Bernadette Aulestia is senior vice president, Domestic Network Distribution, for Home Box Office. She oversees all affiliate sales and marketing efforts for Verizon, ATT, DirecTV and DISH Network as well as HBO’s Affiliate Marketing group, which is responsible for the acquisition and retention of subscribers across all MVPDs. Aulestia also manages HBO’s digital distribution group. In this role she negotiates device and platform presence for HBOGO and MaxGO with partners like Apple, Microsoft, Google, Sony and Amazon. She was named to this position in October 2010.
Previously Aulestia held the title of senior vice president, Affiliate & Product Marketing. In that capacity she oversaw HBO and Cinemax’s acquisition efforts alongside being responsible for the marketing of HBO’s subscription video on demand services (HBO on Demand/ Cinemax on Demand), multiplex channels and advanced products including high definition and broadband. She also oversaw marketing amongst Hispanic, African-American, Asian, and Gay and Lesbian audiences.
Aulestia joined HBO in 1997. Responsible for developing strategic marketing plans to increase HBO’s presence in Hispanic markets, she successfully designed and oversaw the execution of the network’s first national Hispanic brand campaign and the creation of HBO Latino.
Prior to joining HBO, Aulestia worked at Univision Communications, Inc., Turner Broadcasting Systems, Inc., and Kidder, Peabody Inc.
Aulestia holds a BA in Economics from Brown University.