Ali Asaria is the Founder and CEO of Tulip Retail, the leader in store associate mobile solutions. Established in 2013, Tulip supplies leading retailers with in-hand technology that empowers their store associates with the product, customer and store information they need to deliver breakthrough customer experiences.
Ali is also the Founder and former CEO of, a leading online retailer of health, beauty and baby products.
Through innovative retailing developments like nationwide free shipping, a Virtual Wall for ordering products on-the-go, and apps for every platform, grew to become one of Canada’s leading retailers, earning the Retail Council of Canada Award for best E-commerce retailer and the Canada Post eCommerce Innovations award for best e-tailer.
Previous to that, Ali worked at BlackBerry in various roles and was best known for making BrickBreaker, which was one of the most popular mobile games of its time.