Guest Post by Melissa Calavan from MOO.com, they are an awesome company and are working hard to help entrepreneurs! They have an offer just for Startup Weekend peeps too! Urge your Organizers to get their MOO on!
Seriously though – there are so many things to think about when you’re starting a new business, it can be pretty overwhelming. So before you get bogged down with office space and cash flow and Swedish ergonomic chairs, a great place to start is a well-designed, good quality business card. It’s one of those little details that seem to stick in people’s minds – if your card feels good in the hand, and is visually memorable, it’s far less likely to be forgotten in a wallet or worse, discarded in the nearest bin.
Making sure people hold onto your card (and even call you to follow up!) can take some really creative thinking – after all, unless you’ve invented a brand new service or product (and if you have, we’d love to hear about it!) there’s going to be a lot of competition. But there are some tricks you can use to make your cards more than just another bit of paper.
What’s in it for them?
Want potential customers and clients to follow up after they’ve met you? Give them an incentive to look at your cards twice. For example, if you’re providing a service, you could have a card that doubles as a Loyalty Card – buy one and get one free! You could also include a Promo Code for them to get a discount on your products or service when they log onto your website and make a purchase- or even a code they can pass along to a friend.
Make it memorable
Most Business cards are pretty standard – name, address, contact details. Make yours a talking point. If you own a restaurant, why not include recipe details on the back of your cards? If you sell coffee, how about some fun coffee facts to go with your details? Or if you’re a tech company who’s won some awards, why not make the back of your card look like a mini-CV? It’s a great way to show off your testimonials. Whatever your industry, there’s bound to be some interesting or quirky information you can use to make your business card more than just a business card.
Keep it smart
The idea of a business card is to make it simple for potential clients to get in touch, So, why not make it even easier? Print your cards with QR codes on that link directly to your website when they’re scanned with a smartphone. It also lets your new contacts know you’re tech-savvy and you’re there to make life easier.
Stay on brand
If you’re dealing in physical products, branded business cards make great hangtags and price tags. MOO.COM created a unique technology which allows you to print a different image on every single card in the pack, so you can always carry your product portfolio in your pocket – which makes it very easy to hand out more than one card and get new clients to pass them along (they’re great for artists and designers wanting to show their versatility.)
Free offer for Startup Weekend
MOO is partnering up with Startup Weekend to offer all attendees free* Business Cards or MiniCards – so you can easily network and keep in touch with all the people you’ve met at Startup Weekend. Are you an organizer? Get in touch if you’d like attendees to pick up their cards at your event for a reduced shipping charge.
*Just pay shipping; limited to one pack per customer.