Jongsoo Lee is an expert in new business development and new media-based marketing.

Jongsoo began his career at LG-CNS as a programmer. He led several new business projects and became main inventor of mobile AP service - named "Egg" after he moved to KT. "Egg" grew to attract nearly 1 million paying subscribers at its peak.

He built up his competency in strategy earning MBA at SNU & Duke Fuqua, then moved to CJ and has been put in charge to find new business opportunities overseas and introduce the company to open innovation. At CJ ENM, the largest entertainment company in Korea, he initiated $20mil fund to invest in early stage companies while formulated and implemented the company's internal corporate venture program.