation of entrepreneurs to build inclusive companies from the very start, because we know diverse teams perform better and we believe inclusive companies will create a better future.
Today, meet Carrie Shuler.
Carrie Shuler in her own words:
I have a Masters Degree in Communication. In 2011 I began my creative journey, working for multiple award winning media companies as a content curator, producer, creative writer, and stylist. You can find my portfolio here. I founded my first company at the age of 24. It became a social media craze reaching 40k organic followers in just a few short months.
I am currently the Co-Founder at Stark Mobility (8.1k likes on FB). We were seeing $30K+ in monthly sales online of our electric skateboard with only $5 in ad spend. Almost all sales were coming from our social media and email marketing efforts. As the CMO I was in charge of all online customer touch points including the blog, IG, FB, product updates, photos & videos. Stark Mobility is now part of Startup Autobahn powered by Plug and Play and running a pilot program with a large German automotive.
Additionally I am the Berlin lead for the SoGal Foundation, the largest global platform for the education and empowerment of diverse entrepreneurs and investors. Our mission is to close the diversity gap in tech.
How Carrie LEADs:
Read the book “The 5 am Club,” and don‘t be afraid to be bold and ask for what you want.
Every woman that I have worked with in my life has had an impact on me.
One person in particular was my boss at CBS, Michelle Moder. We were working on a show called Hawaii Five-0. She was ruthless if you weren‘t on top of your game and the most generous person on earth when you were. She held herself accountable to her work and stayed true to her values. It takes a very strong person to lead an operation as big as ours was, and she did it with grace and humor.
She is the strongest, hardest working woman I have ever met, and I truly hope to work with her again one day.
- Have enough money in the bank or a consistent revenue stream to sustain yourself for 6-12 months before fundraising.
- Be open to opportunity. Give new experiences a chance, they will open your eyes to new ideas, implementations, market opportunities, and true passions.
- Bring people onto your team who are better than you.
- Don‘t jump the gun with co-founders. WAIT until you find the right person who compliments your strengths and weaknesses. The wrong person can turn your passion into a nightmare.
Competition. I want to be the best.
What makes you YOU?
I‘m a fighter! I‘ve been a tennis player since I was four and started training professionally when I was 14. My mind is programmed to take every day or challenge like it‘s a tennis match. Point by point. The game is never over until you shake hands!
Pascale Hyboud-Peron, Co-founder and Director of Venture Centre, has an awesome Twitter bio: “Creating connections and exploring intersections between people and ideas by delivering meaningful opportunities to do good stuff together #entrepreneurship.”
Meaningful Opportunities to do Good Stuff Together
Pascale’s dedication to entrepreneurship goes far beyond digital self-presentation. Shortly after attending her own first Techstars Startup Weekend in 2013 in Tauranga, New Zealand, Pascale met her Venture Centre co-founders, and together they started this entrepreneurship hub and social enterprise designed to support and grow entrepreneurship in Tauranga: “When not coordinating programmes or producing events in our coworking space, I spend time on exploring and strengthening generative relationships and partnerships to ensure our community of entrepreneurs can access the resources they need to take the next leg of their journey,” Pascale says. “We work with founders with ideas to solve social and environmental problems, from the very early stage past ideation through proof of concept to their first drop sheet.”
Supporting People’s Empowerment
Pascale started her career as a teacher, before discovering her inner entrepreneur. “I was definitely not born an entrepreneur, nor did I call myself one until only very recently,” she says, “But the passion for supporting people’s empowerment has always been there.” She sees that as the through-line that connects her first career in education with her second in entrepreneurship.
Since 2014, Pascale has been organizing and then facilitating Techstars Startup Weekends all over New Zealand, although she likes to point out that she is constantly “playing an ever diminishing role :-)” That’s because she focuses on “enabling fresh energy and commitment, with a view to renew the crew incrementally and maintain the event firmly on our local ecosystem’s calendar.” Pascale knows that the best way to help others is to teach them, and encourage them to help themselves.
Pascale gets most passionate when talking about ventures that she has seen come out of Techstars Startup Weekend, or that she has been able to help through Venture Centre, such as SeeSpray and CLOser. These are both ventures that solve social problems—the founder of SeeSpray was concerned about the pesticides being sprayed on a neighboring orchard when her kids were playing outside, and CLOser tackles affordable housing and sustainable co-housing communities—and both, as Pascale notes, have “all female founders!”
Pascale’s big goal is to help “create new ventures that do good for our people and our planet. I want to help this change happen faster.”
What’s Your Twitter Bio?
Go look at your own Twitter bio. Go ahead, do it. And take a moment to ask yourself if you’re being who you want to be, living the life that you show the world on social media.
Pascale is. If you want to ask her how she does it, you can connect with her on Twitter, or meet her at Tauranga Startup Weekend_Sustainable Development Goals edition, coming up on 30 August 2019.