As Senior Vice President of Technology & Operations at Leapfrog Online, Joel Grossman leads the team responsible for development, delivery and optimization of Leapfrog Online’s digital platform. Prior to joining Leapfrog Online, Joel was the Founder and Managing Principal of Pivotal Click, a digital product development firm focused on online customer acquisition, which was acquired by Leapfrog in 2008. Grossman also built the Interactive Branding practice for LAGA (now Anthem). He brings more than 15 years of experience to the digital team, having held senior positions with Playboy Enterprises and Encyclopaedia Britannica, as well as heading up product development for Edventions, a start-up acquired by Edison Schools.