Greg Reed is the Vice President of Technology Partnerships & Innovation at Universal Pictures and is responsible for building partnerships with emerging technology companies and startups than can contribute to the studios future growth opportunities. Greg is an active participant in the startup community, helping the studio to navigate technology trends and innovation at the ground level. More broadly, Greg facilitates partnerships with his colleagues across Comcast NBCUniversal.

Prior to Greg's position at Universal he was the founding CTO of theAudience, a leading social media company that pioneered social influencer marketing, backed by WME & Sean Parker. His product and technology team developed theAudience's proprietary social media management platform and applications for A‑list celebrities and entertainment brands such as Universal, Spotify, MySpace, Fandango and many others.