Melissa has over 20 years of marketing experience from her consumer, B2B and creative agency background primarily focused in new technology and entertainment. While Melissa has held positions at consumer brands such as DIRECTV, A&E and eMusic, she is most recently known for her efforts to rebrand and accelerate the marketing strategy as VP of Marketing at Buddy Media (acquired by Salesforce.com for $689M). Melissa today consults for all of the marketing initiatives including brand, PR, media, digital, event, product, and content marketing for several new tech start-ups.