Marketing professional with a background in embedded data & SaaS and significant experience of helping growth stage start ups to scale internationally primarily North America and Asia. Co-founded an embedded data start -up early 2000 which failed to set the world alight. In the past 10 years, built up a global network of contacts - corporates, resellers, VCs, and angels on the back of contract employment with UKTI and now Department for International Trade. Circa 40% of advisory activity is in Fintech where I engaged with a broad range of institutions including tier 1 banks at senior levels.