As Chief Creative Innovation Officer of JWT’s New York office, James is responsible for managing the agency’s creative product in the emerging digital space. His main interest is how brands can be creative and successful in these new spaces.

He has developed iPhone and iPad applications for Rolex and Bloomberg and led many big new business wins such as the global Johnson + Johnson sponsorship of the 2014 World Cup and Lean Cuisine re-launch. He was responsible for singing the innovative deal between Techstars and JWT, where the agency offered branding advice to participants.

He has also spearheaded a number of successful internal promotions, events and products, such as a BBQ truck users could Tweet at SXSW; people-powered cabs in Cannes; and a new software platform called Groupee that groups together conference attendees.

Mostly known for his work in the UK, James has spent more than half of his 15-year career working on digital projects. Campaign magazine described him as “one of the brightest stars in digital advertising.”

James was a Creative Partner at Anomaly where he developed and launched the Lauren Luke makeup brand from scratch. James is an advisor with ADstruc, one of New York’s most promising tech startups, and also an angel investor in Help Remedies, currently taking the OTC drug world by storm.

James is originally from London, where he was a creative director at two of the UK’s leading independent digital agencies, Dare and Agency Republic. Both agencies were named “Agency of the Year” by Campaign during his tenure, and after winning three years in a row, Dare was named “Digital Agency of the Decade.”

He is also known for founding Celebrity Ping Pong Magazine ( He is ranked 1273 in the US at table tennis. He will beat you.