Ash Bhoopathy is a cofounder and CEO of ForwardTrail, an enterprise CRM tool, and cofounder of Lab, a design focused venture studio that incubates products and helps clients operate nimbly, like a startup would. Lab is an advisor and investor in startups in the Pacific Northwest and the SF Bay Area. Previously, Ash spent time as an entrepreneur in residence at Sequoia Capital, building powerful tools that the firm continues to thrive on today. In the past, Ash has worked in healthcare informatics, sought design solutions to regressive fuel usage in rural China, and scaled up a development team to over hundred engineers in Bangalore.

Ash has a BS (Computer Science) from the University of Michigan and a dual MDes/MBA from the IIT Institute of Design.