Craig has been a sales person and entrepreneur for over 20 years. He spent his first year in sales being trained by IBM Corporation in the classical selling style and was the #2 performer in his year-long sales school class. Post-IBM, Craig covered three-quarters of the country selling to large retailers for a division of Dean Witter. He earned his MBA from the Kellogg Graduate School of Management, and then joined the Forum Corporation to quickly become the firm’s new product launch and client recovery specialist. In 2000, Craig was recruited to join start-up WisdomTools as its CEO. Craig ran, grew and then successfully sold the company to a larger firm in 2008.