Rob is an entertainment technologist and executive mentor who currently holds the position of Chief Creative Officer at Sphero, Inc. Prior to Sphero, he was SVP of Global Creative at Disney Interactive, the digital entertainment and games segment of The Walt Disney Company. While at Disney, he also started Disney Interactive Labs, which are currently responsible for harnessing emerging technologies to develop products aimed at enhancing Disney’s online and mobile experiences – including the freshly-relaunched Disney.com.