Ever wonder about disruption in the technology industry and how a company can grow by taking advantage of it? For fifteen years, Fred has worked with hundreds of companies to strategically address the ongoing transformation and challenges of the industry. Fred Hoch is the President of the Illinois Technology Association – a next generation trade association with over 700 member companies with a focus on being a strategic development arm for its members and an economic development platform for the community. Under leadership from Fred, ITA is relentless in championing the growth of technology and its applications, from start-up companies to industry leaders, leveraging the transformative nature of technology to revolutionize industries. A recognized thought leader on the business models of the software industry, Fred jumps in the fray with companies each and every day to figure out their needs and provide insight, connections and promotion.