Lizzie’s career has been focused on launching and developing consumer brands and products, with particular focus on innovative and digital marketing strategies to scale and build brands. She has had a long passion for entrepreneurship and marketing and has worked at great companies including (sold to Experian Interactive), Fox Interactive and was a founding partner at Intelligent Beauty, where she held titles of CMO and President of (Fast Fashion). Most recently she was CMO of (sold to Hudson Bay).

Lizzie has a BA from Cornell University and lives in Los Angeles, California with her husband Alan Hoffman, their son and two dogs, Brinkley and Franklin.