Key roles include:
- Tetra Pak: Cluster Vice President for Greater Middle East (7 subsidiaries for 25 markets) based in Turkey and UAE, and for Oceania based in Australia
- Pepsi-Cola International: European Marketing Director based in the UK, Marketing Director for Germany, Austria, Switzerland based in Germany
- Johnson & Johnson: Marketing roles based in Europe, the USA, and UAE; responsible i.a. for North Africa and Arabian Gulf

Highlights include:
- Turnover from EUR 0.5 to 1.4 bn while managing up to 1400 FTE
- 3 factories: Saudi Arabia, Turkey, Pakistan; Stand-by facility in Iran; investment in Supply chain EUR 175 m
- Subsidiaries: Management, restructuring and business process optimization; new subsidiaries in Iran and Eastern Mediterranean (East Med)