There is no doubt that Startup Weekend is proud of its alumni, and when a startup like Memolane is making its way to the top, it’s music to the ears.
Memolane, short for Memory Lane, has travelled far since its conception last April, from Startup Weekend Copenhagen all the way to becoming based in San Francisco. During the Startup Weekend event, Memolane emerged as the winner for the DKK 10,000 prize – that’s around 1,725 USD. Seeing the potential of a successful startup, founder Eric Lagier quit his job and decided to focus on his project.
And Eric Lagier isn’t the only one who sees the potential: investment firms like August Capital and Atomico believed in Memolane so much that they’ve invested $2 million overall to fund the startup. Investment deal from August Capital was led by Howard Hartenbaum, who, interestingly, was one of the first investors of Skype, whose founders, Zennström and Janus Friis, is also the founders of Atomico.
There is little yet to be known about Memolane, other than how people can use it to “capture, create, search, comment, and share” their history. Being discreet, if not secretive, might be the better marketing strategy at the moment to arouse curiosity from future users. Hopefully, in the coming weeks, Memolane will officially be launched and all details will be out in the open. And since Memolane is the Startup Weekend Copenhagen winner, and has top-gun investors backing it up, it’s expected to be a surefire hit. So watch out for Memolane’s official launch.