Matt Moog is the Founder & CEO of Wavetable Labs a digital business incubator, Founder & CEO of, a leading provider of consumer reviews and the Founder of an online community for digital technology entrepreneurs in Chicago.

Wavetable Labs launched in April 2013. Built In launched in September 2010. And Viewpoints launched in September 2007.

Matt is also an active angel investor. He co-founded the FireStarter Fund in January 2012 with Brian Hand, Troy Henikoff, Sam Yagan and 40 other digital entrepreneurs. Since launch FireStarter Fund has made nine investments including Retrofit, Give Forward, Kapow, Shiftgig, Cartavi, DIYSEO, Hireology, and Pangea.

Previously Matt spent ten years at CoolSavings. He joined CoolSavings as the fifth employees in 1996 as the VP of Sales and was promoted to EVP of Sales and Marketing and later to President & CEO. The company went public in May 2000.

Prior to CoolSavings, Matt worked for Microsoft for five years in business development helping to launch MSN in 1995.