Andrea Baptiste is an accomplished Senior Executive and Entrepreneur with more than 25 years of success in enterprise, B2B and B2C software, SaaS and telecommunications networking. Leveraging extensive experience with corporate strategy, raising financing rounds, M&A, IPO and developing product market fit, Andrea is a valuable asset for companies looking to scale for growth, drive new business, or establish new channels. Her broad areas of expertise include vision and strategy, product management, business development, strategic partnerships, start-ups, cloud computing, and venture capital.
Andrea currently leads the Startup Ecosystem for Canada at Amazon. She was the first hire by Amazon to lead the business in Canada, working with startup companies, venture capital (VCs), and Accelerators and Incubators. She is responsible for developing and executing the operational plan and budget for the Startup Ecosystem team. Before joining Amazon, Andrea was President and CEO of Benbria, where she drove corporate strategy, raised financing rounds, and provided executive leadership in the development of strategic partnerships. Prior to joining Benbria, Andrea was co-founder and CEO of Atreus Systems where she successfully led the company’s growth resulting in its acquisition by Sonus Networks in 2008. Prior to co-founding Atreus Systems, Andrea was responsible for business development at Cambrian Systems, a metro DWDM equipment vendor that was acquired by Nortel Networks in 1998. During her career, she has been instrumental in achieving 400% growth YOY, and recurring revenue growth at 10% Month-Over-Month, expanding companies internationally, launching new product solutions, and increasing company valuations. Andrea was also named in patents in OSS software, SaaS sytems and intelligent routing and telecommunications networking. Andrea’s experience in business leadership includes setting vision and strategy, heading up venture capital financing rounds, merger and acquisitions, as well as establishing strategic partnerships with some of the world’s largest hardware and software companies. Andrea’s prior experience includes management positions at CrossKeys Systems, TeleSat Mobile Inc., and Newbridge Networks.
During her time at Benbria, Andrea was instrumental in developing the strategy, hiring the team and executing the plan to launch solutions into the education, retail, hospitality and travel segment as well as restaurant and food services segment. Andrea provided executive sponsorship and leadership in securing major customer wins, and partnerships as well as defining and launching an online model for mid market customers and partners. Through this effort she has developed an extensive network of partners and customers within these industries including Macy’s, Maurices, Michael Kors, Royal Caribbean, Sodexo, IHG, Starwood (Marriott), Accor, Guckenheimer, Delta, Westjet, A&W Canada, Tim Hortons, and Trip Advisor to name a few.
Currently Andrea is a member of the Queen’s University Innovation Board and a Board of Director member for Mydoma Studios.
Baptiste holds a B.A. Sc. (Honours, Applied Science in Electrical Engineering) from Queen's University in Kingston, Ontario, Canada and has achieved accreditation as a Professional Engineer of Ontario.