Jennifer Lum is a founding partner of Apricot Capital and a startup advisor.  She is passionate about building and investing in great companies, products and teams.  Jennifer has acquired deep operating experience from working with several public companies and three successful tech startups.

Jennifer has been in the mobile industry since 2005 and was a core team member of Quattro Wireless (acquired by Apple) and m-Qube (acquired by VeriSign).  As VP of Advertising Operations at Quattro, Jennifer was responsible for running the ad network and helped to build the top premium mobile ad network in the world.  At Apple, Jennifer was involved with the launch of iAd. Prior to Quattro, Jennifer was the Director of Business Operations of VeriSign’s Digital Content and Messaging business in Mountain View, CA.  Jennifer started her career in Toronto, where she was an early-employee at (acquired by SBC Communications) and also worked with Canada’s top financial services companies as a management consultant.

Jennifer plays competitive tennis and volleyball and is obsessed with music, food and travel.