Lara is the founding creative force behind Robot Creative, an award-winning creative and marketing firm that specializes in print design, web design and marketing services for companies seeking accelerated growth and increased visibility. Lara is living her creative vision and has made it a personal mission to encourage those around her to do the same, both professionally and personally.

Her passion and drive comes out in her team's enthusiasm and in the recognition that she and the company have received over the 15-year span of the business (not to mention the impressive list of satisfied clients). Lara's need to produce work that is exceptional, inspired and married with the business goals of the client has garnered Robot Creative a steady stream of acknowledgement. This includes awards for all departments of the business (design, marketing, and interactive) and the selection of several projects for inclusion in a variety of international design publications.

Lara's achievements as a business owner have earned her recognition as "Innovator" from the National Association of Women Business Owners, Young Entrepreneur of the Year from the SBA, an Outstanding New Business Leader by the North San Antonio Chamber of Commerce and one of San Antonio's "40 under 40."

She has been asked to speak at national level conferences on branding and marketing and also teaches workshops locally through various trade organizations and through ROBOT's own workshop series. In addition to training, she shares her expertise through writing and has contributed numerous articles to local business publications.

Lara is a graduate of Indiana University with a B.A. in German and a minor in Studio Art. Her studies also carried her overseas for programs in Graz, Austria and Hamburg, Germany.