Denice Hasty serves as the Senior Vice President of Business Marketing and Customer Experience for Comcast’s $6.4B+ Business Services Group. As CMO of the cable company’s revenue and cash growth driver, she is responsible for ensuring profitable growth and B2B brand leadership across SMB, Mid-Market and Enterprise segments across Comcast’s national service footprint. Under her leadership influence, Comcast Business continues to fuel top line revenue growth of 12% or more each year.
With nearly 20 years of Sales, Marketing and Operations experience, Denice Hasty is an industry veteran with proven success in the achievement of industry-leading performance. Her responsibilities include marketing communications & advertising, marketing strategy, including pricing and packaging, as well as customer and digital experience program oversight. She also has responsibility for the Cloud Services sales and software adoption organization.
Until September of 2014, Denice was SVP of Xfinity Marketing for Comcast’s Residential Cable business. In this role, Denice was responsible for developing market and customer strategies to sustain and grow Comcast’s $40 billion residential revenue for Xfinity video, data, voice and home security product lines. Functional responsibilities include acquisition and retention marketing, direct response, product packaging & pricing, and subscriber forecasting and reporting. Denice joined Comcast in 2012 to lead the National Consumer Sales organization as SVP, Sales. In this role, she was responsible for sales strategy and operational effectiveness across Comcast’s distribution channels of 7,000+ sellers. Under her leadership, Xfinity continued improved subscriber growth, sales productivity and increased market share through multiple channels, including direct sales, inbound Sales and outbound telemarketing.
Prior to joining Comcast, Denice served as CenturyLink’s Vice President of Consumer and Small Business Marketing. In that role, she was responsible for delivering the $9 billion Consumer and Small Business unit and revenue plan across the company’s six geographical regions. She was also responsible for marketing and sales strategy as well as budget development and business performance reporting. Hasty was previously the Vice President of IPTV Marketing at CenturyLink where she was responsible for P & L management of CenturyLink’s Prism product.
Ms. Hasty has a proven track record of successfully leading teams through mergers impacting markets, strategy and operations. During her 10 years at AT&T, she improved business performance while achieving integration and synergy objectives through six corporate mergers (Sterling Commerce, SBC, Prodigy, AT&T, BellSouth and Cingular). In her two years at CenturyLink, she helped lead the Sales & Marketing organization through the combination of CenturyTel and Embarq and CenturyLink and Qwest.
Her strengths include strategic thinking and ability to collaborate broadly in the application of key value drivers of higher business performance. She has significant experience in market growth strategies and execution including pricing, product management, brand and direct marketing, promotional mix and distribution strategy. Her functional areas of expertise include market growth strategy, marketing communications, advertising, media mix including digital, and distribution strategies to achieve acquisition cost and sales growth goals. She has experience managing teams of 200+ with marketing expense budgets surpassing $1B.
Ms. Hasty is a Beta Gamma Sigma Honors graduate of Texas Christian University in Fort Worth, Texas and completed a Stanford Graduate School of Business Executive Program in March of 2018. She also serves on the Advisory Board for The Philadelphia Museum of Art, the Cultural Alliance of Philadelphia and is also a Board Member for the Fund for the School District of Philadelphia. She is also an Alumni of Leadership Philadelphia and resides in Philadelphia with her husband, Gary.