Michelle is the Managing Editor for the Alexa Personality and the Senior Alexa Experience Writer at Amazon. She works on developing the brand and voice for Amazon Echo and other voice-enabled technologies as part of the Alexa Editorial team.
Prior to her current role, Michelle founded Social Glu Communications a communications consultancy firm that helps businesses share their stories through great content, consistent branding, and solid strategy. Before that, Michelle has over 20 years of marketing, communications, and public relations experience at companies such as MailChimp, PopTech, and Washington Mutual. Before founding Social Glu, Michelle was also the co-founder and Chief Communications Officer of BatchBlue Software, a startup web app company specializing in creating software for small businesses.
Michelle has a BS in Communications and Broadcast Film from Boston University and an MFA in Creative Writing from the University of Washington.